Tag Archives: entertainment

Nerd is the word | From video gaming to toy collecting, the Insights Family explores the Kidult market

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences (and that’s just the news this week); the entertainment space is reaching wider …

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Hasbro and eOne’s new animated comedy series Ninja Express to launch on CBBC next month

Hasbro’s global entertainment studio, eOne, has launched a new kids’ animated series to the global stage, an ‘absurd 2D and 3D mix of animated comedy’ for six to 11 year old kids, titled Ninja Express. The series – c0-produced with Creative Conspiracy and Frogbox – follows the antics of a …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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MGA Entertainment signs global music deal with Sony Music’s Magic Star label

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in support of its global toy brand, LOL Surprise. Under the new deal, Magic Star will work with Sony Music Entertainment’s …

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US consumers spent $56.9 billion on gaming in 2020 according to NPD latest

US consumers spent a record $56.9 billion on gaming in 2020, a jump of 27 per cent from 2019, according to data from the NPD Group. December was a particularly big month for games, consumer spending across video game hardware, content and accessories reached a December record of $7.7 billion, 25 …

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ZAG Games and Toya launch first Miraculous game to Roblox platform

ZAG Games, the games division of the independent animation studio ZAG, has partnered with the Israel-based start-up Toya to create its first game for the Roblox platform for the popular franchise, Miraculous – Tales of Ladybug & Cat Noir. Scheduled for release this April, the new Miraculous Ladybug & Cat …

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Hasbro launches Peppa Pig audio stories across Amazon Prime, Apple Music, and Spotify

Hasbro has revealed its plans to release a series of new Peppa Pig audio stories across multiple digital streaming platforms around the world, including on Amazon Prime, Apple Music, and Spotify from today (Monday, November 23rd) onwards, with plans for more to come. Marking a new first for Peppa Pig, …

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WWE partners with My Custom Sport Chair to launch wrestling heroes line-up

WWE and chairs usually only collide when one is being smashed over the head of a muscle-clad monster, prancing about ringside in his leather underwear to the cheers of a blood-thirsty crowd. That was until the sport and entertainment franchise met My Custom Sports Chair, of course. The result? A …

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Toys and Consumer Products revenue lifts as WWE negotiates Coronavirus fall-out

The chairman and CEO of the sport and entertainment franchise, WWE, has championed the business’ creativity throughout a challenging environment, highlighted a strong performance for the brand in its third quarter financials. WWE has been among the hardest hit by the coronavirus pandemic that has rendered live events – the …

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