Tag Archives: DeAPlaneta Entertainment

Maya the Bee: the new Danone water bottles star

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DeAPlaneta Entertainment has closed a licensing deal with Aguas Danone, S.A. for the launch of two Font Vella Kids water bottle collections in Spain and Portugal. The collections are specially designed for children and feature iconic character Maya the Bee.

Both Font Vella collections include two different Maya the Bee products featuring a range of unique character designs from the series for parents and children to collect: four (33 cl) mineral water bottles are designed in the shape of the characters and a further six designs come with the iconic Font Vella Kids sports bottle top to avoid spills. The bottles are already on sale in supermarkets and include fun activities to make drinking water more fun for kids. Making sure children develop healthy drinking habits has always been a priority for Danone, and the brand’s latest formats, including Font Vella Kids and Lanjarón Kids, are especially designed to promote hydration.

DeaPlaneta Entertainment acts as licensing agent for several brands from Studio 100 Media, including Maya the Bee, which represents strong values including respect for the environment, taking care of nature, bio-diversity, freedom and friendship. Maya is one of the best-known IPs for children in Europe, hitting a multi-generational target. Brands continue to rely on her as the perfect ambassador for organic and natural products, and for CSR activities and awareness-raising campaigns that teach children about the importance of saving the bees.

Milo named Best Children’s Series at the British Animation Awards

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Milo, the preschool TV series produced by Fourth Wall in association with DeAPlaneta Entertainment, has won the 2022 Best Children’s Series at the British Animation Awards. 

Since launching in the UK on Channel 5’s Milkshake!, Milo has enjoyed high ratings and is also available on the broadcaster’s on-demand platform My5.

The series has reached 1m kids aged between 4 and 15 and 3.3 million individuals aged 4+ in the UK. Overall, Milo achieved an average audience of 53k and a 17% share. Milo already has more than 4 million views on its official YouTube channel.

The series is also broadcast in Poland (MiniMini+), Italy (DeAJunior), Australia (ABC Kids) and Hungary (MTVA). The show continues to expand across the globe and will launch in China (Senyu) shortly.

Next spring, Milo will land in Latin America (Cartoonito & HBO Max), Finland (YLE), Spain (Clan), Poland (Pulse TV) and the Czech Republic (Česká televise). The series will also receive its free TV launch in Italy (Rai Yoyo) and Sweden (SVT) this summer.

In late March and early April, Milo will be featured alongside other properties at the Bologna Licensing Trade Fair (21-24 March 2022, Bologna), Miptv (4-6 April 2022, Cannes) and Cobrandz (7-8 April 2022, Paris).

Milo (52 x 11′ episodes) is bright, colourful and brings a contemporary graphic style to the small screen. Together with his best friends Lofty and Lark, Milo uses role-play to explore the wonderful world of vocations, from doctors and mechanics to hairdressers, chefs and postal workers, introducing preschoolers to a variety of professions in a positive and entertaining way.

DeAPlaneta Entertainment holds and manages worldwide consumer product rights to the series and is working with Lisle Licensing in the UK to build a strong brand presence and licensing programme.

Metal poster specialist Displate lands Pucca deal

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Displate, a leading managed marketplace specialising in creating one-of-a-kind metal posters, has signed an agreement with DeAPlaneta Entertainment to sell unique magnet-mounted metal posters of Pucca, the lifestyle brand based on the iconic South Korean animated character. The new metal posters are now available worldwide on the Displate website.

Pucca joins Displate’s portfolio of well-known brands such as Star Wars, DC Comics, The Witcher, Cyberpunk 2077, Marvel and NASA. Each Displate is a thick metal plate with gallery quality giclée print on it, verified by the Production Master’s signature and hologram for added authenticity and collectors’ value.

For every Pucca purchased poster, Displate will be planting one tree in order to have a positive impact on the planet. To date, the company has sold over 5 million posters and planted over 16 million trees.

“We are thrilled to announce a cooperation with DeAPlaneta Entertainment, which gives us a chance to provide our customers with one-of-a-kind officially licensed metal posters featuring the beloved Pucca,” says Monika Radtke, Partnerships and License Manager at Displate.

Having achieved over 554 million YouTube views and around 2.2 million social network followers, Pucca is a hit all around the world. Pucca has already developed important partnerships for lifestyle with designers such as Maria Escoté, Inditex brands Pull&Bear and Bershka, and White, the Italian designer who created the Pucca True Love capsule. In addition, Pucca launched her own Pucca Store across Europe to allow her fans to find exclusive Pucca fashion, designware and accessories.

DeAPlaneta Entertainment is Pucca’s licensing agent and distributor in Europe, the Middle East and North Africa (EMEA).

 

DeAPlaneta and Planeta Junior consolidate as DeAPlaneta Entertainment

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DeAPlaneta and Planeta Junior, both Planeta/De Agostini Group companies, are coming together under the brand DeAPlaneta Entertainment.

The merger of the two companies is due to a strategic reorganisation that aims to consolidate their leadership in the entertainment segment, and to be more agile in order to respond to the new needs of a global, multi-channel market.

Its activity will be focused on three main areas: fiction content, content for children and families, and interactive products.

The merger responds to the transformation processes in the entertainment sector where the boundaries between audiences and genres have blurred, where global markets are being served and where companies tend to adopt business models that promote a direct relationship with their audience.

“The entertainment industry is a growing and constantly changing sector. DeAPlaneta Entertainment is a company prepared to compete in international markets with a global concept,” states Ignacio Segura, CEO of DeAPlaneta Entertainment. “Nowadays, it is necessary to move towards a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big. With this merger we will become a more competitive player.”

DeAPlaneta Entertainment will continue to focus on the production and distribution of quality content with memorable stories to excite all kinds of audiences beyond traditional screens: liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation.

The new company brings together more than 20 years of experience producing and distributing content with a global reach. From fiction and animated films and series and licensed products to live shows, video game competitions and, more recently, NFT development and presence in the metaverse.

DeAPlaneta Entertainment successes include the release of “The Physician”, the “Saw” saga and the Oscar-winning “The King’s Speech”, “12 Years a Slave”, and “The Pianist” in Spanish cinemas, as well as the creation of TV series such as “Ana Tramel. The Game”.

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as “Miraculous Ladybug”, “Milo”, “Gormiti”, “Heidi” and “Maya the Bee”, generating different audiovisual content and licensed products for audiences all over the world.

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.

 

 

 

 

 

 

DeAPlaneta Entertainment has had numerous successes in the different entertainment sectors, including the release of the popular titles “The Physician”, the “Saw” saga and the Oscar-winning “The King’s Speech”, “12 Years a Slave”, and “The Pianist” in Spanish cinemas, as well as the creation of TV series such as “Ana Tramel. The Game”.

For children and family audiences, DeAPlaneta Entertainment manages and produces series such as “Miraculous Ladybug”, “Milo”, “Gormiti”, “Heidi” and “Maya the Bee”, generating different audiovisual content and licensed products for audiences all over the world.

In the interactive arena, the company continues to expand and explore new areas, and has organised high-profile events such as the eCopa RFEF and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.