Tag Archives: environment

The Tusk Trust eyes environment-conscious consumer products move with Golden Goose

Posted on by

The Tusk Trust, a charity that, for 30 years, has helped initiate conservation work in Africa has appointed Golden Goose to develop new licensing opportunities across multiple retail categories.  

The environmental charity has a high profile thanks, in part, to its Royal Patron, HRH The Duke of Cambridge, and has previously seen licensing  success through a fruitful partnership with the specialist retailer, Mothercare.

Adam Bass, Golden Goose director, explained: “Because of  its work with endangered species such as elephants, lions, giraffes, wild dogs, turtles, and more, The Tusk Trust has fantastic eye-catching imagery that can be used on products as diverse as nursery apparel, plush, publishing and home decoration.”

Antonia Habdank-Toczyska, client and strategy director with Golden Goose, added: “With African prints and patterns being so on trend, Tusk is well set to deliver products that protect and connect to Africa’s rarest animals.” 

The Tusk Trust’s interest in developing its licensing programme couldn’t be better timed. According to The Grocer, 55 per cent of consumers have grown more concerned about the environment since the pandemic.

With successful conservation initiatives across more than 20 countries, increasing vital protection for over 10 million acres of land and more than 40 threatened species, and as a brand that has already shown proven success at retail, Tusk ‘presents a great opportunity for licensees and retailers to develop stand out, commercially successful product that is aligned with consumer trends,’ said Golden Goose.

Dan Bucknell, Tusk Trust executive director, said: “A lot of the planned activity celebrating our 30th anniversary has been deferred so we expect licensing activity to play a valuable role in helping us  reach our target audience with relevant products.”

IFL Science, One Tree Planted, and Sho Water unite for project to protect the ocean’s Orca

Posted on by

IFL Science, the platform devised to make science accessible to everyone through its humorous slant on the scientific world around us, has partnered with the One Tree Planted organisation and Sho Water on a special project to help protect the world’s disappearing population of Orca.

Together the trio have developed two special edition, sustainably made, life-long water bottles, each brandishing the One Tree Planted x IFL Science graphics for a special partnership to encourage the green circular economy. For every special edition bottle sold, three trees will be planted in the Pacific Northwest.

By planting trees in the area, the project aims to build up the health of the ecosystem surrounding the banks of the rivers where Chinook salmon spawn. By revitalising the habitat in which the salmon reproduce, Sho Water, One Tree Planted, and IFL Science aim to protect a primary food source for a dwindling number of Orcas.

With only 75 individuals left, the Southern Resident Orcas are at their lowest numbers in over 30 years. Trees improve soil health by stabilizing the bans, absorbing water, and building stability with their root structures. Ensuring soil is stable and has adequate nutrients is critical to restoring overall forest health. Tree planting projects are now underway to protect the primary food source of the Orca and reduce habitat contamination.

The IFL Science, One Tree Planted and Sho Water deal was brokered by the UK licensing agency Licensing Link Europe, with credited input from Tracey Richardson at Louis Kennedy.

Chris Taday, co-director of Licensing Link Europe, said: “This is a wonderful collaboration of partners that we are extremely excited to have played a role in bringing together. The project is a chance to witness the potential that licensing has to give something back to the environment, and we are proud to be promoting that message across all of the social media channels.”

For more information on the current crisis that the Southern Resident Orcas, check out the below video:

Studio 100 acquires worldwide distribution and licensing rights to eco-tainment IP SeaBelievers

Posted on by

Studio 100 has acquired the worldwide distribution rights, as well as the licensing and merchandising rights, for the CGI animated series, SeaBelievers, a series based on the SeaBelievers IP itself. Studio 100 will present the show at this year’s MIPCOM Rendezvous Cannes for the first time.

SeaBelievers is recognised as the first TV series to represent a whole genre of Eco-tainment, a genre whose creation is credited to Brien Arone, founder and SeaEO of SeaBelievers. It combines the benefit of edutainment for children with being informative about real-life issues affecting the world’s ocean, and encouraging kids to make a difference.

Its content is presented in a fun and entertaining way, with engaging musical adventures and original tunes to sing and dance along to. Each animated episode leads kids on an ECO-adventure in the sea or on shore, by following the positive SeaBelievers characters.

Each character features distinct seaweed hair, a seashell nose, sea-colored eyes and webbed hands and feet, while each episode sees them problem-solve and take action around key environmental issues. Each SeaBeliever carries a Magic Sand Dollar which ignites his or her unique super powers – fueled by their self-belief.

The CGI Animation is targeted at children aged four to seven, the first season of 52 x 11 minutes will be ready for delivery in 2021.

Brien Arone, SeaEO and Founder of SeaBelievers, said: “Last year at MIPJunior we were looking for distributors who share the same vision, enthusiasm and commitment to our new genre and who are willing to bring SeaBelievers to children around the globe – with passion and expertise.

“SeaBelievers is the first kids Eco-tainment show in the world that tells stories that will thematically matter and empower kids. It is so important to let kids know that they can change the world and that there are role models for that in real life, and in shows with authentic characters they really can relate to.

“We want kids to know that the SeaBelievers are at their side and will always believe in them. For that Studio 100 is the right partner for us, not only because they have the reputation, but their aspiration and personal commitment convinced us. Thus, to be able to implement the exploitation of the series and L&M with one dedicated team is the ideal partnership for us.”

Martin Krieger, CEO of Studio 100 Media / International, added: “SeaBelievers enthralled us right from the start. A series with such high-quality animation and detailed designs, combined with a strong message and the corresponding cosmos of values and real, informative educational content is exceptional – both from a content and licensing and merchandising perspective.

“We are very happy with the trust that has been placed on us not only because SeaBelievers comes from the heart and its important message about the environment, but also because it’s about the future of this planet for our children. The devotion and energy with which the SeaBelievers team works on this important cause continues to impress us – their commitment is outstanding.”

SeaBelievers has already been guests at the White House for Earth Day 2019 entertaining 36,000 children and they were the only children’s characters to perform at ‘The Super Bowl LIVE’ leading up to the February 2020 Super Bowl in the US. It has also been a proud and active member of “1% for the Planet” and the first children’s character line to be a member of this global organization that connects businesses, individuals, and nonprofits, empowering all to drive positive change.