The retail giant has issued three profit warnings and has lost two-thirds of its share price since the start of 2018. It is looking to save a further £30 million by axing dividends.
Kimm & Miller has teamed with Walker Books on the line, which includes a bedtime story hot chocolate set.
Debenhams, Matalan, Blue Inc and Card Factory sign up to this year's initiative.
George, Next, Debenhams, Argos and Sainsbury's among those signed up to BRC guidance.
Net income and headline profit up, but like for likes dip slightly.
First half trading update shows department store taking ground from its competitors in all major categories.