Tag Archives: dreamworks

Mattel and Playmobil ready new ranges as Universal launches Spirit Untamed across EMEA

Universal Brand Development has launched a cross-category consumer products programme centered on the latest chapter in the DreamWorks Animation Spirit franchise, as the new animated feature film, Spirit Untamed rolls out across EMEA this summer. Having premiered in Central London last weekend at an event attended by celebrities and their …

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Peanuts Worldwide taps brand executive and licensing expert Tim Erickson as Executive Vice President of Brand

Peanuts Worldwide has appointed the consumer products and brand executive, Tim Erickson as its Executive Vice President of Brand, Peanuts Worldwide, a role in which he will oversee the team managing the brand’s global licensing business. Working alongside the family of Peanuts creator, Charles M. Schulz as well as WildBrain’s …

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Genius Brands appoints Kerry Phelan to role of EVP and GM of global franchise management

Genius Brand International has appointed the 30 year consumer branding executive, Kerry Phelan to the newly created role of executive vice president and general manager of global franchise management. In her new role, the former DreamWorks and Pixar executive will report to both Andy Heyward, chairman and CEO, and Harold …

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Sesame Workshop, WWF and LEGO take home major wins in Kidscreen Awards 2021

LEGO Duplo, WWF-UK and Sesame Workshop have been named among the winners at this year’s Kidscreen Awards, a high profile awards ceremony that celebrates the best in children’s television and digital media. Hosted by actor and comedian, Emma Hunter, this year’s awards took place virtually as the global kids entertainment …

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Genius Brands International promotes Michael Jaffa to COO

Genius Brands International has promoted Michael Jaffa to the role of chief operating officer from his previous role as general counsel and senior vice president of business affairs. In his new position, Jaffa will continue to report to GBI chairman and CEO, Andy Heyward. As COO, Jaffa will be responsible for …

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AR Discs is bringing Universal DreamWorks characters into the collectable augmented reality market

Augmented Reality has found its way into the hobbies and collectables market, thanks to an innovative new partnership between Universal DreamWorks and the tech toy developer, AR Discs. Characters from the hit film franchises such as Shrek, Trolls, How to Train Your Dragon, Kung Fu Panda, and more are among …

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GoldieBlox prepares for rapid growth with new exec team and focus on consumer products

The toy firm turned media and entertainment powerhouse, GoldieBlox has made a suite of new appointments to its leadership team as the company prepares for rapid growth in the coming years, including further moves into the consumer products sector, led by its new EVP of operations and partnerships, Tim Erickson. …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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Universal Brand Development reveals licensing programme for Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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Universal and Signature Publishing launch Spirit Riding Free magazine

The children’s magazine publisher, Signature Publishing has teamed with Universal Brand Development to launch a new Spirit Riding Free title, based on the popular toy line and hit TV series. The series, DreamWorks’ Spirit Riding Free centres on a group of friends and their horses, who together embark on a …

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