The Early Learning Centre brand is expanding into baby, children’s wear and accessories, thanks to a new licensing partnership with the clothing specialist, Poetic Brands. The partnership has been brokered by the Early Learning Centre’s licensing agency, Riverside Brands. The new ELC collection will incorporate baby and children’s wear products, …
Read More »The Entertainer partners with Riverside Brands for ELC brand extension programme
The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …
Read More »The Entertainer to ‘breathe new life into Early Learning Centre’ in £13.5m acquisition
The Entertainer founder and executive chairman, Gary Grant, added: “We are delighted to add ELC to The Entertainer family."
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