Gibsons are on board for puzzles while The Lagoon Group will be producing toys and games.
Following the formation of Enid Blyton Entertainment in January last year, the retail partnership is the brand’s biggest to date.
‘Her work has massive nostalgic appeal for adults, while kids are as entranced by the stories as they ever were – so there is huge brand awareness out there for licensees to tap into,’ says Bulldog’s Vicky Hill.
The Famous Five, The Secret Seven and The Naughtiest Girl brands to be presented at next week's show.
Voted best children's author of all time by parents and kids.