Tag Archives: Dress Up

Costume specialist Rubie’s opens digital doors of Nuremberg virtual showroom and tours

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Giants of the costumes and dress up market, Rubie’s isn’t letting the postponed calendar of trade shows stop it from putting on a show early next year, as it prepares to open the digital doors of its 365 dedicated Nuremberg showroom with exclusive virtual tours and live appointments.

The new Virtual Showroom will be streamed through private viewings, providing buyers with an experiential approach to remotely research, interact and place orders from their expansive portfolio of global licensed brands.

Graham Gardiner, general manager EMEA, said: “Online retail and remote selling is one of the big growth areas for our sector. With the Virtual Showroom, we are bringing the same tailored personal showroom experience our customers are used to when they visit our Nuremberg venue, from the comfort of their home or office.

“At Rubie’s we’re keen to position ourselves at the forefront of digital excellence through our ecommerce website, HUB platform and now our virtual Showroom. We are adapting the way our business operates to respond not only to the current crisis but also to be at the forefront of long-term trends and adapt to the shifts in consumer behaviours.”

Rubie’s states that increasingly, digital viewing platforms are on the rise and quickly becoming key tools to accommodate growing expectations in the current climate. They’ve been adopted as a means of promoting brand to the marketplace in the absence of physical events.

Gardiner continued: “Last weekend over 40 Key Customers from around the world were treated to a one-on-one interactive experience by using a live broadcast demonstrations of all the new products from Marvel, Disney, Lucas, Sony, DC, Harry Potter, Universal, Looney Tunes, Power Rangers, and many others major licenses.

“By using our Nuremberg Showroom, we were able to meet and present with our key partners. Customers have appreciated the personal approach and effort we have made in bringing our inspirational showroom to their desks.”

Rubie’s is looking to repeat the event early next year in the absence of physical Trade Shows and will be expanding these events in order to accommodate access for more customers throughout the UK and rest of the world.

Jazwares to launch toy line for YouTube’s Like Nastya with lifestyle licensing roll-out to follow

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The next six months will witness the global launch of a new line of toys based on and inspired by the current YouTube sensation, Anastasia (Nastya) Radzinskaya, lead by the leading toy company, Jazwares. The new range will encompass the first Like Nastya doll land in January 2021, followed by toys, games, dress-up, role-play and more.

Anastasia Radzinskaya is a six year old YouTube sensation who has risen to fame having hit more than 170 million subscribers and over 85 billion total views on YouTube – more than any other creator in the world currently. The YouTube channel and its fun, educational videos will now be brought to life through the Jazwares toyline and a subsequent lifestyle collection.

In a suite of new partnerships brokered by IMG Licensing, the brand’s global exclusive licensing agent, and launching just in time for the holiday season, a colorful collection of apparel, accessories, bags and stationery featuring Nastya will be available globally on Amazon by early November, with additional Like Nastya sleepwear, headwear, accessories, bags, girls underwear and apparel collections set to launch in stores and online in spring 2021.

January 2021 will see the first Like Nastya doll, created by leading toy company Jazwares, released exclusively on Amazon, with a full Jazwares collection of toys, games, dress-up, role-play and more set to launch widely online and in stores from spring 2021.

“Over the past couple of years, Nastya has become a global phenomenon and the most popular YouTuber in the world with localized content in 12 languages,” said Eyal Baumel, CEO at Yoola and Anastasia’s manager.

“Her fun, playful, educational, and unique content has created such a deep connection with her fans, that they see her not just as an entertainer and role model, but more importantly, a good friend.

“We are excited to expand the franchise into consumer products that represent Nastya’s spirit and values, and will allow kids and families all over the world to enjoy the Like Nastya experience in a variety of ways.”

Laura Zebersky, chief commercial officer, Jazwares, added: “With her vibrant personality and relatable adventures, it comes as no surprise that Like Nastya has quickly become one of the most popular YouTube channels for kids and parents to co-view.

“We are looking forward to bringing families a robust toy line that embraces the playful, imaginative nature of Nastya’s storytelling and gives kids a new way to engage with their favorite YouTube superstar.”

Gary Krakower, vice president of licensing, IMG, said: “The fact we’ve built such an extensive licensing programme in just a few short months shows Like Nastya’s global influence and ability to inspire and entertain through imaginative, playful and educational content.

“We’re excited to explore additional categories including outdoor toys, footwear, homeware, food and beverage, and arts and crafts.”

Nastya was recently named to Variety’s 2020 Power of Young Hollywood list and is ranked third on Forbes’ 2019 Highest-Paid YouTube Stars list.

Smiffys partners with Magic Light Pictures to launch Gruffalo, Highway Rat and Stick Man dress up

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The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on the Broom.

The launch of the new licensed collection will kick off with the much-loved Gruffalo and a character costume that will wander into retailers in time for World Book Day 2021. The new toddler costume features a deluxe all-in-one fit with a novelty hood – billed as ‘perfect for any little one wishing to bring the literary character to life.’

Further Smiffys character costumes, all based on books by Donaldson and Scheffler, will launch later in the year, landing on the global stage in time for Australia’s own 2021 Book Week next year.

“We are delighted to be announcing this partnership; Julia and Axel’s work is renowned across the globe and has delighted children for nearly 30 years with her imaginative stories,” said Dominque Peckett, director at Smiffys.  

Aidan Taylor-Gooby, licensing manager at Magic Light Pictures, added: “Dress up is a crucial part of our licensing programme and always a fantastic product for us at key events like World Book Day, Halloween and Christmas. We’re really pleased to have found such a great partner in Smiffys who can deliver the great quality product that our consumers expect.”

Hasbro extends Disguise Inc dress-up partnership to European and global market

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The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little Pony, and Hasbro Gaming.

On top of this, the newly acquired Entertainment One has granted Disguise Inc the rights to Peppa Pig and Ricky Zoom costumes, which will be brought into the company’s 2021 range. It marks the first time Ricky Zoom has entered the dress-up and costumes market.

“We are thrilled to secure such a meaningful partnership with Hasbro with rights to their entire portfolio of brands, and also with our first-ever global expansion with Hasbro,” said Tara Hefter, EVP and GM of Disguise Inc.

“Building on the success of our line of PJ Masks costumes, we will bring fun and innovation to Peppa Pig and the first Ricky Zoom costumes to hit the market. Disguise is proud of our long standing collaboration with Hasbro.

“This also marks us as being the only Power Rangers Halloween Costume licensee since inception. We look forward to our growing relationship with Hasbro and to bring these incredible characters to life year after year.”

Joan Grasso, VP, Hasbro Consumer Products, North America, added: “Disguise excels at bringing our brands to life with their high quality costumes and innovation. We’re excited to expand our partnership to include more regions and more characters from our growing portfolio of brands.”

Disguise’s Hasbro line of Halloween costumes and accessories hits stores in autumn 2021.