Tag Archives: eone

BBC Studios names Andrew Carley director of global licensing to build Bluey momentum

BBC Studios has promoted licensing industry expert Andrew Carley to the newly created role of director of global licensing, as the firm looks to build on the momentum of the hit pre-school brand Bluey. In his new role, Carley will lead a five-year strategic growth plan for BBC Studios’ global …

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Online shopping and gaming surge helps Hasbro hit $1bn ecommerce revenue in 2020

Online shopping and the world’s lean into family gaming throughout the pandemic have helped global entertainment company, Hasbro maintain a steady ship on 2020’s waters as the firm hit $1bn in ecommerce revenue for the first time last year. Increased revenue across Hasbro Gaming and Hasbro entire gaming catalogue, including …

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Hasbro extends WildBrain CPLG partnership for eOne brands across Nordics and CEE

Hasbro Consumer Products has extended its partnership with WildBrain CPLG in a deal that will see the licensing agency represent eOne brands Peppa Pig, PJ Masks, and Ricky Zoom in the Nordics and Central and Eastern Europe. The popular pre-school brands will join WildBrain CPLG’s existing representation in these territories …

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Hasbro celebrates ten years of Peppa Pig in the US with new content, toys, and consumer products

Marking one whole decade since Peppa Pig first set trotters down on US soil, Hasbro has detailed a programme of 10th anniversary activity, including a year-long pipeline of new content, a new Hasbro toy line, and a roster of marketing activations, brand collaborations, and promotions. Marking ten years since the …

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PJ Masks embarks on Dubai Fitness Challenge to encourage local children to get active

PJ Masks is embarking on the month-long Dubai Fitness Challenge throughout November, helping to promote a healthier lifestyle to children, and encouraging them to be active for at least 30 minutes a day. The campaign, developed in partnership with Hasbro and eOne, will be delivered through exclusive workout videos released …

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Hasbro and eOne detail global broadcast partners for new My Little Pony: Pony Life series

Hasbro’s global entertainment studio, eOne has secured a strong line up of broadcast partners across most of the globe for the next latest chapter of the ever-popular My Little Pony brand. My Little Pony: Pony Life is a new series premiering in select territories this autumn, with a larger roll-out running …

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Hasbro, Chupa Chups, and Crunchyroll among latest to present on the Festival of Licensing Stage

Hasbro, eOne, Chupa Chups, and Crunchyroll are just some of the latest global brands to be confirmed to present on the Festival of Licensing Stage during the virtual event’s opening week this October 6th to 8th, marking the latest additions to the European leg powered by Brand Licensing Europe. Almost …

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eOne’s Ricky Zoom speeds onto Channel 5’s Milkshake this April

Ricky Zoom, the newest animated pre-school IP from Entertainment One, is preparing to speed onto Channel 5’s multi-platform pre-school block, Milkshake, where is will air daily from April 20th this year. To crank up excitement around the show’s terrestrial launch in the UK, Milkshake! is supporting with pre-promotional on-air exposure …

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Ricky Zoom lands second series for November 2020 as first products ready for launch

Following a successful debut at the end of 2019, Entertainment One’s international animated hit, Ricky Zoom has landed a second series, slated to air as soon as November this year. Ricky Zoom raced to success and achieved ‘outstanding ratings’ in multiple markets and across several platforms. It is currently a …

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Entertainment One partners with VisitEngland for Peppa Pig promotional campaign

Entertainment One has secured a new partnership with the national tourism agency, VisitEngland, that will see Peppa Pig become part of a promotional campaign encouraging families to holiday in England. Launching this week, the campaign drives visitors to a specially created Peppa Pig online hub on VisitEngland’s website. The microsite …

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