Elmo, Cookie Monster join the Tonies line-up as Sesame Street partners with kids’ audio platform

Elmo, Cookie Monster, and Addy Caddaby, a popular trio from the iconic preschool series, Sesame Street, will be making their way onto the children’s audio storytelling platform, Tonies thanks to a new partnership spanning the US, UK, Germany and more.

Tonies is a screen-free audio entertainment system developed for young children, combining a soft, shockproof speaker cube that plays the audio content stores on a library of Tonies figurines when placed on top of the device. Since launch, Tonies has built up a solid library of audio content through licensing partnerships with some of the biggest names in the preschool space.

Joining the line-up, the Elmo Tonie is dedicated to all things music, teaching kids about different instruments, how to stretch their imaginations, and using music to exercise and to wind down, while the Cookie Monster Tonie is all about healthy habits, from eating and cooking, to exercise and mindfulness.

“Sesame Workshop’s mission is to help kids grow smarter, stronger and kinder, and what better way to do that than by providing them with the tools to discover new worlds all on their own,” said Gabriela Arenas, VP, global licensing, Sesame Workshop.

“With more songs to be sung and more wonders to be explored, tonies takes kids on an audio adventure with their favorite Sesame Street friends.”

Christoph Frehsee, Tonies USA president, added: “Working with Sesame Workshop, the nonprofit educational organization behind Sesame Street, is an absolute dream come true for all of us at Tonies. There isn’t a single person in the world that hasn’t been enchanted by the friendly residents of Sesame Street. We are ecstatic to bring the voices and sounds of this iconic brand to life through the Toniebox.”

Sesame Street’s Big Bird, Cookie Monster and Elmo partner with watchmaker Bamford London

Bulldog Licensing has inked a new deal with the luxury watch manufacturer, Bamford London, to create three limited edition pieces based on the popular Sesame Street characters, Big Bird, Elmo, and Cookie Monster.

Making up part of the Bamford London range, the company will sell just 20 pieces of the Big Bird design and 50 pieces each of the Elmo and Cookie Monster designs. The Bamford London dual time GMT features Big Bird, The Bamford London Mayfair Date shows Cookie Monster and the Bamford London Mayfair Sport features Elmo.

On the face of the Bamford London dual time GMT, Big Bird moves his feathered arms around the dial as the hour and minute hands. Many of the hour markers have been replaced by feathers, while the features of the original version of the watch all remain.

Cookie Monster’s arms as the hour and minute hand on the Bamford x Sesame Street Cookie Monster Mayfair Date, move around the dial pointing to cookies (some already nibbled) as the hour markers. Following the success of the first Mayfair, the new version features the Swiss Ronda 715 Date Quartz Movement. 

Finally, Elmo’s design will see the character surrounded by musical notes in place of hour markers on the Bamford x Sesame Street Elmo Mayfair Sport. The Sesame Street logo features on the dial and a white ring has been added to match the white minute markers. The watch features a Miyota Quartz Calibre 2035 movement and 10ATM water resistance. 

George Bamford, founder of Bamford London, said: “Who doesn’t love Sesame Street? The brand has reached far and wide, and we are so happy to partner with Sesame Street and have these iconic characters on the dial of our watches. There is nostalgia and a splash of colour which can brighten up your day when you look down at your wrist.”

Rob Corney, MD of Bulldog Licensing, added: “We’re delighted to be working with Bamford London on this amazing collection of watches. Their reputation for great design and a high-quality product is a perfect fit with one of the world’s favourite entertainment brands.”