Tag Archives: entertainment one

Developed in partnership with Warner Bros and Entertainment One, the new lines will be unveiled to retailers at next week’s Spring Fair, held at Birmingham’s NEC.

With The BFG film release set for July, Hannah Mungo, head of UK licensing at Entertainment One, reveals her hopes to develop more licensing campaigns with retailers in the future.

The new deal will see Peppa Pig branded kids areas and activities on board 10 ships.

The product line-up will span action figures, play-sets, vehicles, plush, dress-up and role-play.

Ahead of the cinematic release of the big screen adaptation of Roald Dahl’s classic children’s book, eOne has secured a new raft of licensees in preparation for The BFG’s retail activity next summer.

Under the new deal Endemol Shine Brasil will be responsible for managing the property’s licensing, website and social media development in the country.

eONe has partnered with broadcaster Carousel and licensing manager Megalicense to launch the property to Russian and Ukrainian audiences.

Dubbed Rambo: New Blood, the TV series will see Sylvester Stallone involved as the executive producer.

Merchandise will be available in nationwide retail chains including Carrefour.

Firm is looking to sign partners across apparel and accessories, home and giftware, stationery, greetings and novelty toys.