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The new partners and deal renewals will enhance the consumer products program, further extending Peppa Pig’s retail presence in the UK.

We talk to eOne's head of global licensing about the success of Peppa, PJ Masks and what's around the corner for the entertainment studio.

The raft of five new partners will take the property’s UK portfolio to 34, adding new categories including diecast and roleplay toys from HTI, confectionery from Kinnerton and cakes from Greencore

‘Peppa Pig is enjoying tremendous ratings and retail success across Asia, so we’re incredibly excited to be bringing the brand to Japan,’ says eOne’s Andrew Carley.

Televisa has been confirmed as BTA broadcaster, while Bandai Mexico will introduce toys to the market.

Peppa Pig and PJ Masks will be the focus of a revamped consumer products roll out across the territory.

Pro & Pacific are also jumping on board to distribute Just Play’s line of toys throughout the country.

Over 250,000 counterfeit products have been seized and 50,000 enforcements made against digital infringements globally in first half of 2017.

The company is building on previous partnerships with Character Options and Jolly Roger, while Naturelly is coming on board with a new line of Magic Jelly pouches.

Peppa took home a trio of awards at the Russian event.