Tag Archives: entertainment one

The news follows the recent announcement that co-production between eOne and Alibaba Pictures has commenced on a new Peppa Pig theatrical release for audiences across China.

The Grand Opening Ceremony took place on October 23rd where representatives from Merlin and LCM Mall were joined by the lucky families given the chance to get a first look at the new Peppa Pig attraction.

The pre-school hit will appear in theatres in China for the first time this Chinese New Year, which happens to coincide with the 2019 Year of the Pig.

The appointment is the latest move in the studio’s continued efforts to expand the pre-school property’s footprint across Asia and prepares for a wider consumer product roll-out in the region.

The company has said that it expects overall sales in the division to have risen 50 per cent in the year to March 31.

The studio, along with its master licensee in Japan, Sega Toys, are gearing up for the launch of Peppa Pig product SKUs at an exclusive Peppa Pig Goes to London themed pop-up store this spring.

The licensing programme for China now boasts over 45 partners and is continuing to expand across apparel, publishing, digital and confectionery, as well as live events and immersive fan experiences.

The attraction will launch at Italy's leading theme park, Leolandia.

The announcement comes alongside the reveal of the first Peppa Pig theme park attraction at Heide Park Resort.

“The expanding list of broadcast partners now on board is testatment to the show’s universal appeal and soaring popularity around the world.”