Tag Archives: Dorel Home

Queer Eye and Dorel Home support Pride Month with Ali Forney Center donation

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The hit TV series Queer Eye is showing its support of Pride Month by donating a portion of proceeds from sales of its Dorel Home furniture line to The Ali Forney Center for the entire month of June.

Launched exclusively to Walmart last year, the Queer Eye Collection of furniture arrived off the back of the successful reboot of the hit TV series from Scout Productions. As the collection prepares to celebrate its first anniversary this July, the branded furniture – designed with Dorel Home via a partnership brokered by IMG – has debuted two new collections.

These new additions ‘mix modern industrial charm with uplifting vibes’, featuring stylish items for inside the home and a brand-new outdoor collection for the summer.

For the month of June, Queer Eye and Dorel Home will donate a portion of proceeds to The Ali Forney Center and will outfit the AFC Harlem Drop-in Center and housing sites located in New York City with furniture pieces in an effort to add comfort to safe spaces.

The Ali Forney Center is dedicated to protecting LGBTQ+ youth from the harms of homelessness and empowering them with the tools needed to live independently. It has grown to become the largest agency dedicated to LGBTQ+ homeless youth in the country, assisting over 2,000 young people per year and providing over 70,000 meals annually.

“It was important for us to commemorate Pride Month in a way that helped make a tangible difference for the LGBTQ+ community, particularly for at-risk youth,” said Claudia Grundman, senior director of brand management of Dorel Home.

“That is why we’re so proud to partner with The Ali Forney Center whose core mission is to protect vulnerable LGBTQ+ youth from the perils of homelessness and to empower them with the tools to live independently. We are humbled to join forces with this inspiring organization.”

Alexander Roque, president and executive director of Ali Forney Center, said: “Queer Eye is a force of nature on the small screen that’s helping to expand representation of the LGBTQ+ community in a positive way.

“Partnering with Queer Eye feels like a natural coming together of two entities focused on creating a brighter future for the LGBTQ+ community. It’s an exciting collaboration and one we’re very glad to be part of.”

The Queer Eye team, added: “One of the great ways to feel good is to give back. The Ali Forney Center is a non-profit focused on at-risk LGBTQ+ youth. They do real work, affect real change and we’re proud to be associated with them.”

Netflix series Queer Eye moves into furniture with Dorel Home

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The hit Netflix series, Queer Eye, is making its debut in the home furnishings sector thanks to a new, fashion-forward, furniture collection courtesy of the US specialist, Dorel Home. The launch arrives as part of a deal brokered by IMG.

Launched this week, after the recent debut of the seven-time Emmy Award winning series fifth season, the Queer Eye furniture collection debuted exclusively on Walmart.com in North America and features updated-industrial designs for living room, bedroom, office, dining room, and outdoor patio spaces.

The Netflix series introduces audiences around the world to a modern aesthetic, diverse perspective and the Fab Five: Antoni Porowski (Food and Wine), Bobby Berk (Interior Design), Karamo Brown (Culture), Jonathan Van Ness (Grooming) and Tan France (Fashion). Past seasons of Queer Eye were filmed in communities in Atlanta, GA, Kansas City, MO, and the current season set in Philadelphia, PA. There is even a bonus season in Tokyo, Japan.

The Fab Five forge relationships with men and women from a wide array of backgrounds and beliefs often contrary to their own, touching on everything from LGBTQ rights and social commentary to how to make the best farm-to-table guacamole. The Dorel Home furniture line is crafted to capture the aesthetic and spirit of what the show represents.

“We’re excited to work with such an inspiring series and to become part of the Queer Eye family,” said Claudia Grundman, senior director and brand manager of Dorel Home.

“Their message for encouraging holistic change, not only in one’s lifestyle but also across cultural acceptance is something we want to get behind and watch blossom. We are especially excited to be partnering with Walmart to offer our stylish Queer Eye collection at incredibly affordable prices. We believe that shoppers will be thrilled with the quality and designs we’re offering.”

“We are thrilled that fans of the show will be able to bring the spirit of Queer Eye into their own homes,” said Joel Chiodi, SVP strategic development at Scout Productions. “The experts at Dorel Home have created a line we can’t wait for everyone to check out, with standout pieces that are easy to mix and match to perfectly reflect fans’ own personal style.”

Netflix series Queer Eye moves into furniture with Dorel Home

Posted on by

The hit Netflix series, Queer Eye, is making its debut in the home furnishings sector thanks to a new, fashion-forward, furniture collection courtesy of the US specialist, Dorel Home. The launch arrives as part of a deal brokered by IMG.

Launched this week, after the recent debut of the seven-time Emmy Award winning series fifth season, the Queer Eye furniture collection debuted exclusively on Walmart.com in North America and features updated-industrial designs for living room, bedroom, office, dining room, and outdoor patio spaces.

The Netflix series introduces audiences around the world to a modern aesthetic, diverse perspective and the Fab Five: Antoni Porowski (Food and Wine), Bobby Berk (Interior Design), Karamo Brown (Culture), Jonathan Van Ness (Grooming) and Tan France (Fashion). Past seasons of Queer Eye were filmed in communities in Atlanta, GA, Kansas City, MO, and the current season set in Philadelphia, PA. There is even a bonus season in Tokyo, Japan.

The Fab Five forge relationships with men and women from a wide array of backgrounds and beliefs often contrary to their own, touching on everything from LGBTQ rights and social commentary to how to make the best farm-to-table guacamole. The Dorel Home furniture line is crafted to capture the aesthetic and spirit of what the show represents.

“We’re excited to work with such an inspiring series and to become part of the Queer Eye family,” said Claudia Grundman, senior director and brand manager of Dorel Home.

“Their message for encouraging holistic change, not only in one’s lifestyle but also across cultural acceptance is something we want to get behind and watch blossom. We are especially excited to be partnering with Walmart to offer our stylish Queer Eye collection at incredibly affordable prices. We believe that shoppers will be thrilled with the quality and designs we’re offering.”

“We are thrilled that fans of the show will be able to bring the spirit of Queer Eye into their own homes,” said Joel Chiodi, SVP strategic development at Scout Productions. “The experts at Dorel Home have created a line we can’t wait for everyone to check out, with standout pieces that are easy to mix and match to perfectly reflect fans’ own personal style.”