Tag Archives: Early Learning Centre

Just Play launches Early Learning Centre development platform on its Amazon Brand store

The award-winning UK preschool brand, Early Learning Centre is embarking on a new initiative for the US market with the launch of a raft of new products and concepts exclusively through its Amazon brand store. The project is being overseen by the brand’s US distributor and licensor, Just Play and …

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Early Learning Centre partners with Poetic Brands for baby, children’s wear and accessories

The Early Learning Centre brand is expanding into baby, children’s wear and accessories, thanks to a new licensing partnership with the clothing specialist, Poetic Brands. The partnership has been brokered by the Early Learning Centre’s licensing agency, Riverside Brands. The new ELC collection will incorporate baby and children’s wear products, …

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The Entertainer partners with Riverside Brands for ELC brand extension programme

The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …

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