Tag Archives: crayola

Crayola partners with WildBrain CPLG to drive growth across EMEA

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Crayola is continuing to drive international growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG.

The brand’s successful global partnerships with the likes of Vans and Fat Face have driven significant interest from IP owners and brands who see exciting opportunities to explore the colourful world of Crayola.

In partnership with WildBrain CPLG, Crayola will continue its expansion of its consumer products business through strategic licensing programmes targeting fans of all ages, in key categories including apparel, accessories and footwear, toys, homewares and FMCG products across mainland Europe, the Middle East and Africa.

Rob Spindley, Licensing Director EMEA, says: “Whilst we will retain the UK business within Crayola, we will be leaning into Wildbrain CPLG across its extensive European network of teams and offices. WildBrain CPLG demonstrated an innate understanding of the Crayola brand values, positioning and strategic growth pillars, making the agency best placed in translating this into licensed product programmes across the territory.

“The team’s experience across all consumer product categories integrated into Crayola’s strategic approach to growth, promises to deliver further expansion and opportunity for licensees and brands bringing new and innovative products into the market.”

Meike de Vaere-Hoorn, VP Partnerships & Business Development at WildBrain CPLG, says: “Crayola is a beloved brand in homes around the world, celebrated for inspiring creative freedom, making it an exciting addition to our EMEA portfolio. We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family and we can’t wait to get started on this colourful journey with the team at Crayola.”

 

BBC Studios signs new UK deals for Bluey

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BBC Studios has signed UK licensing deals for Bluey with Character Options for Weebles, as well as Danilo (calendars, cards and gift stationary) and Amscan (party wares).

The deal with Character Options should see Bluey versions of classic toy Weebles on UK shelves in July 2022.

Mark Hunt, Marketing Director, Character Options, says: “We are delighted to be a part of the Bluey family. Weebles has heritage with iconic branding that is highly recognisable amongst parents, and we believe Bluey figures that wobble but don’t fall down, is a play pattern that perfectly aligns with the target age group.”

Danilo product lines are set to include calendars, cards, gift wrap and sets and will launch in spring/summer 2022.

Amscan have extended their partnership with BBC Studios to include Bluey, and will have foil/latex balloons, party goods and dress up/costumes available for fans from January 2023.

Mandy Thwaites, Director, Magazines & Consumer Products, UK Division at BBC Studios, says: “Bluey has been a huge success for us in 2021, rounded off with a great performance at Christmas in the UK. We’re delighted to bring new partners on board to continue this growth and can’t wait to work with Character Options, Danilo and Amscan on exciting new products for Bluey fans.”

These new product lines complement a growing range across UK and EMEA which has been bolstered recently by licensing expansion in Italy and Greece. New products will also be launched in Spring 2022 from master toy partner Moose, including talking plush toys and the Bluey caravan. Crayola are also set to launch product lines in the UK in early 2022.

Bluey is produced by multi-Emmy award-winning Ludo Studio for ABC Kids Australia, co-commissioned by ABC Children’s and BBC Studios, and distributed internationally by BBC Studios outside of Australia.

New licensing opportunities for hit animation Bluey as it launches in Italy and Greece

Crayola to launch Bluey-themed merchandise in deal with BBC Studios

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BBC Studios has agreed to a multi-territory licensing deal with Crayola for stationery, arts, crafts and colouring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. Crayola joins a growing roster of top tier Bluey licensees including Moose Toys, Penguin Random House, VTech and Stor.

The first Crayola products to hit the shelves featuring Bluey – a six-year-old Blue Heeler Dog who loves to play – will be Giant Colouring Pages, which will be available at Walmart in the US in time for the holiday season.

In addition to the US, the licensing deal covers Canada, Australia and New Zealand as well as the UK, where the range will be available in January 2022.

Bluey has won the hearts of kids and parents around the world since it first launched in Australia in October 2018 and has become a global hit. In the UK, it was the most viewed show on CBeebies in August, while in the US, across Disney Junior and Disney Channel in Q2 2021, the show was the number-one most watched TV series among kids aged 2-5. Bluey has also won multiple awards, including the International Emmy Kids Award in the prestigious Preschool Category in 2020, and four Kidscreen Awards in February this year.

For Warren Schorr, Vice President, Business Development and Global Licensing, Crayola, the partnership is an ideal way to showcase the company’s mission of inspiring artistic creativity in children – which they have done for more than 100 years. “We know that parents value creative and imaginative play, which we can enable and enhance by offering the best products with the best partners,” he says.

Suzy Raia, Senior Vice President, Consumer Products and Business Development, BBC Studios – Americas, adds: “This is a pivotal moment for our beloved preschool brand Bluey as we bring iconic brands like Crayola to an expanding portfolio of licensees that broaden the world of Bluey at retail. Crayola is a natural fit and extension of Bluey’s brand, promoting creativity and imaginative play for preschool children.  I know children and their parents will be delighted to see these brands come together.

Bluey is produced by multi-Emmy® award-winning Ludo Studio for ABC Kids Australia, co-commissioned by ABC Children’s and BBC Studios, and distributed internationally by BBC Studios outside of Australia.

 

PlayMonster, LEGO, and Crayola among 2021 Licensing International Excellence Awards winners

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PlayMonster, LEGO, Crayola, and Hasbro have all been named among the winners of the 2021 Licensing International Excellence Awards at a ceremony held via a virtual gathering during this week’s Licensing Expo Virtual.

Big name toy companies featured among the 22 award winners from seven different countries, including China, Finland, France, Japan, Singapore, the UK, and the US at the event that brought together nearly 1,000 industry executives.

The winners were whittled down from a total of 152 nominees – itself a shortlist of finalists from more than 650 entries from around the world. An elite judging panel narrowed the entries down to the final ballot, which was then voted on by members of the licensing industry.

PlayMonster secured its win in the Toys, Games, Novelties for ages 0 to 8 category, receiving its accolade for its popular Peppa Pig Grow and Play Peppa Pots, while LEGO secured its Toys, Games, Novelties for ages 8 upwards category win for its Andy Warhol LEGO Art Edition.

Hasbro took home the Entertainment, Character Brand: Animated category win for Peppa Pig, and Crayola was voted Best Licensed Collaboration in its tie up with Adidas and Donovan Mitchell.

The Licensing International Excellence Awards honour innovation and creativity in licensing, as well as how licensees develop and bring to market products, and how retailers creatively spotlight licenses on their shelves. A special award this year – Pandemic Pivot – went to Peanuts Worldwide to honour its work in developing and making available for free in-home educational materials and lesson plans.

“In our 36th year of honoring the best of the global licensing industry, it’s inspiring to see the quality of the work produced by people and companies even as they were adapting to new ways of creating and collaborating amid the effects of the pandemic,” said Maura Regan, president, Licensing International.

“The achievements that we honor today are testament to the power of brands, and the power of licensing as a business to create products and programs with lasting appeal.”

Here are the 2021 Licensing International Excellence Awards winners:

Best Licensed Products

⦁ Apparel / Footwear / Accessories – Dr. Martens for Jean-Michel Basquiat Boots
⦁ Appliance / Automotive / Housewares / Electronics – Beijing Xiaomi Mobile Software Co. for Pokémon Travel
⦁ Toys / Games / Novelties for Ages 0 – 8 – PlayMonster for Peppa Pig Grow & Play Peppa Pots
⦁ Apps / Sofware / Video Games – Top Golf for Angry Birds Interactive Golf Game
⦁ Food / Beverage – Kinnerton Confectionery for Harry Potter Chocolate Range
⦁ Health and Beauty Aids – Mad Beauty for Friends Bath & Body Essentials
⦁ Home Decor – Secret Lab for Batman Gaming Chairs
⦁ Publishing / Back to School – Chronicle Books for LEGO Note Brick
⦁ Toys/ Games/ Novelties for ages 8 upwards – LEGO for Andy Warhol LEGO Art Edition

Best Licensed Brands
⦁ Art/ Design/ Celebrity/ Fashion Brand – The Very Hungry Caterpillar by Eric Carle Studio
⦁ Digital App/ Video Game Brand – Super Mario by Nintendo
⦁ Corporate Brand – Goodyear by The Goodyear Tire & Rubber Company and IMG
⦁ Entertainment/ Character Brand: Animated – Peppa Pig by Hasbro & Hasbro China
⦁ Entertainment/ Character Brand: Live-Action – Harry Potter by Warner Bros. France
⦁ Food/ Beverage/ Restaurant Brand – Coca-Cola, Hi-C & Sprite by The Coca-Cola Company
⦁ Sports/ Collegiate Brand – NFLPA by NFL Players Association

OTHER AWARDS
⦁ BEST LICENSED PROMOTION – Direct Line & Born Licensing for “We’re On It” with Transformers, TMNT & Robocop
⦁ BEST LICENSED COLLABORATION – Crayola x Adidas x Donovan Mitchell
⦁ BEST RETAILER FOR A CHARACTER / ENTERTAINMENT INITIATIVE – BoxLunch for Marvel Eat the Universe
⦁ BEST RETAILER FOR A CORPORATE / LIFESTYLE/ SPORTS INITIATIVE – H&M for Coca-Cola
⦁ BEST LICENSING AGENCY – IMG
⦁ THE PANDEMIC PIVOT AWARD – Peanuts At-Home-Offerings by Peanuts Worldwide

 

Crayola partners with Native Shoes to launch bold new range of designs

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Crayola has launched a new collaboration with the footwear brand, Native Shoes, to celebrate a shared creativity through the launch of a range of new designs featuring the bold colours of the arts and crafts brand.

The Jefferson, Jefferson Child, Spencer LX, and Charley sandals have each been reimagined with a bright, abstract scribble print, mimicking the effect of classic Crayola markers. An additional four-scribble print sees the Jefferson Child sandal emblazoned with different colour scribbles on each side.

A range has also been launched for those looking to make a bolder statement, with a vivid ombre block print available in nostalgic shades of Sunny Side Up Yellow, and Navy Niblet Blue applied to the sandals collection.

As with all Native Shoes, the 11 styles in the Crayola collaboration are designed to tread lightly on the planet. Fully recyclable through the Native Shoes Remix Project, the shoes can be shipped back free-of-charge once outgrown, to be transformed into colorful playgrounds for local communities in Native Shoes’ hometown of Vancouver, Canada.

Kyle Housman, CEO of Native Shoes, said: “As a brand, Native Shoes is all about making it easy for all to Live Lightly. We celebrate the happy moments, bold colors and light footprints which make our world a better place. With its bright colors and boundless inspiration, Crayola is a natural partner, and we’re so excited to work with them on this collaboration.”

Warren Schorr, vice president of business development and global licensing, Crayola, added: “Crayola strives to help parents and educators raise creatively-alive kids. We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear.”

The Point. 1888 secures raft of licensees for Moonbug’s CoComelon across books, arts & crafts, puzzles and more

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The hit children’s brand, CoComelon has strengthened its licensing portfolio with the addition of no fewer than 11 new licensing partners, thanks to a slate of signings secured by The Point. 1888 on behalf of the pre-school IP owner, Moonbug Entertainment.

The brand extension specialist was brought on board in August 2020 as the master licensing agency across EMEA for CoComelon and other brands under the Moonbug umbrella, including Blippi, My Magic Pet Morphle and ARPO. Since joining, The Point.1888 has sought to build on the fast-growing popularity and awareness of CoComelon, signing licensees that will give the brand products to widen consumer engagement.

New licensees secured by The Point.1888 for CoComelon, include the clothing specialist, Poetic Brands, the underwear specialist Misirli who will produce CoComelon socks, Egmont Books as the master publisher for story, board, novelty, activity, and sound books, and children’s bedding specialist Character World.

Meanwhile, Crayola will create colouring and activity books, Alligator Products will expand on the Crayola offering with complimentary colouring and activity books, RMS International will produce CoComelon wooden puzzles, arts & crafts, bubble kits, and sensory toys, YWOW will create CoComelon branded collectable mini cube puzzles, Danilo will produce greeting cards, and Sinco Creations will produce accessories and playmates.

Finally, Zak will develop a line of lunchware.

These new licensees join CoComelon’s existing partners Jazwares and Bandai, whose products have already proven hugely popular since their launch in A/W as well as Wow! Stuff, Ravensburger, TDP Textiles, Aykroyds & Sons and Egmont Magazine all launching SS2021.

Becky Langer, senior commercial manager of soft goods at The Point.1888, said: “The broad range of deals we’ve secured ensures that CoComelon’s fast-growing audience can build a greater affinity with the brand and still get enjoyment from it even while away from the TV or iPad.

“The growth of the brand is phenomenal and we only expect this to accelerate once product hits the markets and consumers can fully immerse themselves in the world of JJ and the rest of the CoComelon gang.”

Simon Philips, senior in-house advisor, Moonbug, added: “It is great to watch the affinity for CoComelon grow globally and we’re thrilled to bring a broad range of experiences – from puzzles to clothing – to kids and families everywhere.”

Further developments in CoComelon’s EMEA brand licensing programme are to be announced in the coming weeks and the first products are expected to be in stores by January 2021.

PAW Patrol: The Movie lands raft of 21 UK licensing partners ahead of film’s August 2021 release

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ViacomCBS Consumer Products has secured a raft of 21 UK partners for the popular pre-school brand, PAW Patrol ahead of the slated launch of PAW Patrol: The Movie in August next year. The licensing programme will kick into action from July 2021 and will include new toy lines, apparel, accessories, consumer packaged goods, home, publishing, and home entertainment.

The series producer and master toy partner, Spin Master, will lead the charge with the launch of a specially developed toy line comprising figures, plush, role-play, vehicles, and play-sets, as well as a range of True Metal vehicles.

The roll out will be followed by ranges from the likes of Crayola, VTech, Play by Play, RMS International, Sambro, and Kiddieland, all of which will create toys and games inspired by the new PAW Patrol movie look and feel.

On the home and apparel front, ViacomCBS Consumer Products has partnered with Blues and Fashion UK for daywear, Aykroyd TDP for nightwear and Amscan for costumes. Bedding and textiles will be created by Character World.

ViacomCBS Consumer Products will also continue its partnership with Worlds Apart, Kinnerton, Seabrook, Yoplait and Beiersdorf, as well as joining forces with new partners.

In the publishing space, Signature Gifts will release personalized books, and Egmont is set to release a PAW Patrol magazine special and movie tie-in books. Other partnerships include Danilo for social expressions and DNC and Sambro for back-to-school accessories.

PAW Patrol: The Movie is a Spin Master Entertainment production in association with Nickelodeon Movies and will be distributed by Paramount Pictures.

Venetia Davie, VP of ViacomCBS consumer products for the UK and Ireland, said: “PAW Patrol continues to shine in the pre-school space, dominating across traditional TV, streaming services, digital and retail, with next year’s movie set to be a summer cinema hit.

“We’re excited to be collaborating with such strong partners including Paramount Pictures and Spin Master, ensuring that the magic of the big-screen is translated into products which children up and down country will continue to love long after they have seen the movie.”