MeteoHeroes to air on major Latin American broadcasters on Earth Day this week

Mondo TV Iberoamerica has landed a major agreement with a sweep of broadcasters across Latin America to broadcast four specially selected episodes of the environmentally themed kids’ show MeteoHeroes on Earth Day this year.

Earth Day is an annual event celebrated across the globe on April 22nd to demonstrate support for environmental protection. Its message is echoed within the value proposition of MeteoHeroes, a show devised to help kids understand complex and current issues about climate, pollution, and protecting the planet.

MeteoHeroes is the only co-production from Mondo TB and the leading Italian weather forecasting centre, Meteo Operations Italia.

Latin America is one of Mondo TV Iberoamerica’s core business areas, a region where it has strong relationships with the main channels, broadcasters and platforms helping it in its aim of spreading the environmental messages central to Earth Day to millions of young viewers across the continent.

A number of broadcasters have already confirmed plans to air the episodes. More are expected to confirm their participation in the coming weeks. Among the confirmed public channels are Señal Colombia; TV Perú and its children’s channel IPe; SER TV (Panama); TVN Chile – via its children’s channel TV Educa Chile, Pakapaka (Argentina); and Canal Once (Mexico). All are broadcasting the shows on the week of the 22nd of April. Canal Once plans a second broadcast on the weekend of 1-2 May on the occasion of the Día del Niño (Children’s Day) in Mexico.

The four episodes will demonstrate the diversity of themes and regions covered by the series – including an episode set in Latin America – as well as underlining the show’s engaging blend of comedy, adventure and environmental themes.

Each MeteoHeroes episode focuses on issues related to ecology and respect for nature through the adventures of six super-powered kids who can control weather phenomena. Working alongside scientists and meteorologists at their futuristic HQ based in Gran Sasso Mountain National Park in Italy, the MeteoHeroes are trained to control their powers and fulfil their mission: to save the Earth.

The special showings will be promoted by both the channels involved and Mondo TV across a wide range of platforms and media.

Dimitri Papanikas, international sales and co-productions manager of Mondo TV Iberoamérica, said: “This is a crucial example of fostering a spirit of hope and global collaboration by supporting channels in their programming on a special day dedicated to the celebration of nature.

“We are thrilled to have such great partners joining us in spreading the positive message from the MeteoHeroes that, working together, we all have the power to save planet Earth.”

Luigi Latini, CEO of the show’s co-producer Italian weather forecasting centre Meteo Operations Italia (MOPI), added: “The 22nd of April is an extremely important day on the environmental calendar. We are delighted that we can make a small contribution to spreading the message about protecting our planet through a show that both educates and entertains.”

Dr Seuss Enterprises lands new eco-friendly partners for The Lorax ahead of Earth Day 2021

Dr. Seuss Enterprises is celebrating Earth Day and the 50th anniversary of its popular title, The Lorax, with the launch of a line-up of sustainable brand partnerships that underscore the book’s core message of environmental activism.

Launched to tie in with Earth Day this year, the range will span new eco-friendly products including pet toys, home decor, publishing, and apparel which will kick off with a collection developed by the sustainable apparel brand, Tentree.

The eco-friendly Lorax collection will consist of hoodies, crewnecks, sweatpants, and t-shirts for adults and children, while inspired by the book’s activism theme will be the newest MantraBand engraved bracelet featuring the famed Lorax quote, Unless Someone Like You Cares A Whole Awful Lot, which is marked as a reminder to use your voice to make change.

Elsewhere, the story of The Lorax will enjoy new entertainment and publishing deals throughout the year, as – adding to a line-up of anniversary partnerships – Random House Children’s Books readies to roll out a robust publishing programme with new The Lorax books printed on recycled paper.

New to the catalogue this year is The Lorax Deluxe Doodle book, which is out now, followed by The Lorax: 50th Anniversary Edition, Dr. Seuss’s Thank You For Being Green And Speaking For The Trees, Let’s Go to the Garden! With Dr. Seuss’ Lorax,with more to come this Spring.

Additionally, through a partnership with Oceanhouse Media, The Lorax comes to life on iPads and iPhones in the digital book edition with playful interactivity, animations and fun activities.

US book retailer, Barnes & Noble has teamed with One Tree Planted for a special campaign in which every copy of The Lorax related titles sold in stores or online over April will see Dr Seuss Enterprises and Random House Children’s Books donate $1 to the cause.

Meanwhile, Dr. Seuss Enterprises is making its mark in an untapped category with BARK, the maker of BarkBox, for a line of sustainable dog toys. Debuting in April for BarkBox subscribers and in Petco stores, pets will be able to play with and chew on Lorax-themed toys, all made with environmentally friendly materials.

As part of its partnership expansion, Aurora, the world’s leading manufacturer and distributor of plush toys and gifts, has released a new eco-friendly Lorax plush toy, and Tervis, maker of expressive and sustainable drinkware, has rolled out a Lorax inspired collection of travel tumblers.

The global celebrations continues, meanwhile, as The Lorax hit London in celebration of Earth Day 2021. The Old Vic Theatre is presenting the iconic Dr. Seuss book The Lorax for six live-streamed performances as part of the OLD VIC: IN CAMERA series.  David Greig and Charlie Fink’s Olivier Award-nominated adaptation, directed by the award-winning director Max Webster,  is transformed into a semi-staged pint-size version to keep young (and older) minds entertained.

Susan Brandt, president of Dr. Seuss Enterprises, said:The Lorax has always been a beloved Dr. Seuss story and introduces children to why we need to protect our planet through a beautiful story. We are proud to celebrate the 50th anniversary of the book in 2021 and further encourage our readers to speak out and make change in our world.

“This year we are partnering with a wide range of brands, such as Tentree, BarkBox, and more, to create sustainable products that will continue spreading The Lorax’s message.”

The Lorax, which was first published in 1971, quickly became a cultural phenomenon with an important and hopeful message about our environment. Over the past 50 years, the book has encouraged children to not only speak up for the protection of our trees, but to also use their voice to help make change because “unless someone like you cares a whole awful lot, nothing is  going to get better. It’s not.”