Tag Archives: dr seuss

Dr Seuss Enterprises makes strides across Europe with German book publishing deal

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Dr Seuss Enterprises is making strides across Europe, having secured new and renewed international licensing deals with the German publisher, Verlag Antje Kunstmann for The Lorax and How the Grinch Stole Christmas. The German company has now landed the exclusive publishing rights to the titles across Germany, Austria, and Switzerland.

Verlag Antje Kunstmann first published The Lorax eight years ago, however the deal will mark the first time it has published the popular story How the Grinch Stole Christmas.

The publishing house will begin to release the titles this month, coinciding with the 50th anniversary of The Lorax. Both The Lorax and How the Grinch Stole Christmas will be translated by the award-winning German graphic artist and children’s book author, Nadia Budde for the German, Austrian and Swiss markets.

“Verlag Antje Kunstmann has been an excellent publisher for our titles and we’re looking forward to expanding this partnership as Dr. Seuss’s iconic library continues to perform outstandingly well in these European markets,” said Susan Brandt, president of Dr. Seuss Enterprises.

Illustrated books editor Heike Bräutigam at Verlag Antje Kunstmann, added: “We’re excited to expand our work with Dr. Seuss Enterprises as Dr. Seuss’s children’s books are timeless classics that deserve to be discovered, read and enjoyed by a broad young readership in our markets.”

The expansion of the partnership with Verlag Antje Kunstmann marks the latest growth for the Dr. Seuss portfolio globally. Recently, Dr. Seuss Enterprises announced deals with European licensees Verbarium Publishing, Botart Publishing House, and Thalia, and Australian licensees Amscan, Lake Press, MJM Australia, and Zak Australia.

Dr Seuss Enterprises builds Latinx programme with Exim and Pinta

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Dr. Seuss Enterprises has entered into an alliance with licensing agent Exim and marketing firm Pinta to expand its licensing portfolio and increase brand awareness into the Latinx market.

Under the new partnerships, Exim will represent Dr Seuss across Mexico, Chile, and Peru by focusing on the company’s apparel, toys and gifts, and novelties categories, while Pinta will support the firm within the Latinx market in the US, with a robust programme spanning advertising, digital, infleuncer, and PR.

Exim, one of the largest licensing agencies in Latin America, will be responsible for leading new deals for products tied to Halloween, Christmas, and the upcoming 2021 seasons, such as Kings’ Day, San Valentin, Children’s Day, and the summer season.

Miami-based multicultural marketing firm Pinta will work directly with Dr. Seuss Enterprises to amplify its Latinx marketing efforts in the United States, taking the lead on the strategic planning of tentpole campaigns including the support of the 2020 holiday season, Hats Off to Reading – A Dr. Seuss Birthday Celebration  2021 campaign, as well as informing larger brand marketing efforts.

Dr. Seuss Enterprises recently broadened its licensing portfolio in Australia for some of their most popular properties including The Cat in the Hat, Green Eggs and Ham, How the Grinch Stole Christmas!, Oh, The Places You’ll Go!, Horton Hears a Who!, Fox in Socks and more. Additionally, new and renewed deals were announced in Europe, spanning multiple categories such as book publishing, kitchenware, and gift items.

Susan Brandt, president of Dr. Seuss Enterprises, said: “We have seen our Spanish-language publishing and content do well in the Latinx market, and we are looking to grow our presence even further through a variety of programs. Guided by the expertise from both Exim and Pinta, we are sure that we will be able to achieve this goal.”

Exim CEO Jaime Hofman, added: “We are excited and proud to be part of Dr. Seuss Enterprises’ licensing and merchandising project to allow our Latin community to be in touch with its meaningful characters and brands. Dr. Seuss titles and characters have been very well accepted by the Latin markets. We have no doubt it will be an amazing licensing adventure.”

“The principles which permeate the Hispanic community are fundamentally shared values with the world of Dr. Seuss, including family, humor and a spirit of adventure,” said Mike Valdes-Fauli, president and CEO of Pinta. “We’re honored to work with this iconic brand, and help tell stories that will inspire a diverse generation of children.”

Sketchers steps into the world of Dr Seuss as new collection kicks off with the Cat in the Hat

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Sketchers is stepping into the fantastical world of the author Dr Seuss with the launch of a new, fully licensed Sketchers x Dr Seuss collection. The new range captures the essence of Dr Seuss stories, kicking off with the world famous characters and designs from his classic series, The Cat in the Hat.

The new multi-year partnership has been launched globally, designed to bring the colourful world of Dr Seuss to life in wearable, designs for adults and children.

“Dr. Seuss is one of the world’s biggest cultural icons – read, shared and celebrated by millions since the 1950s. And now his legendary characters and vivid designs are here to walk the walk, in the spirit of his great talk,” said Michael Greenberg, president of Skechers.

“We’ve taken our most popular footwear styles and have infused them with Dr. Seuss’s one-of-a-kind designs, delivering the unique charm that only he can offer – even creating matching pairs that parents and their kids can wear together.”

Starting with the legendary The Cat in the Hat, the Sketchers x Dr Seuss collection will launch with popular styles from Sketchers Street, Bobs from Sketchers, and Sketchers Kids featuring the Cat in the Hat, Thing 1 and Thing 2, and the story’s vibrant colours and patterns.

Future collections are planned with characters and designs from many other classics, including Green Eggs and Ham, One Fish, Two Fish, Red Fish, Blue Fish, and Oh, the Places You’ll Go as well as How the Grinch Stole Christmas. The collection will launch in the US, Canada, and Europe this September before rolling out worldwide.

“Skechers is the ultimate family brand for every age – and their broad, dedicated fanbase is a perfect fit for the millions who love Dr. Seuss around the world,” said Susan Brandt, president of Dr. Seuss Enterprises.

“Their innovative spirit, vivid styling and comfortable footwear designs make stepping out in Dr. Seuss even more fun. We look forward to every chapter of this partnership, as Skechers unveils a new Dr. Seuss adventure with each new collection.”

Sketchers steps into the world of Dr Seuss as new collection kicks off with the Cat in the Hat

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Sketchers is stepping into the fantastical world of the author Dr Seuss with the launch of a new, fully licensed Sketchers x Dr Seuss collection. The new range captures the essence of Dr Seuss stories, kicking off with the world famous characters and designs from his classic series, The Cat in the Hat.

The new multi-year partnership has been launched globally, designed to bring the colourful world of Dr Seuss to life in wearable, designs for adults and children.

“Dr. Seuss is one of the world’s biggest cultural icons – read, shared and celebrated by millions since the 1950s. And now his legendary characters and vivid designs are here to walk the walk, in the spirit of his great talk,” said Michael Greenberg, president of Skechers.

“We’ve taken our most popular footwear styles and have infused them with Dr. Seuss’s one-of-a-kind designs, delivering the unique charm that only he can offer – even creating matching pairs that parents and their kids can wear together.”

Starting with the legendary The Cat in the Hat, the Sketchers x Dr Seuss collection will launch with popular styles from Sketchers Street, Bobs from Sketchers, and Sketchers Kids featuring the Cat in the Hat, Thing 1 and Thing 2, and the story’s vibrant colours and patterns.

Future collections are planned with characters and designs from many other classics, including Green Eggs and Ham, One Fish, Two Fish, Red Fish, Blue Fish, and Oh, the Places You’ll Go as well as How the Grinch Stole Christmas. The collection will launch in the US, Canada, and Europe this September before rolling out worldwide.

“Skechers is the ultimate family brand for every age – and their broad, dedicated fanbase is a perfect fit for the millions who love Dr. Seuss around the world,” said Susan Brandt, president of Dr. Seuss Enterprises.

“Their innovative spirit, vivid styling and comfortable footwear designs make stepping out in Dr. Seuss even more fun. We look forward to every chapter of this partnership, as Skechers unveils a new Dr. Seuss adventure with each new collection.”

Dr Seuss makes first move into digital collectables with blockchain pioneers Dapper Labs

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Dr Seuss Enterprises is taking on the digital collectables market thanks to a new partnership with Dapper Labs, the company behind the world’s first blockchain game, CryptoKitties. It’s the latest move in a mission to bring blockchain to mainstream consumers through licensing.

Featuring some of Dr Seuss’ most iconic and popular characters, including Cat in the Hat, The Lorax, Horton and Thing One and Thing Two, the web-based experience will enable fans of Dr. Seuss’s vast universe the ability to collect digital packs of their favourite characters, and own them on blockchain forever.

The new experience is designed to strike a balance of nostalgia and discovery in a new digital format. To access, fans simply visit drseuss.onflow.org and begin assembling digital decals to organize into collections. As they amass these collections, they will be given the opportunity to discover and unlock exclusive content that they can use to publicly post.

“As the world moves increasingly online, so has consumers’ desire for discovering and collecting digital memorabilia that brings them one step closer to their favourite athletes, musicians and iconic characters,” said Roham Gharegozlou, CEO and founder of Dapper Labs.

“With our new Dr. Seuss digital decal experience, we are marrying the best of both worlds – allowing fans to interact and discover something entirely new, while tapping into our collective nostalgia for the characters that mean so much from our childhood. We are thrilled to be working alongside Dr. Seuss Enterprises to launch this first of its kind endeavour that is bound to bring joy to Dr. Seuss fans around the globe.”

Unlike typical collectibles, the decal experience is designed to live on forever in a digital space. Because of the true ownership provided by blockchain technology, fans will be able to treat their digital collections as one of a kind assets that can be passed down from parent to child, or among friends for generations to come.

“Dr. Seuss fans are some of the most passionate fans in the world,” said Susan Brandt, president of Dr. Seuss Enterprises. “By partnering with a company like Dapper Labs, a true trailblazer in the blockchain space, we will be able to offer our fans something entirely new. Digital collectibles will allow Dr. Seuss fans to revisit and revel in their favourite characters in an entirely new way.”

Dr Seuss Enterprises launches its first AR digital learning app to teach kids the alphabet

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Dr. Seuss Enterprises has launched its first augmented reality app for the popular Dr Seuss title, Dr Seuss’ ABC – An Amazing AR Alphabet App.

A digital learning-focused app, the launch is the first part in a series of digital educational experiences to surface, all of which will be based on popular titles from the widely celebrated author. The app allows kids to interact and learn the alphabet along with Seussian characters, while utilising AR technology.

Children can play with animated characters such as Aunt Annie’s Alligator, David Donald Doo, Fiffer-Feffer-Feff, Little Lola Lopp, Vera Violet Vinn, and more, as well as create their own AR story world.

“Dr. Seuss’s ABC – An Amazing AR Alphabet! App is an exciting way to ignite young imaginations through interactive play with the creative stories and beloved characters both kids and parents love,” said Dr. Seuss Enterprises president, Susan Brandt. “We are thrilled to launch the app just in time to commemorate the annual Dr. Seuss’s Birthday holiday.”

The app is currently available on the Apple App store and Google Play for phones and tablets. Its launch coincides with this year’s Dr Seuss Birthday celebrations which kicked off on March 2 and will continue through the week.

The digital learning app uses augmented reality technology with features that allow kids to direct their own experience.  The Story Mode feature guides kids sequentially through the alphabet from A through Z with the animated characters appearing in AR.  In addition, there is an A to Z feature that lets kids select a chapter of the book and listen to a narrated story with their favourite characters.

“Digital media and AR technology can be a powerful tool for supporting young children’s learning, so we are looking forward to offering families this new opportunity for interactive play,” Sugar Creative’s managing director Jason Veal added.

“Dr. Seuss’s ABC – An Amazing AR Alphabet! App invites kids to create unique and hands-on learning experiences every time they play.”

The app also offers an innovate Sandbox feature that allows kids to select animated characters and create their very own AR world. The app is powered by Unity’s MARS extension, which gives brands the power to build mixed reality and augmented reality applications that interact with real-world environments.