Endemol Shine Group

The multi-year deal – secured by Endemol Shine China – will see Block 12 explore licensing categories including toys, FMCG, apparel and publishing in the region.

Under the deal, fan favourite winners and contestants from the current and past seasons are slated to host events in cities across the country including New York, Los Angeles and Detroit.

The Island: Survival Challenge is available now on iOS and Android.

The group is to pursue off-air opportunities with scripted brands for the epic gangster drama.

The firm will produce exclusive giftware collections for the two brands.