The collection features some of the emoji brand's best known digital icons across a line of denim and athleisure styles that include hoodies, tees, jeans, skirts and tracksuits.
The partnership will see the emoji company provide its emoji brand assets used throughout the next season which will be airing in early 2019.
CPLG will extend the Emoji brand lifestyle programme into France and Greece, targeting kids, teens and adults with a cross-category range, including apparel, gifting, stationery, homewares and promotions.
The evening was held in the Leonada by the Yarra in Melbourne where a gala was put on to celebrate the success stories of the past 12 months.
The new deal means that Emoji now boasts 33 active licensees here in the UK - all of which have been secured by Bravado, the UK and Nordic agent for the brand.
Licensing.biz has called upon the industry to nominate the people whose contributions to the licensing community deserve celebrating in a special supplement championing the efforts of the Most Influential People in Licensing ahead of this year’s Brand Licensing Europe.
Hearted-eyes, the naughty tongue and the cool face with sunglasses will each star in their own selection of Pond’s creams, a brand that has been around since 1846.
In a deal brokered by the licensing agent, Emoji is providing ITV with access to a catalogue of 14,000 protected icons with copyright assurances for use in the TV show’s text messaging communications.
Kids and adults will now be able to collect the most popular Emoji plushes, including a selection of the best-love yellow-faced icons as well as the ever-popular Poo.
New deals for the growing IP span the likes of apparel, backpacks, accessories, back to school products, junior cosmetics, sleepwear, party goods and more.
The brand is now represented globally by over 500 licensees while the company owns more than 800 trademarks and continues to build more than 10,000 icons.
The new edition of Freskas x emoji will surprise teenagers in Mexico with a bag of 35 gems that will include a woven bracelet in eight different designs, as well as five different designs of collectable stickers.
The iconic brand have teamed up with the market leader Scribe for a partnership on notebooks for Mexico, Central América and Colombia.
Having signed more than 240 partnerships in 2017, Emoji founder Marco Huesges is one busy fella. Licensing.biz caught five minutes with the CEO to discuss the latest developments for the Emoji brand.
Products are available at retail in stores such as Liverpool, Sears, Grupo Control amongst others.
The emoji company is the owner and licensor of the registered emoji trademark and more than 7,000 icons, patterns and stickers that are central to communication today.
The complete range will launch in April next year and will build on emoji’s already popular and extensive consumer product portfolio in the UK and the international market.
“The official emoji brand offers unlimited opportunity and potential across many categories way beyond the standard licensing categories and distribution channels.”
Intu will now be tracking data to measure the success of the pilot activity across Merry Hill, Lakeside and Braehead before making the decision on whether to roll out the experience across all 14 of its shopping centres.
If you're looking for some news that doesn't contain the word 'Trump' or 'Brexit' then Licensing.biz has got you covered (mostly)! Here are the top 10 news stories from this week.