Tag Archives: culture

Floral Street channels Vincent Van Gogh’s Sunflowers in first of its kind fragrance partnership

The independent, sustainable British Brand, Floral Street has struck up a collaboration with the internationally revered Van Gogh Museum in a deal that will see fine art meet fine fragrance for the first time. Under the partnership, Floral Street has developed a new fragrance that channels the Dutch artist’s passion …

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Fashion statements | WildBrain CPLG explores how the post-pandemic world of licensed fashion has shifted gear

With the world beginning to reawaken and emerge from its pandemic slumber, so too is the world of fashion switching gear, slipping out of its comfy bagging clothing and back into a wardrobe designed for life outside, once again. However, notes Pau Pascual, VP Southern Europe and MD of Iberia …

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The National Gallery taps ARTiSTORY to grow licensing programme on a global scale

The cultural IP licensing specialist, ARTiSTORY has secured a new, multi-year partnership with The National Gallery Company through which it work to expand its licensing programme on a global scale. Co-founded by Yizan He and Natasha Dyson, ARTiSTORY is a specialist in IP development working with museums, galleries, science centres, …

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Artifacts and the arts effect | ARTiSTORY explores cultural IP licensing’s current burst of energy

With the reopening of cultural and heritage sites and museums across the globe, so too is the cultural IP licensing space seeing a burst of energy, fuelled by increased staffing and a renewed understanding of its importance towards the success of the sector. Co-founder and managing director of ARTiSTORY, Yizan …

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RHS celebrates opening of RHS Garden Bridgewater with limited edition Moorcroft pottery

The Royal Horticultural Society is celebrating the opening of its fifth Garden – RHS Garden Bridgewater – with the launch of two new collections of limited edition art pottery from its licensing partner and renowned producer of heritage art pottery, Moorcroft. One collection is inspired by the new garden itself, …

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ARTiSTORY teams with Brand Licensing Studios to build retail and partner base across Italy

Brand Licensing Studio is the latest sales agent to join ARTiSTORY’s growing European team in a partnership that will see the European outfit focus on securing retail and brand partners in Italy. Brand Licensing Studio will look for partnerships to feature designs from ARTiSTORYs’ biannually refreshed creative themes across its …

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ARTiSTORY taps Marcrom Licensing as sales agent for Iberian market

ARTiSTORY has appointed Marcrom Licensing as its sales agent for the Iberian market, a move that sees the art and culture licensing specialist position itself for further growth across Europe and beyond. Under the deal, Marcrom will focus on securing retail and brand partners to feature designs from ARTiSTORY’s biannually …

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ARTiSTORY signs The National Palace Museum as first global client in Asia

ARTiSTORY, a specialist in cultural IP licensing, has signed the National Palace Museum as its first global client in Asia, covering North America and Europe. Under the partnership, ARTiSTORY will act as master licensee to create annual art and cultural themes together with original design assets, including illustrations, patterns, and …

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Iconix Brand Group celebrates 50 years of Starter with Zara spring/summer capsule collection

Celebrating the 50th anniversary of the athletic brand, Starter, the Iconix Brand Group has scored a new partnership with the global high street brand, Zara to develop and sell a capsule collection for spring/summer 2021. Established in 1971, the Starter brand quickly became an innovator in global sports brands by …

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Bulldog Licensing inks first partnership for Rolling Stone with Iconospheric

Bulldog Licensing has brokered a new partnership between Iconospheric and the iconic music and culture brand, Rolling Stone, marking the fist to be signed by the licensing agency since it picked up the popular property earlier this year. The new Iconospheric collection will feature a range of products including apparel, …

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