Tag Archives: Etta Loves

Etta Loves partners with Keith Haring Foundation on new baby collection

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The baby and mother specialist, Etta Loves has teamed with the Keith Haring Foundation to create a new range of sensory baby products that makes use of the artist’s much-loved designs and embodying Haring’s own sentiments that ‘art is for everyone.’

The new range brings the art of Haring to a new generation, combining the iconic prints with the science that is at the heart of the Etta Loves product range. A popular artists and activist, Haring was part of the New York art scene during the 1980s. Since then, his classic colourful figures have become an iconic symbol in popular culture.

The new Etta Loves x Keith Haring collection of baby essentials combines his art with the expertise that Etta Loves’ resident NHS orthoptist – an expert in children’s vision who consults with the design team – to bring a range that supports babies’ visual and cognitive development.

The science of Etta Loves aims to ensure that babies are stimulated and mesmerised, giving parents moments of calm throughout the day.

The collection comprises two designs: Baby and Brazil. Baby features Haring’s iconic crawling babies in high contrast black and white. Etta Loves has scaled the design to support babies’ visual and cognitive developments from birth to around four months. Meanwhile, Brazil is a brightly coloured version of Haring’s 1989 artwork of the same name, recoloured and scaled to support babies from five months to around one year old.

The collection includes Etta Loves favourites including its reversible playmat, the best-selling sensory strip, extra large muslins, comforters, a teether, and two new products.

The Haring Foundation, said: “The Haring Studio is excited to partner with innovative brand Etta Loves, bringing Haring’s core message of Art is for everybody to a new generation. Haring’s Iconic and bold artwork, with minimal use of lines make the perfect patterns for these sensory designs.” 

Jen Fuller, founder of Etta Loves, added: “Keith Haring famously said that “Art is for everyone” so to be able to introduce the radiant joy of his work to a new generation is an honour.

“This unique range truly does collide art with science in the most magical of ways, to support babies with their development whilst giving parents some well needed and very stylish calm in the everyday.”

Sensory baby lifestyle brand Etta Loves launches new Peanuts collection

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The entertainment, sport and brand licensing agency, WildBrain CPLG has secured a new partnership with the sensory baby lifestyle brand, Etta Loves, for a new collection of products inspired by the iconic Peanuts brand.

The deal has been brokered by WildBrain CPLG on behalf of Peanuts Worldwide and will see the launch of a new, unique, science-based collection to the UK from today (July 9th). The range includes a reversible playmat, comforter, teether and muslins, along with Etta Love’s latest addition, the Sensory Strip.

Tara Botwick, senior director, territory management EMEA at Peanuts Worldwide, said: “Building the Peanuts infant consumer products programme has been key to our strategy over the last few years and this new collaboration with Etta Loves offers an innovative new avenue in this sector.

“By combining beautiful patterns which encourage early sensory development, with high-quality and versatile products, we’re confident this new range will be hugely popular with parents and their little ones across the UK.”

Using the knowledge of what a baby can and can’t see during their first year, Etta Loves designs precise sensory prints, in partnership with a Consultant Orthoptist, to support eye and brain development.

This new Peanuts collection will introduce two brand new prints to the portfolio: ‘Hide & Seek’ features the Peanuts gang hidden amongst a black and white chequerboard design, supporting visual development from birth to four months; and ‘Love & Hugs’ is a colourful XO design with the much-loved Peanuts characters Snoopy, Woodstock and Charlie Brown, supporting babies from five months onwards.

The Etta Loves x Peanuts collection is available in the UK at www.ettaloves.com and selected retailers.