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Tag Archives: ESports

Owned: An Intro to Esports

Esports is the fastest growing sector of the licensing industry and to those who are clueless to the new medium: it's time to start paying attention. Here, we give you the rundown of the biggest titles in the space.

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Nerf This!: Blizzard talks Overwatch’s unstoppable esports licensing programme

Having first launched in May 2016, in less than two years Blizzard's competitive hero shooter has gone on to become one the biggest hitters in the Esports space. We caught up with Daniel Siegel, head of Esports licensing at Activision Blizzard to learn about the brand's aggressive expansion into licensing.

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