Tag Archives: Diageo

Finsbury Food Group expands Diageo partnership to launch Gordon’s Pink Gin cake

The UK cake manufacturer, Finsbury Food Group is expanding on its partnership with the global drinks giant, Diageo to launch a new collaboration with the best-selling gin brand, Gordon’s. Tapping into the ongoing success of the gin market, Finsbury has partnered with Gordon’s to launch one of the brand’s signature …

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Baileys enters the snacking sector with the indulgent Baileys Chocolate Treat Blondie Bars

Baileys is stepping into the snacking category with the launch of its new Baileys Chocolate Treat Blondie Bars, courtesy of the food and beverage specialist, Finsbury Food Group. The move has been devised to tap into the fast-growing snacking sector, one that 94 per cent of consumers in the UK …

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Banijay, Sanrio, and Diageo make up final keynotes for Festival of Licensing Live Stage

Festival of Licensing has revealed the final three keynotes to take its Live Stage – this year sponsored by Crunchyroll – as it welcomes Banijay, Sanrio, and Diageo to the fold. The three firms will take up the European, Asian, and Americas keynotes respectively. Banijay recently became the world’s largest …

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Finsbury Food Group and Diageo launch new Baileys Marbled Celebration Cake with more to come for 2021

Cake manufacturer Finsbury Food Group and Diageo are strengthening their successful partnership by introducing the Baileys Marbled Celebration Cake to its growing Baileys range. Featuring traditional Baileys-infused frosting, the cake is on sale from September in Morrisons, Asda, Sainsbury and Tesco. Since 2018, Finsbury Food Group has been working closely …

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Asembl pairs Diageo’s Bundaberg Rum with Harry’s Ice Cream for frozen desserts across Australia

The Australian fashion, lifestyle, and FMCG licensing agency, Asembl has brokered a new partnership between Diageo’s Bundaberg Rum and Harry’s Ice Cream for a range of summer frozen desserts. Bundaberg Rum Ice Cream Rum and Raisin and Bundaberg Rum Ice Cream Pineapple Coconut Rum have already proven to be a …

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Beanstalk appoints Maurizio Distefano Licensing to grow Baileys and Guinness brands across Italy

Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy. The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique …

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Baileys lines up delicious partnership with Bavarian craft biscuit brand Bahlsen

Baileys has lined itself up a delicious little partnership with Bahlsen, the family-run crafted biscuits brand, to create the Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys range – which is ironically, quite the mouthful. To put that into more digestible morsels, Bahlsen Ohne Gleichen Bailieys is a crispy wafer, …

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Diageo partners with Kraft Heinz to deliver non-alcoholic Baileys range

Kraft Heinz is partnering with Baileys to launch a new range of non-alcoholic Baileys Ready-toDrink Cold Brew cans, joining the Baileys Roast & Ground Coffee bags and K-Cup pods. Renowned for its blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, …

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