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Tag Archives: coronavirus

Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

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Flossy and Jim lands on photo-editing app Meitu as activity in China beings to pick up

Flossy and Jim is making new headwinds in China having landed a new partnership with the global mobile app, Meitu. The deals arrives as life in China slowly begins to return to normal following a two-month period of lockdown across the region. With partner in the region now back in …

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Minions: The Rise of Gru movie release date put on hold as France enters lockdown

Illumination and Universal’s Minions: The Rise of Gru has been moved from its global release slot of late June and early July owing to the deepening COVID-19 pandemic and subsequent lockdown in many countries across the globe. The move was spurred by the current lockdown in France that incorporates Illumination’s …

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Genius Brands delves into IP portfolio to deliver public messaging on hygiene amid COVID-19 pandemic

In an effort to provide information to parents and children in the midst of the coronavirus pandemic, Genius Brands International has produced a series of Public Service Announcements starring Warren Buffett and Jennifer Garner, to inform children about safe hygiene. The series of announcements will feature brands from the company’s catalogue of properties, …

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White Paper – Kids Industries explores: Children and COVID-19

The following research and White Paper has been conducted and written by Kids Industries, a research, strategy, and creative agency for the children’s and family market in the UK. Kids Industries researcher, Aleksandra Szczerba offers up her insight into the developing COVID-19 situation, and how children are managing in these uncertain times. …

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WWE finds way to celebrate WrestleMania 36 with I Wasn’t There t-shirt range

WWE has found a way to handle the Coronavirus pandemic and the restriction on spectators attending sporting events with a novel new approach to its merchandising roll-out. Capitalising on the matter that WrestleMania 36 will push ahead this year without the roar of the on-looking crowds, WWE Shop has launched …

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Spin Master updates financial outlook for 2020 following coronavirus pandemic

The global entertainment company, Spin Master – the home of brands including the popular PAW Patrol and Bakugan franchise – is to withdraw its 2020 outlook in connection to projected product sales, stating that the potential impact of the developing COVID-19 situation on the firm is as yet unquantifiable. The …

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Has Nintendo cracked the next big gaming IP amid the Coronavirus pandemic?

Animal Crossing: New Horizons has become the fastest-selling single title on Nintendo’s Switch to date, selling more copies in its first week of sale than the combined launch sales of all previous Animal Crossing games in the franchise. Reports are already coming in that the title is ‘3.5 times bigger …

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Sesame Workshop launches Caring for Each Other platform as US states enter lockdown and schools close for ‘the foreseeable’

Sesame Workshop, the non-profit educational organisation behind Sesame Street is offering a wealth of free resources to help children and families throughout the coronavirus pandemic. The initiative – called Caring for Each Other – marks the beginning of a commitment to support families for the duration of the crisis, with …

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The Licensing Leadership Summit postponed over Covid-19 outbreak

The Licensing Leadership Summit has been rescheduled for November 5th and 6th this year, in light of the growing concerns and actions taken amid the ongoing spread of Covid-19. The Licensing Leadership Summit, which was originally set to take place March 16 and 17, will still be held at the …

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