Tag Archives: electronic arts

Toy maker TOMY bolsters licensed portfolio with Sing 2 and Plants vs Zombies ranges

Last month witnessed the international toy maker, TOMY bolster its licensing portfolio with new toy, plush, and play-sets plans for both Illumination’s upcoming animated motion picture, Sing 2, and the popular Electronic Arts mobile game, Plants vs Zombies. Scheduled for launch on December 22, 2021, TOMY’s Sing 2 toy line …

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What does EA’s Star Wars pivot mean for licensing?

Yesterday, top games publisher EA announced that they’re single-player action/adventure Star Wars game was to undergo a significant shift to multiplayer open-world, axing the developer along with it. We explore how the homogenisation of video games could affect licensing opportunities.

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