Tag Archives: direct to consumer

Warner Bros. Consumer Products appoints Samantha Bushy as VP of North America and head of eCommerce

Warner Bros. Consumer Products has appointed the eCommerce veteran, Samantha Bushy to the role of vice president of North America and head of eCommerce. The move comes as Pam Lifford, president of Warner Bros. Global Brands and Experiences details the company’s strategic vision of strengthening its direct to consumer and …

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The Pokémon Company expands it D2C platform Pokémon Center into Canada for the first time

The Pokémon Company International is taking its direct to consumer platform into new international territories, having confirmed the expansion of its official e-commerce arm, the Pokémon Center, into Canada for the first time. Recognised as a premier destination for official Pokémon merchandise, the online platform was previously limited only to …

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