Lucasfilm, Star Wars, and Disney have revealed a new brand identity for the home of all officially licensed Star Wars video games, a legacy that now crosses the decades, with the unveiling of Lucasfilm Games. The new unit isn’t a publisher or development studio, but will be acting as a …
Read More »EA is eyeing mobile move for Apex Legends as it ramps up Fortnite face-off
Videogame publisher Electronic Arts is preparing to face-off with the likes of Fortnite and PUBG with the promise that its own hit battle royale title, Apex Legends will soon finds its way into China and on mobile devices. According to EA, the game is “easily the fastest-growing franchise we’ve ever …
Read More »Bulldog secures swathe of partners for EA’s upcoming video game release Anthem
Four deals have been signed in total, with Level UP Wear, Rubber Road, Trademark Products and Abysse Corp all coming on board with the anticipated release. Each licensee is planning a multi-product range covering apparel, accessories and giftware.
Read More »Bulldog Licensing eyes partners for EA’s big title video game release Anthem
Anthem is one of the most eagerly-awaited video game releases of the last few years, according to numerous reports. Bulldog Licensing is currently speaking to partner across several categories.
Read More »Hasbro invests further in digital gaming as Backflip Studios makes double talent hire
Two former EA and Warner creatives have joined to work on existing and new games for the Hasbro-owned digital developer.
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