Tag Archives: ESports

Full throttle for Formula One as its kids’ fan engagement outpaces football, says The Insights Family

More children are tuning in to the Formula One brand than ever before, with numbers rising by 2.85 million in key European markets alone, and outpacing the growth rate of fans flocking to football, new research from The Insights Family has revealed. The global motorsport brand has witnessed a 17 …

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MDR Brand Management launches esports and interactive entertainment division, NIVO

London’s MDR Brand Management has launched a new global esports and interactive entertainment arm under the banner NIVO Management. The standalone business will focus on player representation, as well as offer consultation to brands looking to move into the esports space. It will be headed up by Tom Murray, an …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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SPREE Interactive moves to be ‘at the forefront of VR attractions industry’ through licensing

SPREE Interactive, a specialist in commercial VR attractions has signed its first, exclusive licensing partnership with VR Nerds to distribute the world’s first all-in-one mobile VR eSports experience for Tower Tag. Tower Tag is currently the largest VR eSport game in the world, with over one million plays to date. …

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British headwear firm Tokyo Time signs collaboration deal with Misfits Gaming

Misfits Gaming Group has signed a multi-year deal with the British premium headwear brand, Tokyo Time, to become the official headwear provider of Misfits Gaming. Under the partnership, Tokyo Time will produce licensed Misfits Gaming headwear, as well as collaborate on co-branded items. A creator of Japanese-inspired headwear, Tokyo Time …

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IMG named exclusive global licensing agent for video gaming’s smash hit Rocket League

IMG has been appointed as the exclusive global licensing representative for the popular Rocket League video game franchise. The move was made by the franchise owner, Psyonix in a partnership announced this week. Billed as a ‘high-powered hybrid of arcade-style soccer and vehicular mayhem’, with easy-to-understand controls and ‘fluid, physics-driven …

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Vexed Gaming partners with Cavea.io to “supercharge brand campaigns”

Vexed Gaming has signed a deal to utilise the Cavea.io platform to supercharge its content and data analytics, ensuring what it calls ‘maximum value and transparency’ for its brand and commercial partners. The Manchester-based esports team will now use Cavea’s tools to manage, collect, track and value its content and …

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Esports’ Vexed Gaming partners with The Koyo Store for new collectables range

Vexed Gaming has teamed up with the entertainment merchandise specialist, The Koyo Store, to offer its fan base and supporters a unique range of branded collectables. In addition to traditional merchandise items, such as key rings and pin badges, the partnership will see the Manchester-based esports team offer a range …

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Cooldown Ventures launches CineLeague to bring esports to the world’s cinema venues

Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres. The initiative comes from the UK-based Cooldown Ventures who look to unlock the potential that cinema venues have beyond traditional studio content, by presenting esports content in …

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Kappa arrives on the esports scene in style with limited edition Vexed Gaming collection

The sportswear specialist Kappa has well and truly arrived on the esports scene, and is celebrating with the launch of a one-off, limited edition casual wear collection for fans of the UK-based team, Vexed Gaming. Two new shirt designs – one for men and one for women – are now …

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