The first concept will launch across China from January 25th this year, less than two weeks ahead of the Chinese New Year.
He will promote the board game adaptation of the ITV quiz show Tenable.
The collection sits alongside Kent & Curwen’s main collection and consists of wardrobe essentials inspired by the series. Classic three-piece tweed suits, signature collarless shirts, peg-leg wool trousers and flat caps all evoke the sartorial atmosphere of the era.
The move follows the already successful partnership enjoyed by the pair that saw the recent introduction of the MasterChef at Sea programme for adults, that now runs across a number of MSC Cruises trips across Europe, South America and the Gulf.
The new deals will see a Black Mirror Nosedive social board game and Loot Crate products as well as a Peaky Blinders 2019 wall calendar hit shelves for holiday gifting.
The Endemol Shine owned game developer, Good Catch is seeing some big successes with television IP video games, so where so many have stumbled, what are its secrets to success in this notoriously tricky sector?
Endemol Shine’s licensing outfit will seek opportunities with US brands for Miss Universe, Miss USA and Miss Teen USA, including on-air integrations, off-channel sponsorships and promotions, digital and consumer products.
The series continues to grow its licensing programme and has existing licensing partners in cookware, publishing, toy and experiential events.
The firm has promoted gaming division MD, Owain Walbyoff to new role overseeing all licensing operations.
The series will now feature across Disney’s linear channels and the DisneyNOW App.
Endemol Shine's new partnership will aim to build brand awareness in the local market through merchandise and promotional efforts.
He will be responsible for negotiating and securing partnerships across various consumer product categories, with a focus on publishing, e-commerce, branded content experiences, as well as live events for Endemol Shine series.