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Mattel readies for Thomas & Friends’ 75th with new partner line-up

Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …

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Egmont and LEGO partner for new STEAM learning focused kids’ magazine

The UK children’s magazine publisher, Egmont has detailed the launch of a new LEGO title, boasting a STREAM focus to inspire young readers into topics across science, technology, engineering, art and mathematics. The title will combine the creativity of LEGO with Egmont Publishing’s editorial to introduce a playful and educational …

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