Hasbro unveils Buzz Lightyear Monopoly board

Hasbro has revealed the new Disney and Pixar’s Lightyear Edition Monopoly board game, giving another sneak peek into the highly anticipated Disney and Pixar movie Lightyear, which hits UK cinemas on 17 June.

The board takes players on a journey with Buzz Lightyear and an adventurous band of misfits on a hostile planet. As players race around the board to build Towers and Bases, they must take actions shown on the Hyperspeed and Crystallic Fusion cards – all while avoiding meeting Zurg.

Monopoly: Disney and Pixar’s Lightyear Edition Game is suitable for 2-6 players aged 8 and above. Retailing at £29.99, it will be available shortly to pre-order at Amazon.

Rubies and Disney team for Star Wars campaign

Rubies is once again collaborating with long-term licensors Star Wars and Disney to bring into the spotlight a brand-new media and PR campaign, ‘The Gift of Play’.

The Gift of Play is a new campaign hosted on a dedicated website [disneythegiftofplay.co.uk], which is entrenched in Disney’s nearly 100-year legacy of creative storytelling, to encourage adults and children to have more shared imaginative playtime together.

The campaign, which will see a takeover of Rubies social channels and website, has the aim of getting people inspired through unique and engaging Star Wars content and excited for the upcoming releases on Disney+, as well as encouraging consumers to enjoy gifting toys and costumes as a means to play and bond.

To explore the power of the Force, the campaign will see entirely new media created for Rubies social media as well as a strong influencer and press marketing campaigns and retail takeovers.

Rubies Star Wars range in support of The Gift of Play with specially selected costumes includes The Mandalorian, Boba Fett, Deluxe Darth Vader, Grogu, Poe X-Wing Fighter, Rey and even an inflatable Jabba the Hutt, with the majority available in both children’s and adults’ sizes so the whole family can have some Star Wars-themed fun.

Fran Hales, Head of Content and Marketing, says: “We are thrilled to be part of The Gift of Play, working closely with Lucasfilm and Disney on their innovative and exhilarating marketing campaign. The Gift of Play campaign is an opportunity not just to showcase our products, but also to promote dress-up as a key part of Disney’s legacy for creative storytelling, while immersing both adults and children in the shared world of imaginative playtime together.”

Star Wars-inspired costumes by Rubies are available to order now on rubiesuk.com. Stay tuned on Rubies official social media channels to see the intergalactic takeover soon, at @rubiesuk on Facebook and @rubies_uk on Instagram.

SODA Makeup teams with Disney for Frozen II and The Little Mermaid cosmetic collections

Cruelty-free cosmetics brand SODA MAKEUP has announced its latest collaborations with Disney’s Frozen II and The Little Mermaid.
The Frozen II collection is inspired by “the golden, autumn leaf-speckled forests of Arendelle and the white-capped mountains of Elsa’s Winter Castle”, and features cool-toned snowflake-inspired shades fit for an ice queen. The range comprises a selection of pressed and liquid highlighters; a highly-pigmented eyeshadow palette, featuring both warm and cool tones; pressed shimmers and volumising mascara, among other products.
The Little Mermaid collection, inspired by Ariel’s underwater kingdom, features a rosy liquid cheek stain, long-wearing eye pencils, glittery lip gloss and a face palette.
Makeup fans are encouraged to show off their looks using the hashtags #showyourself and #exploretheocean.

Brands In teams with Next/Lipsy for Christmas jumpers

Brands In is once again supporting Christmas Jumper Day (Friday 10 December 2021), and has created a range of festive Disney Mickey and Minnie sweats to celebrate the popular seasonal event.

The newly launched official Disney lines are available exclusively at Next/Lipsy and are available in a variety of sizes for all the family. As part of Brands In’s new partnership with Next/Lipsy, the Christmas Jumper range can be personalised with the wearer’s name, with an RRP starting at £25. Printed in the UK, all personalised orders will be delivered within seven days of ordering.

Sue Stanley, Licensing Director at Brands In, says: “The popularity of Christmas jumpers continues to grow and the fact that we can now provide a locally sourced personalisation licensed Disney Mickey and Minnie range for customers within a week to UK addresses demonstrates our ongoing ability to be nimble and offer a best-in-class service.  The 2021 festive personalised Disney lines are high in quality with superior print technology, and we’re thrilled to have secured the range exclusively online with Next/Lipsy.”

Very Neko launches Frozen clothing collection 

Fans of Disney’s Frozen can now get their hands on the exclusive clothing range launched in partnership with online retailer Very Neko.

The new loungewear, aimed at both adults and children, contains everything from hoodies to pyjamas and t-shirts and features iconic characters from the movie franchise; Elsa, Olaf, Anna and Kristoff.

Embellished with popular phrases from the movies, including ‘I love warm hugs’ and ‘Head rush’, the collection is a perfect tribute to the fan-favourite which captured our hearts back in 2013.

The collection includes a number of ‘colour your own’ items, allowing kids to design their own t-shirts. Very Neko is also offering a selection of accessories, including a Loungefly mini backpack and wallet as well as keyrings, storybooks and jewellery boxes, all celebrating the iconic film.

The new exclusive range is now available on VeryNeko.co.uk, with prices starting from £12.99.

 

 

 

Hunter collaborates with Disney to create Mickey Mouse inspired capsule collection

Hunter has collaborated with Disney to create a capsule collection inspired by the playfulness of Disney’s best known character.

Designed for the great outdoors, the collection includes reimagined best-selling rain boot styles, bags and accessories for women, men and kids featuring Mickey Mouse illustrations and an eye- catching take on Hunter’s red box logo.

Iconic styles from Hunter such as the Original Tall, Short and Chelsea boots feature a Mickey Mouse 3-D stamp. The Play boot for both men and women features an all-over print inspired by Hunter’s red box logo. For kids, boots are available in vibrant colourways including pink shiver, borealis blue and aurora orange and feature the takeover logo design.

Accessories including umbrellas and backpacks for both adults and kids feature the logo print in a range of colourways. The collection also includes versatile phone pouches, available in three colourways and incorporating the unmistakeable ear silhouette synonymous with Mickey Mouse.

Launching globally on November 15, the collection will be available to buy from Hunterboots.com and selected stores including Harrods, Nordstrom, ISETAN and Zalando.

 

Nelvana secures distribution of The Hardy Boys on Disney+ internationally

Corus Entertainment’s Nelvana, international producer, distributor and licensor of children’s animated and live-action content, has secured international distribution for The Hardy Boys on Disney+ outside of the US and Canada. Season 1 (13 x 60min) and Season 2 (10 x 60min) of the Daytime-Emmy nominated live-action mystery series, developed and produced in Canada by Nelvana and Lambur Productions in association with Corus Entertainment, will launch in select international markets in 2022.

The inaugural season of The Hardy Boys locked in the #1 programme spot last spring on Corus’ YTV network in Canada, as well as garnering industry recognition with multiple award nominations, including a Daytime Emmy Award nomination for Outstanding Young Adult Series, two DGC Award nominations for Outstanding Directorial Achievement and Best Picture Editing, and a CSC Award nomination for Best Cinematography in TV Drama.

“We are so excited for audiences around the world to experience The Hardy Boys series, whether it’s their first introduction to the franchise or they’re fans of the original books,” says Mellany Masterson, Head of Nelvana Enterprises. “Disney+ is the perfect platform to connect families and teens internationally with the high-stakes adventure, compelling storylines and endearing characters that resonate so well with audiences.”

The Hardy Boys is based on the popular books by Franklin W Dixon and features the principal characters in their teen years.

Nelvana and Lambur Productions recently wrapped production of Season 2 in Toronto and Southern Ontario. The second season picks up six months after the events of Season 1. Season 2 is set to premiere on Hulu in the US, YTV and STACKTV in Canada, and Disney+ internationally in 2022.

 

 

Disguise signs multiyear deal for Disney costume rights in EMEA

Leading global costume company Disguise, a division of toy and consumer products manufacturer JAKKS Pacific, today announced a multi-year licensing agreement for a wide range of Disney portfolio brands in Europe, the Middle East and Africa for dress-up, costumes and costume accessories, commencing in spring 2022.

After being a North America costume partner for over 30 years, this is the first time that Disguise has held Disney costume rights in EMEA.

Disguise is poised to have a large and robust offering with its portfolio of Disney brand costumes, with many different characters, sizes and offerings for all age ranges. This expanded line will also leverage JAKKS’ expertise in everyday dress-up and its toy line of feature costumes and accessories, including singing and light-up dresses, dress-up trunks and toyetic roleplay accessories.

Placement in EMEA will allow Disguise to celebrate a range of key international holidays such as Book Week, Carnival, Purim, Halloween, Diwali, Eid-Al-Adha and Christmas. Adding to the mix is Disguise’s new innovation SKUs that include adaptive costumes and wheelchair wraps.

“We are well positioned to expand our Disney offering across EMEA and build the business in Europe like it has never been done before. Our insight and experience will enable us to maximise the category from every perspective,” says Tara Hefter, President and GM of Disguise. “Disney has an endless catalogue of magical and inspirational characters and properties, creating endless possibilities to continue to innovate and deliver amazing product year after year. We are so pleased that Disney EMEA has recognised our expertise and 30-plus year history with Disney costumes in the US.”

In anticipation, Disguise is ramping up a team of costume experts to expand on JAKKS’ already existing EMEA team and footprint. These positions include sales, design, marketing and logistics.

“We are busy building up our team for this effort as well as solidifying our distribution channels and retail partnerships. In addition to our own expansion, we are also working closely with JAKKS on maximising the dolls, roleplay and dress-up businesses as well,” says David Carscadden, Managing Director of Disguise UK.

 

 

Touchland teams up with Disney for pop art inspired collaboration

Cult favourite hand sanitiser brand Touchland has partnered with Disney for a Mickey Mouse-themed four-piece limited edition collection.

The whimsical new range features four of Touchland’s Power Mist Moisturizing Hand Sanitizer scents – Aloe You, Pure Lavender, Citrus Grove and Unscented – with each Power Mist featuring a custom-designed Mickey Mouse wallpaper sticker that appears through the bottle. The quad comes in a customised gift box that features a multi-coloured pop art carton with centre sliding panels,

“We’ve married pop art with pop culture for a truly magical collection,” says Andrea Lisbona, founder and CEO of Touchland. “Our team thoughtfully designed each bottle and outer package, making it the perfect gift or collectible for Disney lovers. Our goal was to create a colourful, museum-worthy work of art!”

The limited-edition collection features Touchland’s award-winning Power Mist Moisturizing Hand Sanitizers, which are created with a pulveriser spray system that ensures the fast-evaporating formula is evenly distributed across your hands without leaving sticky residue. The fan favourite sanitiser also contains nourishing ingredients such as aloe vera and essential oils to keep hands soft, smooth and moisturised.

 “We are beyond thrilled that Touchland’s first collab is with Mickey Mouse, a globally recognized icon, and we are so grateful to the team at Disney for helping to bring this masterpiece to life,” says Lisbona.

Touchland has been making waves throughout the beauty industry since 2018, quickly rising in popularity through their social media following and celebrity fan base, and the brand and its products regularly go viral on Instagram and TikTok. All Touchland products are vegan and cruelty free, as well as free of triclosan, parabens and other harmful ingredients.

The Disney Power Mist collection is available now at Touchland.com, and online and in-store at Neiman Marcus, priced at $45 USD.

JAKKS Pacific launches new toy line for Disney’s ‘Encanto’

Leading toy and consumer products manufacturer JAKKS Pacific has announced the launch of its new line of toys developed for the upcoming theatrical release of Disney’s Encanto, which is set to hit movie theatres worldwide on 24 November.

A heartwarming story of a young Colombian girl faced with being the only member of her family without magical powers, Encanto is set in a fictionalised Colombia and will feature eight original songs in Spanish and English by Lin-Manuel Miranda.

JAKKS is launching a global line of products that celebrate the entire family ensemble, key moments, music and room environments, allowing kids to play out their favourite parts of the film with their favourite characters.

The line coming to retail on 3 October features interactive playsets including the Magical Casa Madrigal, Singing Mirabel and Magic Butterfly doll, Sing and Play Mirabel doll, Mirabel and Isabela fashion doll assortment, Mirabel’s Musical Accordion, 7” key character plush assortment and character role play dresses. The product assortment plays original scores from the upcoming movie and includes interactive elements that bring the plot of the movie to life.

“We are beyond excited to launch our new toys for Encanto at retail this week,” says Lisa Tauber, SVP of Marketing at JAKKS Pacific, Inc. “We took great care to embody the authenticity and magic of the film when creating these products. From the singing Mirabel dolls to the Magical Casa Madrigal playset, JAKKS has developed a magical toy line with several surprises in store for the kids.”

JAKKS Pacific items for Encanto are designed for children ages 3 and up. Additional products will be featured in future waves coming next year.