Tag Archives: cooking

The Hairy Bikers cook up new kitchenware ecommerce platform with Visualsoft

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The Hairy Bikers brand is cooking up new plans for the ecommerce space through a partnership between Eurosonic Group – a UK-based specialist in homeware and kitchenware – and the ecommerce experts, Visualsoft. The partnership will see the launch of a new Hairy Bikers World ecommerce platform.

Under the partnership, Visualsoft will develop the Hairy Bikers Kitchenware ecommerce website, which will be the source of all official Hairy Bikers Kitchenware merchandise. Experienced chefs and fans alike will be able to purchase a variety of cookbooks, pots and pans, stoneware, and other kitchenware.

Eurosonic Group’s partnership with Visualsoft will allow the brand to tap into the ecommerce agency’s more than 20 years of industry expertise to allow the business to evolve, expand and trade in areas beyond its current reach.

The Hairy Biker’s Kitchenware website will receive Professional Optimum level support, along with multi-channel marketing support including Paid Search, Email Marketing and Social Media, along with hosting and maintenance.

Oliver Homshaw, ecommerce manager at Eurosonic Group, stated: “Visualsoft’s experience and track record in ecommerce was exactly what we were looking for. Along with this, their intuitive platform and the ability to access their team of experts in all fields of ecommerce made this a no brainer for us.

“We’re incredibly excited to be partnering with Visualsoft for the Hairy Bikers Kitchenware site. Their team really understood our vision for the site and they have been hugely supportive during the launch. We see Visualsoft as a long term partner for us and look forward to working with them for the years to come.”

The website will also be adorned with features to help the brand achieve their growth objectives. Capabilities such as autocomplete and voice search will enhance user experience on the website, and features such as visual merchandising, product upselling and add to wishlist will help the brand increase conversion rates, encourage sales and increase eCommerce revenue.

On the launch of the website, Hairy Biker, Dave Myers, said: “We are so excited about the launch of our Kitchenware website. It is a culmination of several years of work to create a one stop shop for our kitchenware. The colours on our stoneware we love – and the practicality of our new pans. The quality is great, we use them in our own kitchens and we believe them to be great value for money.

“When we write a book we create recipes that we want to use ourselves, it is the same ethos with our kitchenware range. Now we have a shop window for this, it’s great.”

Chefclub to serve up first children’s TV series in France as lockdown fuels new cooking craze

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The popular cooking brand, Chefclub, has signed an exclusive agreement with the French pay-TV channel, TeleToon+ for the first children’s television series Chefclub Kids, We Have Fun in the Kitchen. The new series will begin broadcasting this month, making its debut on October 12th, during the Week of Taste.

The full series will be available on the SVOD platform myCANAL.

Chefclub is recognised as a world leading producer of culinary videos on social networks, with more than a billion views per month worldwide, including more than 200 million in France. It aims to engage viewers with fun and easy recipes that has already inspired a community of more than 90 million followers across the globe, including 8.6 million in France.

Chefclub Kids, We Have Fun in the Kitchen, aims to serve up recipes in a series that offers a ‘cooking spectacle’ to motivate children to take their turn in the kitchen. Through it, children discover a variety of healthy recipes that have been created especially for them.

Chefclub has previously outlined its mission to ‘transform the kitchen into a game.’ Guided by the Chefclub brigade, children will be immersed into a universe designed to help them discover healthy eating habits and cooking autonomously.

These 21 5-minute episodes are also available for international distribution, giving Chefclub programs a new and even more extensive network of broadcasting.

Marie-Laure Marchand, SVP, global consumer products and business development at Chefclub, said: “We are very pleased to collaborate with the Canal+ group and its children’s channel TéléToon+ in France. Following the craze for cooking during lockdown, Chefclub’s cooking videos have known an unprecedented success, particularly the children’s vertical, Chefclub Kids. It seemed natural to us to offer a format adapted for television that will allow us to promote our brand on all media.”

12 year old vegan cooking sensation Omari McQueen appoints Brands With Influence

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Following the recent announcement of his first cookbook and a new BBC TV show, Omari McQueen has appointed Brands With Influence to develop and widen a merchandise and licensing programme around the 12-year-old and his new vegan brand, Dipalicious. 

McQueen is already taking the world by storm and cooking up a wave of enthusiasm for his innovative take on vegan cooking. In recent weeks, the youngster launched his own range of vegan dips under the Dipalicious umbrella. BWI has now been brought on board to help the brand reach a wider audience through licensing partnerships.

Dom Wheeler of Brands With Influence, said: “Omari is an incredible young man with a real penchant for not just cooking, but communicating too. His passion for Veganism coupled with his flair and showmanship is proving a really popular formula online and is now also being extended on TV.

“We are really looking forward in taking his brand, products and ideas to a wider mass market through a really exciting new licensing programme.”

McQueen has already detailed the launch of his first cook book, to be published by Scholastic, while CBBC is preparing to broadcast a new series titled What’s Cooking, Omari?

McQueen said: “I am really excited that the team at Brand With Influence will be helping me share my love of vegan food with a wider audience. We have so many great ideas that it feels like the right time to be sharing the yummy opportunities with more people. I just want to bring people together to share great food without harming animals.”