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Tag Archives: Endemol Shine Group

Six new licensing deals takes Peaky Blinders into new categories for Q4 ‘retail boost’

Endemol Shine Group, alongside the brand owner and production company Caryn Mandabach Productions, has detailed a suite of six new licensees – spanning a new and varied product range –  inspired by the multi-award-winning hit series Peaky Blinders. It’s believed by the licensing unit that the new products across multiple …

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Simon’s Cat slinks into Lidl with new pet product range

The hit animated brand Simon’s Cat has partnered with the leading European retailer, Lidl, for a branded range of pet products, including scratchers and beds for cats. Owned by the global content creator, Endemol Shine Group, the Simon’s Cat brand boasts a fanbase of some 7 million Facebook fans, 2 …

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Peaky Blinders lands its first official beer with Thornbridge Brewery

Endemol Shine Group has turned to Thornbridge Brewery to develop the first official beer brand for its hit TV series, Peaky Blinders. Inspired by the hit series, and developed in partnership with the show’s creator, producer, and official brand owner Caryn Mandabach Productions, Thornbridge Brewery kicks off with the launch …

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Peaky Blinders makes play for grooming market with Murdock London

The Peaky Blinders has moved in on the grooming products market thanks to a new partnership with the UK barbers and grooming experts, Murdock London. Through an alliance forged between Endemol Shine Group, the Peaky Blinders brand owner Caryn Mandabach Productions, and the grooming specialists, Murdock London will develop a …

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Simon’s Cat eyes international growth with two new licensing agents

The popular animated series Simon’s Cat is on the path for international growth under the eye of Endemol Shine Group, who has just appointed two new licensing agents in order to grow global reach. The independent licensing agency, Plus Licens has been named the brand’s agent across the Nordics and …

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First Peaky Blinders VR drama game marks “future of entertainment”

The first ever Peaky Blinders virtual reality drama game is now in the works. The project is currently under development by Maze Theory, specialists in the VR business, and is scheduled for launch in 2020. It will aim to immerse players in the series ‘in ways never done before,’ essentially …

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How are the Peaky Blinders building a global empire through licensing?

Haircuts, mood lighting, family meetings and "sit down, Arthur..."; Peaky Blinders has become a cultural phenomenon that thanks to the support of Netflix, is on its way to taking over the world. In true Shelby style. Licensing.biz sits with Endemol Shine's Jane Smith to talk strategy in building this Shelby empire...

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