Viewpoint | WildBrain CPLG’s John Taylor explores the global shift and trends for 2021

Major changes are taking place across both the licensing and retail landscapes, and it’s not all driven by the pandemic. Yes, the arrival of the coronavirus on a global scale has influenced some sweeping evolutionary moves for businesses the world over, but it has only acted as a facilitator of the inevitable changes that were upon us.

Here, John Taylor, VP Northern Europe and MD UK and France at WildBrain CPLG talks us through a selection of the biggest trends he believes will go on to define the year 2021.

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With 2021 underway and the industry navigating changes to the licensing and retail landscape brought on by the global pandemic and other forces, I’d like to explore five key trends that we at WildBrain CPLG expect to see this year and what we think they will mean for brand owners.

Sustainability accelerates 

For several years, the licensing industry has been discussing how we can make our business better for the environment, and how we can play a part in protecting our planet for future generations. There’s been significant acceleration in this area and a clear shift in priorities, with sustainability now an urgent focus for many businesses.

Plans for developing more environmentally conscious products and packaging are being worked into licensing agreements, which is an extremely positive step. 

Some good examples we’ve seen include The LEGO Group pledging up to US$400 million over three years to accelerate its sustainability and social responsibility initiatives, and Hasbro phasing out plastic from new toy and game packaging. 

I anticipate we’ll also see more brands making sustainability a focus not only in product development, but also in marketing activities. Last October, our partner Peanuts Worldwide launched a fantastic multi-year initiative called ‘Take Care with Peanuts’ as part of the brand’s 70th anniversary celebrations.

The campaign directly draws from Charles Schulz’s beloved comic strips and reminds all of us to be good global citizens, with caring for nature and the environment forming a key part of this. The response has been overwhelmingly positive and we’re looking forward to delivering great licensing partnerships which uphold this ethos to support the campaign.  

I’d also like to extend a huge congratulations to Helena Mansell-Stopher, CEO at Products of Change, for her work in pulling together the first Sustainability in Licensing Conference last year. It’s clear the licensing industry is committed to doing more to protect our planet, and seeing everyone come together to share ideas and knowledge was really inspiring.  

Supporting retail innovation 

Retail has always been a huge part of my career, and I have great respect for all those working in the sector – I still find myself tidying shelves and rearranging displays when I’m out shopping! It used to be that the industry would only assess the state of the retail landscape on an annual basis, which then became every quarter as e-commerce began changing the way we shopped. Now, with the current pandemic, retail is being discussed in the news on an almost daily basis. 

Given the pace at which the retail landscape is changing, its important the industry comes together and works closely with retailers to ensure we understand their challenges, needs and ambitions. Now, more than ever, licensors and licensing agents need to provide the innovation and tools required for retailers to stand out and keep their customers coming back for more. 

Navigating through COVID

While we can look to the horizon with optimisim, there is little doubt that COVID will still be affecting the industry throughout the year – particularly when it comes to forward planning and strategies. This pandemic has highlighted how important it is for brand owners and retailers to have not only a Plan A, but also Plans B and C and beyond, which gives them flexibility to effectively react and adapt to changing circumstances. These plans should be centred around aspects of the business they can control and where possible be informed by data and insights.

Consumer buying habits have changed significantly, from both where they are buying and what they are looking for, so staying on top of purchasing behaviours and trends will be very important. Sound contingency plans will ensure businesses of all sizes are equipped to face whatever surprises and opportunities may arise. 

Shifting consumer habits 

With a lot of the population spending much more time at home, we’ve seen notable changes in the types of products consumers are seeking out. Unsurprisingly, there’s been a big spike in home improvements and renovations as people make their surroundings not only more functional, but also more comfortable. 

Licensing has seen positive benefits from this shift in purchasing, with growth in the homewares category and also in toys and games as families spend more quality time together. The World of David Walliams, for example, has shown huge growth for us this year with the brilliant collection from University Games. 

Many new licensing opportunities are also opening up due to the increased time spent at home. Brand owners are exploring categories they previously had not considered or which may not have been a priority. For example, we recently secured a deal on behalf of Osprey London for a garden furniture range, which wasn’t in our plans at the start of 2020. We’re also in discussions with many other potential new licensees who have never ventured into homewares licensing before, but are starting to see the value of this revenue stream and now want to jump into our world. 

Streaming brands blossom

As we’re not expecting any tentpole movie releases until later this year, streaming is currently winning the attention of audiences. The growth of streaming has opened up some exciting retail and licensing opportunities for key titles available on major platforms. We’ve been blown away by the demand for merchandise from streaming shows in our portfolio, such as Sony Pictures Consumer Products’ Cobra Kai and The Boys – both major hits that made ‘most watched’ lists in 2020. In early 2021, we’re bringing fans products from such brands that they’ve been eager to find, and we’re excited to see how the industry capitalises on the potential these type of properties offer.  

Whatever 2021 has in store, this is definitely going to be a year businesses need to unite and support the whole licensing chain. Here’s wishing everyone a healthy and brighter year ahead. 

Retail warns of “revenue-crushing” impact on sector should click-and-collect ban spread

The British Retail Consortium and Scottish Retail Consortium have warned that the curb on non-essential click and collect services could prove ‘disastrous for an already beleaguered retail industry,’ with far wider implications for the UK’s retail sector should the ban widen.

The warning has been issued since yesterday’s breaking announcement that Scottish first minister, Nicola Sturgeon was to impose a ban on non-essential click and collect services for shops across Scotland.

It followed plans detailed by John Lewis Partnership to halt its own click and collect services across the UK in a bid to help the government drive down non-essential travel.

Both moves have been met with disappointment by the retail industry who has united in voicing concerns over the impact it would have on the sector, should the ban spread UK-wide. Until now, retailers have relied on their click and collect efforts to weather a relentless storm of lockdowns and social restrictions that have heavily impacted footfall and business as customers turn to online shopping.

Click and collect services of the non-essential retailers have been their life-line and, in many cases, their last remaining link to local communities, themselves driven to spend more with online giants such as Amazon.

Tom Ironside, director of business and regulations at the British Retail Consortium, said: “Click and collect is used by a wide array of companies and allows the public to get many of the goods they need in a safe, convenient and timely manner.

“Retailers have implemented systems to ensure people are kept safe while queueing and collecting goods, and we have seen no evidence to suggest otherwise.

“Preventing people using click and collect services would harm the viability of many retailers, already suffering under lockdown, as well as severley limiting the choice for some consumers.”

David Lonsdale, director of the Scottish Retail Consortium has called the restrictions now set to come into force from Saturday, January 16th as “revenue crushing”.

“The situation with the pandemic is fast moving and we fully recognise government wants people to stay at home. However, these further revenue-crushing restrictions and the fresh complexity they bring, together with constant chopping and changing to the Covid Strategic Framework, are disconcerting and come at an incredibly difficult time for retail.

“Firms operating click and collect or food to go takeaway have taken every reasonable step to make their operations as safe as possible, complying with every twist and turn to government guidance and often at pitifully short notice.

“They have demonstrated they can operate safely and have invested significantly to make their premises Covid-secure, and it appears no evidence to the contrary has accompanied this announcement.”

 

Chancellor details £4.6bn relief package for retail, hospitality, and leisure as England enters third lockdown

Chancellor Rishi Sunak has detailed a £4.6bn relief package for the retail, hospitality, and leisure sectors that will offer UK businesses a one-off grant worth up to £9,000.

The measures were announced this morning, following a public message from Prime Minister Boris Johnson last night that England is to enter a full lockdown period for a third time in the ongoing fight against the coronavirus pandemic and the latest developments surrounding a new strain of the virus here in the UK.

The payments, detailed by the chancellor on Tuesday, January 6th, are expected to support 600,000 business properties across the UK. A further £594 million will be made available to councils and devolved nations to support businesses not covered by the new grants.

Sunak said: “The new strain of the virus presents us all with a huge challenge – and whilst the vaccine is being rolled out, we have needed to tighten restrictions further.

“Throughout the pandemic, we’ve taken swift action to protect lives and livelihoods and today we’re announcing a further cash injection to support businesses and jobs until the spring. This will help businesses to get through the months ahead – and crucially it will help sustain jobs, so workers can be ready to return when they able to reopen.”

The third national lockdown will once again see the closure of all retail, hospitality, and leisure facilities deemed non-essential. A lesser blow to the toy industry than the previous national restriction measures imposed in the build up to the Christmas shopping period, its impact will still likely be felt across the indie retail network.

The cabinet secretary, Michael Gove, this morning said that he hoped the gradual lifting of restrictions could begin mid-February, but that the time it will take for the vaccines to take effect meant it was likely to be at least another couple of weeks before measures could start to be eased.

It is likely the measures will be in place until March this year.

“We can’t predict with certainty that we’ll be able to lift restrictions the week commencing February 15th,” he told Sky News this morning. “What we will be doing is everything we can to make sure that as many people as possible are vaccinated so that we can begin progressively to lift restrictions.

“I think it’s right to say that, as we enter March, we should be able to lift some of these restrictions – but not necessarily all.”

School closures of course mean that children will now be spending time at home, offering up more opportunity to the toy industry to capitalise on the need for home learning resources and toys. Many independent retailers are already primed for yesterday’s news, having implemented click and collect and delivery services throughout the course of England’s lockdown throughout the spring/summer of 2020.

Emoji Company partners with Vistaprint to launch new face masks range and support businesses in the US and Canada

The Emoji Company has partnered with Vistaprint to produce a new line of face masks featuring some of the most recognisable Emoji brand icons. Ten per cent of the total sales made by the masks will be donated to help empower small businesses across the US and Canada.

To date, Vistaprint has raised more than $5million in cash and in-kind product donations to support small businesses through its mask sales.

Available in the United States and Canada, the Emoji collection features a variety of designs including some of the most popular Emoji brand icons giving consumers plenty of options to choose from.

“We are excited to be launching this playful collection of masks in collaboration with Emoji- The Iconic Brand that will bring some light and fun to people’s everyday attire,” said Vistaprint’s North America market director, Erin Shea.

“We use digital icons every day to express ourselves on social media, in text conversations, and emails. Self-expression is important and we believe that a mask should not limit a person’s ability to express themselves. Our mask design partnership with the emoji® brand is one way we’re helping people do just that.”

Vistaprint’s RFS masks have a three-dimensional chin structure, a bendable nose bridge, and adjustable straps to give your reusable face mask the perfect fit all day long. Designed with wearability in mind, the masks are available in a wide range of colors and prints for both adults and children. Sold separately in packs of ten, filters can be inserted into the RFS masks. Each filter can be used for up to 12 hours.

“With face masks such an important part of daily life, we welcomed the opportunity to partner with Vistaprint for high quality face masks that empower consumers of all ages to express themselves in unique and fun ways,” said Marco Hüsges, CEO and founder, the emoji company.

Hyve Group reveals dates for the all-virtual Spring Fair @ Home 2021

Hyve Group has confirmed the dates of its Spring Fair @ Home virtual event, an all-digital show that will take the place of the in-person Spring Fair 2021 that was cancelled last month over the continued uncertainty surrounding covid-19 restrictions.

Running from February 8th to 10th, Spring Fair @ Home has been designed to ‘bring the industry together, even when we remain apart’ by providing a hub for industry professionals in the UK and around the world.

Bringing together the key elements of what makes the show, Spring Fair @ Home will provide key industry insights, as well as a first-hand look at the latest products, trends and collections. Among the exhibitor line up are names such as Coach House, Puckator, Moulin Roty, Paper Salad, T & G Woodware, and Alexander Thurlow.

Julie Driscoll, managing director for Hyve’s retail portfolio, said: “We are delighted to be offering a digital platform for the Spring Fair community this February. Whilst we are working hard towards the return of our physical events, I am so proud that the team have been able to develop a virtual offering that has proved so valuable to both retailers and brands during such a challenging time for retail both here in the UK and abroad.”

Spring Fair exhibitor Steve Cox, UK sales director at Keel Toys, said: “Spring Fair is undoubtedly the most important fair of the year for Keel Toys. At the start of 2021 we all need to get creative to meet with all our key buyers effectively with the lack of physical shows. The Spring Fair Virtual show will be an important part of our mix to present the new ranges for 2021.”

An exclusive content programme will provide access to of-the-minute industry intel, trend insights, peer-to-peer panel sessions, and more.

Dedicated Virtual Showrooms will also provide buyers with an easy and accessible way to discover new brands and see what their current partners have to offer. The Virtual Showroom will provide carefully curated brand line-ups on the Spring Fair website. Dynamic profile will allow brands and designers to put their best virtual foot forward, with capabilities to host videos, lookbooks, brand imagery and more.

Spring Fair @ Home will also see the return of the Product Showcase concept. Giving brands the opportunity to take buyers on showroom tours, or simply talk through their latest collection, the Product Showcase offers exhibitors the chance to submit a five-minute video to be shown to buyers during a sector-specific time slot.

Spring Fair @ Home is open to all buyers and takes place on 8th – 10th February 2021.

Aardman teams with Circa Contemporary Circus to bring Shaun the Sheep’s Circus Show to Queensland

The multi-award winning UK animation studio, Aardman, has joined forces with the performance company Circa Contemporary Circus to produce a new circus-theatre production called Shaun the Sheep’s Circus Show.

The world premiere season of the new show will be held in Queensland, Australia’s QPAC’s Lyric Theatre, scheduled in for March 2021. It marks a major win for the arts community that has struggled through a lengthy shutdown at the hands of the coronavirus pandemic.

Premier Annastacia Palaszczuk, said: “Thanks to the way Queenslanders have managed the coronavirus pandemic, we’re now able to return  to the theatre. Today’s announcement is a great win for Queensland, not only for our arts community but also for our economy as we continue to rebuild from the pandemic. 

“Shaun the Sheep is a global phenomenon. It’s great to see Circa – one of the state’s most successful performance companies -premiere this show here in Queensland. The arts industry employs thousands of people throughout the state. World class productions like this will help this sector to recover from the impact of COVID-19.” 

Minister for the Arts Leeanne Enoch said Shaun the  Sheep will be able to play to full houses and engage the young and the young at heart. 

Shaun the Sheep is a family favourite throughout the  world and to have this production here is a fantastic win for Queensland,” Enoch said. 

“The arts, cultural and creative sector plays a crucial role  in our COVID-19 recovery, bringing our communities back together and supporting jobs for artists and arts  workers. That’s why the Palaszczuk Government is implementing  nearly $60 million worth of measures to support the sector through the impacts of COVID-19 including the $22.5 million Arts and Cultural Recovery Package. 

“The Palaszczuk Government will continue to invest  in arts and cultural projects to support Queensland’s social and economic recovery.”  

Shaun the Sheep’s Circus Show is being supported by the Queensland Government through a unique three-way partnership, comprising investment from  Screen Queensland, Arts Queensland funding via the Queensland Arts Showcase Program and QPAC as the Presenting Partner. 

Local shops will be able to trade 24/7 over Christmas and January to recoup lockdown losses

The government is to allow local shops to trade around the clock in a move to support the retail industry and its bid to recoup some of the losses it has suffered during the pandemic, a cabinet minister has said.

Communities secretary, Robert Jenrick has said he wanted to remove the bureaucracy involved in enabling retailers to trade beyond the hours of 9am to 7pm, and is “issuing an unambiguous request to councils to allow businesses to do so.”

Retailers normally have to go through a lengthy and time-consuming process to apply to local authorities under the Town and Country Planning Act if they wish to extend their trading hours. However, in light of the sweeping closures across the country at the hands of the coronavirus and restrictions, the government is ready to remove the barriers and allow shops to open for up to 24 hours a day in December and January.

Writing in the Daily Telegraph, he said: “With these changes local shops can open longer, ensuring more pleasant and safer shopping with less pressure on public transport.

“How long will be a matter of choice for the shopkeepers and at the discretion of the council, but I suggest we offer these hard pressed entrepreneurs and businesses the greatest possible flexibility this festive season.

“As Local Government Secretary I am relaxing planning restrictions and issuing an unambiguous request to councils to allow businesses to welcome us into their glowing stores late into the evening and beyond.”

Recent research from the Local Data Company has revealed that a record number of shops closed during the first half of 2020 due to the coronavirus lockdown. The Retail Gazette reports that a total of 11,000 chain operator outlets shut between January and August this year, while around 5,000 shops opened. The net decline of 6,000 is almost double the drop during the same period last year.

Rise in shoppers planning to stay local this year, as “support for indies has never been so important”

With the Prime Minister’s confirmation that all non-essential shops will be able to reopen across England when the nation-wide lockdown lifts on December 2nd playing like music to many a retailer’s ears amid the essential Christmas shopping period, independent toy shops are rallying the message that ‘shopping local has never been so important.’

A still self-isolating Boris Johnson made the announcement to the House of Commons via a video link yesterday afternoon, confirming that retailers who have been deemed ‘non-essential’ will be able to open their doors to Christmas shoppers in time to meet the crucial golden quarter sales. The PM stated that as the lockdown lifts, a stricter and more stringent three-tier system will be put into place across the country.

The confirmation has arrived as a note of assurance to an independent toy retail scene who had – widely speaking – felt ‘stitched up’ by the numerous loopholes that others had managed to negotiate in order to remain open under the ‘essential retail’ banner, and subsequently capitalise on the current demand for toys and games. It was a general mood that provoked the British Toy and Hobby Association to pen an open letter to Number 10 imploring Johnson to offer assurances to the trade.

Yesterday’s confirmation has been welcomed by bodies such as the British Retail Consortium and independent retailers across the country, who see the move as a silver lining as they prepare now for the all important Christmas shopping season. However, there’s no illusion that it will be an easy ride, and more than ever, they say, it is important to promote the message of #shoplocal.

Small Stuff, an award-winning, independent eco-conscious children’s lifestyle store and community space was invited on to Times Radio as Johnson made the announcement to talk about what this now means for the country’s independent retail scene.

In a tweet posted last night, the retailer stated: “Positive news that we can reopen on the 2nd Dec. We will be opening safely with plenty of measures in place. The message of #shoplocal has never been so important – support us if you can.”

A new research paper created by Visa in partnership with the Centre for Economic and Business Research, however, suggests that the mountain retailers now face this quarter, may not be quite so treacherous after all. The socio-economic paper nopw suggests that as many as four in five Brits plan to support local businesses as much, or more than, before the Covid-19 pandemic.

The research – launched alongside Visa’s Where You Shop Matters Christmas campaign (one that champions Britain’s local, independent businesses for a third consecutive year) – suggests that 54 per cent of British consumers plan to do some of their Christmas locally this year, whether that is online or in store. Three in five consumers are concerned that independent businesses will not survive if their local community does not back them through this time.

Visa and CEBR go on to state that for every £10 spent with local businesses, more than a third stays within the local area. When it comes to customer intentions this Christmas, Brits currently spend just over one fifth of their money locally, but will be willing to spend half with local independents this year.

What’s clear is that the impact of the pandemic this year has given rise to the ‘altruistic customer’, a term coined by BRC chief executive Helen Dickinson in reference to the shopper who intends to spend more with local retailers this year in show of support of the community.

At the same time, she stated, it has ‘accelerated the importance of “social purpose” of the retailer.

Speaking on the latest developments and the announcement of shops reopening on December 2nd, Dickinson said: “Shops – from high streets to retail parks – play an integral role in the run-up to Christmas.

“While retailers have stepped up their online delivery over the course of 2020, the bulk of Christmas shopping tends to be done in store. The Government’s decision to keep all of retail open will help to preserve jobs and the economy and help keep Christmas a festive occasion for everyone.”

 

Funko’s Loungefly brand sees sales surge and global growth of 25 per cent

While it’s true enough that the world’s pandemic crisis saw some of the biggest forms of live entertainment hit the pause button for the best part of the year, the likes of Disney’s portfolio of theme parks that draw all manner of pop culture enthusiasts year on year, the desire among fans to buy into their favourite brands hasn’t been diminished.

At Loungefly, the lifestyle and gifting division of the pop culture specialist, Funko, 2020 has seen sales ‘go through the roof.’ The business has told Licensing.biz that it has seen a massive surge in numbers of sales, amid a 25 per cent global growth of its branded products portfolio, proof that the pandemic hasn’t dampened the world’s culture of fandom.

Global sales at Loungefly are now estimated to generate up to $100,000,000 by 2021, while Truffle Shuffle, one of the company’s key retailers in the lifestyle space, has confirmed that it now manages to sell somewhere between 2,000 to 3,000 Loungefly bags per month on average.

Head of softlines, Funko EMEA, Rich Smith

“Sales this year have been incredible, and growth has exceeded expectations, with all things considered,” Rich Smith, head of softlines, Funko EMEA, told Licensing.biz. “We have seen huge success behind some of the Disney properties which are not as mainstream, such as Peter Pan, Lady and the Tramp, and Pixar’s Wall:E. Our evergreen properties such as Mickey, Star Wars, and Disney Princess have also continued to serve us well too.”

It’s according to Smith that demand in the pop culture lifestyle space this year has, in part, been fuelled by an unsatisfied itch among the fandom space; one that has been exacerbated by the closure of events and destinations like theme parks or conventions throughout the year. As a result, the scene’s audience of fans have taken to engaging with their favourite brands via other means.

“Due to Covid-19 restrictions, the gigantic fanbase who normally save up and visit the Disney Parks haven’t been able to and have therefore spent the money they would normally spend at the parks on product from retailers across Europe and Loungefly,” said Smith.

“Loungefly opens Funko up to a different customer base and vice versa for Loungefly. So many of the fans are wanting to get more product that ties into their collections. The beauty of the Funko umbrella is that you can buy a Marvel backpack, a Marvel t-shirt, a Marvel mug, a Marvel keyring, a Marvel advent calendar, and so forth, all under one roof, with consistent imagery: the perfect collection.”

Among the best-selling items within the Loungefly portfolio this year, it has been the mini backpack range that has stood out as its leading line. Across this range – and akin to its collectables business – Funko’s Loungefly works with a broad licensing portfolio that spans the likes of Disney, Marvel, Star Wars, Harry Potter, Warner Bros, DC, SpongeBob SquarePants, Hello Kitty, Pusheen, MTV, Clueless, and beyond.

“Loungefly is unique as we are a brand who collaborates with some of the world’s most loved licenses,” continued Smith. “We will continue to grow our offering and will continue to add more licenses to our already strong portfolio. We like to look for a license with an impeccable following, and who fits within our brand goals. They also, of course, need to appeal to our fanbase, who we listen to – a lot.”

Like the rest of the waking world, this year has seen Loungefly witness its biggest consumer trend within the online shopping space, and currently boasts a network of retailers 90 per cent made up of purely online players.

“To build on this from here, we will continue to push growth across the EMEA region with some key retail partners, as well as continue to expand our offering on our very own online store,” said Smith.

“Look out for a ton of new exclusives in 2021.”

Shoppers fuel sales growth in October but BRC warns that lockdown easing by December “is vital for survival”

Shoppers taking the opportunity to stock up on home comforts and food supplies ahead of the England-wide lockdown helped total retail sales increase 4.9 per cent in the four weeks to October 31, indicating some respite for the UK retailer hampered by coronavirus restrictions this year.

Despite the lift – one that measures in immediate contrast to the 0.3 per cent decline in the same period the year prior – KPMG has warned that the “gap between winners and losers” this year will be ‘stark’. It has said that while online sales remain high and are set to grow further during Black Friday and lockdown, not all retailers are in a position to adapt.

According to the British Retail Consortium-KPMG Retail Sales Monitor, UK retail sales, excluding temporarily closed stores and including online sales, increased 5.2 per cent on a like for like basis. Non-food items fell nine per cent and 11.4 per cent in like for like and total terms respectively – but this is an improvement from the 12-month average decline of 19.6 per cent.

while Helen Dickinson, BRC chief executive has hailed October 2020 as a month of strong sales growth for the UK, it has come with a caveat.

“Tightening restrictions across the United Kingdom and speculation towards the end of the month of an England-wide lockdown prompted customers to stock up on home comforts and food supplies,” she said. “During an incredibly challenging year for the industry, many retailers had finally thought that they were finding their footing.

“The new lockdown in England will now throw away this progress as we enter the crucial Christmas trading period, and we estimate that £2 billion of sales per week will be lost this month.

“It is therefore vital that retailers are able to trade from December 3 and we are asking government to urgently provide clarity about the criteria for reopening and to ensure that affected businesses are supported in the coming months.”

KPMG retail partner Don Williams, added: “The gap between winners and losers is stark with home-related items, like furniture and technology, putting in a strong performance while the improvement in fashion sales was short-lived. Online sales remain high and are set to grow further during Black Friday and lockdown.

“Not all retailers are in a position to take advantage of this shift in customer behaviour, which has been accelerated by circumstance and for many is now both choice and habit.

“The important Golden Quarter is likely to be unrecognisable this year, with some retailers losing a month’s worth of trading opportunity.

“Capacity is also likely to be a significant challenge over the coming months as there is a limit to online delivery availability and social distancing has reduced the numbers of customers that can safely shop in store at any one time.

“Some retailers will thrive in the new environment; others will find it bleak. The locked-in step-up in online activity will undoubtedly lead to further investments in digital capability and partnerships.

“Digital strategies have never been more vital, but those strategies must be cost-efficient, too.”