Tag Archives: experiential licensing

LEGO launches its first experiential pop-up retail and activity tour of the UK

The LEGO Group is hitting the road with the launch of its first experiential pop-up tour of the UK this summer, hitting major cities including Southampton, Liverpool, Edinburgh, and Bristol. Called the LEGO Pop & Play Tour, the out of store experiential activation with set up ‘shop’ within major shopping …

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TikTok launches real life experience with Westfield shopping centre pop up

TikTok stars and influencers are offering coaching sessions on how to create social media content as the UK’s first TikTok pop-up venue opens its doors to fans as Westfield shopping centre in West London. The venue allows fans to interact with social media stars who have found success via the …

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Rocket Licensing | “There’s real opportunity to make retail an experience and destination again”

For those of the industry who tuned into the special licensing panel discussion at this year’s London Book Fair, albeit in its digital format, you’d have caught Rocket Licensing’s join managing director, Rob Wijeratna waxing lyrical on the virtues of Eric Carle’s The Very Hungry Caterpillar, a phenomenon of the …

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