Tag Archives: dr seuss

Dr Seuss Enterprises lands new eco-friendly partners for The Lorax ahead of Earth Day 2021

Dr. Seuss Enterprises is celebrating Earth Day and the 50th anniversary of its popular title, The Lorax, with the launch of a line-up of sustainable brand partnerships that underscore the book’s core message of environmental activism. Launched to tie in with Earth Day this year, the range will span new …

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Sky Kids UK lands new seasons and educational games based on The Cat in the Hat Know a Lot About That

Portfolio Entertainment has secured a raft of new broadcast deals for Dr Seuss’ The Cat in the Hat Knows A Lot About That including one with Sky Kids in the UK for seasons two and three of the 2D animated series. Sky Kids is also taking on four new educational …

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Dr Seuss Enterprises halts the publication and licensing of six Dr Seuss titles over insensitive imagery upset

Dr. Seuss Enterprises has ceased the publication of six titles from the author’s catalogue of children’s books following audience feedback for a review over the insensitive and racist imagery within. The organisation confirmed that it would ceasing the sales of And to Think That I saw It on Mulberry street, …

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Fashion UK, Portico Designs and Rubber Road among new UK partners for How the Grinch Stole Christmas

Fashion UK, Portico Designs, and the pop culture licensee Rubber Road are among a tranche of new UK licensing partners now signed for Dr Seuss Enterprises festive IP How the Grinch Stole Christmas. The latest signings arrive as WildBrain CPLG secures a new wave of European deals for the property. …

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Warner Animation expands feature film partnership with Dr Seuss to detail new projects

Some of the most iconic stories and characters of Dr Seuss’ popular books will be finding new life on the screen thanks to an extended partnership with Warner Animation Group, the animated film production arm of Warner Bros Pictures. Under the new partnership, Bad Robot Productions has been tapped to …

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Dr Seuss Enterprises makes strides across Europe with German book publishing deal

Dr Seuss Enterprises is making strides across Europe, having secured new and renewed international licensing deals with the German publisher, Verlag Antje Kunstmann for The Lorax and How the Grinch Stole Christmas. The German company has now landed the exclusive publishing rights to the titles across Germany, Austria, and Switzerland. …

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Dr Seuss Enterprises builds Latinx programme with Exim and Pinta

Dr. Seuss Enterprises has entered into an alliance with licensing agent Exim and marketing firm Pinta to expand its licensing portfolio and increase brand awareness into the Latinx market. Under the new partnerships, Exim will represent Dr Seuss across Mexico, Chile, and Peru by focusing on the company’s apparel, toys …

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Sketchers steps into the world of Dr Seuss as new collection kicks off with the Cat in the Hat

Sketchers is stepping into the fantastical world of the author Dr Seuss with the launch of a new, fully licensed Sketchers x Dr Seuss collection. The new range captures the essence of Dr Seuss stories, kicking off with the world famous characters and designs from his classic series, The Cat …

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Dr Seuss makes first move into digital collectables with blockchain pioneers Dapper Labs

Dr Seuss Enterprises is taking on the digital collectables market thanks to a new partnership with Dapper Labs, the company behind the world’s first blockchain game, CryptoKitties. It’s the latest move in a mission to bring blockchain to mainstream consumers through licensing. Featuring some of Dr Seuss’ most iconic and …

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Dr Seuss Enterprises launches its first AR digital learning app to teach kids the alphabet

Dr. Seuss Enterprises has launched its first augmented reality app for the popular Dr Seuss title, Dr Seuss’ ABC – An Amazing AR Alphabet App. A digital learning-focused app, the launch is the first part in a series of digital educational experiences to surface, all of which will be based …

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