Tag Archives: dreamworks

Augmented Reality has found its way into the hobbies and collectables market, thanks to an innovative new partnership between Universal DreamWorks and the tech toy developer, AR Discs. Characters from the hit film franchises such as Shrek, Trolls, How to Train Your Dragon, Kung Fu Panda, and more are among …

The toy firm turned media and entertainment powerhouse, GoldieBlox has made a suite of new appointments to its leadership team as the company prepares for rapid growth in the coming years, including further moves into the consumer products sector, led by its new EVP of operations and partnerships, Tim Erickson. …

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

The children’s magazine publisher, Signature Publishing has teamed with Universal Brand Development to launch a new Spirit Riding Free title, based on the popular toy line and hit TV series. The series, DreamWorks’ Spirit Riding Free centres on a group of friends and their horses, who together embark on a …

The line was unveiled for the first time at London Toy Fair earlier this month, landing before the latest instalment in the film franchise hits screens this weekend.

The Posh Paws collection will feature a range of plush that includes small, medium and large versions of key dragons inspired by the upcoming theatrical debut of DreamWorks Animation’s How to Train Your Dragon: The Hidden World.

The officially licensed board game is currently live on Kickstarter where it has hit nearly £20,000 of its £30,000 target.

The annual show honours the best work in children's television and digital media.

“There is huge potential for Breyer to expand as a multi-category, lifestyle brand and to create original content across areas like publishing and new media.”