Tag Archives: Dress Up

Dress up specialist Disguise Inc expands EMEA presence with UK senior leadership appointments

Disguise Inc, the costume division of the global toy company, JAKKS Pacific, has tapped industry veterans Tony Lewis and Lynda Morris to head up its expansion and recruitment efforts across EMEA, as it looks to build a team of costume experts across sales, design, and marketing within the region. David …

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Freddy, Jason, and other horror icons at forefront of Rubies’ Fall in Love with Halloween campaign

Icons from the horror movie scene, including Freddy and Jason, are to be featured among a line up of costumes at the forefront of a major new campaign from the dress up specialist, Rubies, as its lifts the lid on its Fall on Love with Halloween push in time for …

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Rubies launches range of adaptive costumes to make dress up and role-play more inclusive

Rubies has released a new range of adaptive costumes designed for children with limited mobility and boasting a selection of features that makes them optimised for ease of wear, accessibility and fitting. The new collection has been designed to enable all children – regardless of their level of ability – …

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Jazwares taps costume industry veteran Stephen Stanley to lead its new Costume Play division

Jazwares has detailed the formation of its Costume Play division, a new department that will focus on the development of licensed costumes for all ages to be led by the costume industry veteran, Stephen Stanley. Under Stanley’s watch, the division will look to bring stylised features and innovation to the …

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Gigantosaurus stomps into the European dress up sector in Smiffys partnership

Smiffys is bringing the cast of the popular children’s CGI animated series Gigantosaurus to the dress up and costumes space thanks to a new partnersip with Cyber Group Studios and the licensing agency Brand-Ward. Characters Rocky, Bill, Tiny, and Mazu will each find themselves receiving the dress up treatment in …

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Rubies invites gothic kids’ book character Amelia Fang into the licensed dress up collection

Rubies is expanding its children’s book character range of dress up costumes with the addition of the popular quirky gothic-inspired publishing IP, Amelia Fang. Created by author and illustrator Laura Ellen, the Amelia Fang book series is published by Farshore/HarperCollins UK and has sold over 380,000 copies in the UK, …

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Costume specialist Rubies readies its Hello Summer campaign to celebrate getting together

The licensed costumes specialist, Rubies is preparing to launch a new Hello Summer campaign this July, a marketing initiative devised to celebrate the summer months through new online content and competitions for kids and dress-up fans of all ages. The company is encouraging customers to make up for lost time …

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Disguise Inc partners with Funko to launch new Disguise Pop! masks range

The dress up and costume specialist, Disguise Inc has detailed a global agreement with Funko to design, market, manufacture and distribute Pop! masks across North America, Europe, the Middle East, Oceania, South America, and Asia. Initial designs for 2021 will feature iconic characters from major licensing partners like Warner Bros …

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Stateside | Hit pre-school series Bluey makes play for costumes market with Disguise, Inc partnership

Bluey, the hit children’s animated TV series from Ludo Studio and BBC Studios, is making a new play for the American costume and fancy dress market, thanks to a new partnership with JAKKS Pacific’s Halloween costume division, Disguise, Inc. Under the partner, Disguise is set to design, market, manufacture, and …

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Nintendo, Sonic, and Disney Princess help Jakks Pacific to “an excellent” Q1 2021

An “excellent beginning” to 2021 has seen net sales at the international toy maker, Jakks Pacific increase 26 per cent for the first quarter of the year, to $83.8 million compared to the $66.6 million of the same period last year. The results, the company has been quick to point …

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