Fanattik, the award-winning pop culture specialist, has renewed and greatly expanded its licensing agreement with global video game giant, Bethesda Softworks. The revamped and powered-up license will result not only in the continuation of Fanattik’s existing ranges featuring Fallout, The Elder Scrolls, DOOM and other popular Bethesda Softworks titles, but …
Read More »Bethesda selects Fanattik as gifts and collectables partner for gaming roster
The pop culture specialist, Fanattik has signed a new gifts and collectables licensing agreement with Bethesda Softworks, the publisher of videogame franchises such as The Elder Scrolls, Fallout, Dishonoured, DOOM, Quake and Wolfenstein. Under the new deal, Fanattik will not only create gift product surrounding new game releases such as …
Read More »GamesCom: Bethesda outlines big licensing push for Fallout franchise
“Publishers are taking it more seriously, consumers are taking it more seriously, so this is a conscious effort from Bethesda to mature its consumer products and merchandising operations.”
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