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Dr Seuss Enterprises to develop AR reading app series with Sugar Creative

Dr Seuss Enterprises has tapped the creative innovation studio, Sugar Creative, to develop a series of augmented reality apps that will enhance the way children learn to read. The first app in the series, based on the bestselling Dr. Seuss’s ABC: An Amazing Alphabet Book, will allow children to learn …

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‘Grinch-mas’ lands at UK retail with Primark, Asda, Very and more on board

‘Grinch-mas’ has arrived at retailers across the UK with stores launching a variety of products, from iconic Christmas jumpers to face masks, based on the classic Dr. Seuss title, How the Grinch Stole Christmas. WildBrain CPLG, on behalf of Dr. Seuss Enterprises, has been working closely with UK licensees and …

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Dr Seuss Enterprises taps former BBC Studios exec for VP of global licensing role

Dr Seuss Enterprises has appointed a new vice president of global licensing, marketing and communications, in the shape of the former BBC Studios name, Julie Dill. Reporting directly to the company’s president, Dill will also serve as a member of Dr. Seuss Enterprises’ executive team, while overseeing the consumer products division …

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