Tag Archives: electronic arts

Electronic Arts acquires Golf Clash mobile game makers Playdemic from WarnerMedia for $1.4bn

Video game publisher, Electronic Arts has acquired Warner Bros. Games’ Playdemic Ltd, the mobile games studio behind the popular app game Golf Clash, for $1.4 billion in cash. The move is the latest in EA’s ongoing strategy for mobile game growth and drive to ‘deliver new experiences’ to its network …

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Flowhaven bolsters is US sales team with a suit of licensing expert new hires

The licensing relationship management platform, Flowhaven, has strengthened its US sales team with a raft of new leadership hires, including the appointment of Adam Christensen as the US sales director, and Chris Davlin and Rebecca Dennis as US sales managers. The new additions to the growing Flowhaven team will report …

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Toy maker TOMY bolsters licensed portfolio with Sing 2 and Plants vs Zombies ranges

Last month witnessed the international toy maker, TOMY bolster its licensing portfolio with new toy, plush, and play-sets plans for both Illumination’s upcoming animated motion picture, Sing 2, and the popular Electronic Arts mobile game, Plants vs Zombies. Scheduled for launch on December 22, 2021, TOMY’s Sing 2 toy line …

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What does EA’s Star Wars pivot mean for licensing?

Yesterday, top games publisher EA announced that they’re single-player action/adventure Star Wars game was to undergo a significant shift to multiplayer open-world, axing the developer along with it. We explore how the homogenisation of video games could affect licensing opportunities.

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