Tag Archives: coolabi

The firm has named Landmark as its licensing agent for the hit Poppy Cat brand in the region as the firm continues its plans for international expansion.

Gorian Consumer Products has been appointed to represent the brand across Germany, Switzerland, Austria and Benelux, where it will look to grow its licensing activity across new categories.

Titled ‘Call the Clangers’, the experience was held in London’s Battle Bridge Place, King’s Cross where families were able to call the Clangers via a pop-up knitted London phone box.

In a new partnership between Working Partners, Coolabi Group and Orchard Books, the series is now set to continue roll out for the next decade.

“With fantastic new product lines in all categories due to hit shelves, the future is out of this world.”

Coolabi’s director of licensing, Valerie Fry, looks at what a brand without TV exposure will need to showcase its strengths, longevity and possibilities to potential toy partners.

M.J.A Licensing will represent the property in France and Belgium, while The Evolution of Licensing will aim to build the brand’s presence in Italy.

Hosted by Facebook, the campaign will be promoted across Twitter, Pinterest and Clangers.com and ties in with the release of Penguin’s new book title, The Brilliant Surprise.

Valerie Fry, director of licensing at Coolabi, said: “We are very excited to sign our first Scream Street licensee and look forward to the TV tie-in books leading the way for our amazing Scream Street merchandising offer."

Coolabi Group has signed new deals with Summersdale and Funstickers.