Emoji renews its partnership with Lojas Americanas for themed Easter Eggs across Brazil

The Emoji Company has renewed its partnership with Lojas Americanas to launch another line of Easter Eggs across Brazil through its own D’elicce brand, an official licensee of the Emoji franchise.

Under the renewed partnership, that will see themed easter eggs launch for the second year running, the product range will be available in more than 1,700 points of sales, as well as via the app and online Lojas Americanas shopping platform. Lojas Americanas is recognised as one of the largest retail chains in the country.

We are excited to work for the second year with Americanas through their own brand D´elicce in Brazil for the Easter Season, they develop high quality products and have a great distribution capacity, which allows reaching consumers in more than 700 cities across the country,” says Celso Rafael, CEO of Lotus Global Mkt, responsible for the brand licensing in Brazil. 

“For the emoji company, it is a great pleasure to be part of this important holiday for children and adults through this amazing partnership with Lojas Americanas and its own brand D’elicce,” added Marco Hüsges, CEO and founder of the emoji brand.

Peter Rabbit hops into long-term partnership with Cadbury for Easter 2021 and beyond

Penguin Ventures, the licensing arm of Penguin Random House UK, has today detailed a long-term partnership for its ever popular Classic Peter Rabbit brand with Cadbury at Easter to launch a suite of themed Cadbury products for Easter 2021.

The initial Peter Rabbit range will hop onto shelves in time for Easter next year and will be available nationwide. Under the partnership, Peter Rabbit will appear on some of Cadbury’s most iconic product ranges in what has been described as ‘a perfect pairing of two British brands so intrinsically associated with Easter.’

Markéta Kristlová, senior brand manager, Easter, Cadbury, said: “We are very excited about this partnership of two very beloved brands with a shared rich British heritage. We look forward to Peter Rabbit and Cadbury’s helping families to have even more magical Easter celebrations from next year.”

Lindsay Pearl, head of international licensing, Penguin Ventures, added: “We are over the moon to be able to announce a long term collaboration with Cadbury on a beautiful and delicious range of Peter Rabbit Easter chocolate. Peter Rabbit and Cadbury are both synonymous with Easter gifting, shared experiences and family celebrations and we look forward to amplifying those shared values as we launch next year.” 

Cadbury is the biggest chocolate brand at Easter in the UK with iconic products including shell eggs, hollow bunnies, Mini Eggs and Crème Eggs.

Emoji partners with Brazilian chocolatier Top Cau for Easter promotion

Emoji The Iconic Brand and Top Lotus has partnered with Brazil’s market leader in chocolate confectionery, Top Cau for a new Emoji sticker giveaway campaign in the run up to Easter.

Top Cau is known for its chocolate products including eggs with a surprise, tablets, and snacks. The firm brings a wealth of experience to the brand, developing unique and innovative products that stand out at retail.

As Brazil makes its Easter preparations, the retailer Lojas Americanas is busy preparing the world’s biggest Easter celebration, selling 80gm D’elicce chocolate eggs with one of the six collectable Emoji stickers inside, as well as a 160gm chocolate egg with an Emoji Zzz lamp.

“For the emoji company, it is a great pleasure to be part of this important moment for children and adults, through this amazing partnership with Lojas Americanas and its own brand D’elicce,” said Marco Hüsges, CEO and founder of The Emoji Company.