The World of Dinosaur Roar is already attracting licensee interest as a property with potential across a wide range of categories and merchandise aimed at a core market of children aged two to five.
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The Macmillan promotion for the Nurture Rights books took to 84 double-decker buses in the capital city throughout July.
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Golden Bear has been appointed to represent the brand across multiple territories ahead of 2018 toy launch.
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The pre-school aimed magazine from the Nurture Rights property launches this week.
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‘We are delighted to be developing a new range for Dinosaur Roar! for AW17 in partnership with Nurture Rights and Fashion UK,’ says M&Co’s Julia Redman.
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The childrenswear range will be available in 240 stores across the UK
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Inspired by the original book, the line spans pyjamas, socks, slippers and more.
Read More »The deal will also see the launch of toys and gifting items.
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The deal will see Macmillan develop and expand the literary property into new formats and series inspired by the original title.
Read More »New deal with IVS Group also covers a selection of wooden toys, activity toys and novelty items.
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