Tag Archives: experiential

Falcon’s Beyond to showcase revolutionary LBE technologies at 2022 Licensing Expo

Entertainment company Falcon’s Beyond Global, LLC will showcase multiple proprietary technologies at the 2022 Licensing Expo, which takes place May 24–26, 2022 in Las Vegas. Three Falcon’s Licensing products, developed inside Falcon’s X-Lab at its Orlando headquarters, will be exhibited: SpectraVerse™ attraction systems harness breakthrough projection, optics, and positional tracking custom engineered …

Read More »

Acamar Films partners with ZSL London for Bing family activities this autumn

Acamar Films’ flagship preschool property, Bing is heading to ZSL London Zoo this autumn to bring a host of family activities to visitors and fans. The new partnership is the latest expansion of Bing’s live events and experiential licensing portfolio. Under the new partnership, ZSL London Zoo will host a …

Read More »

Interactive murder mystery brand Hunt A Killer signs global publishing deal with Scholastic

The interactive sci-fi, horror murder mystery entertainment company, Hunt A Killer has forged a new global partnership with Scholastic for launch of a series of novels, ebooks, and audio books, featuring all the characteristic clues of the Hunt A Killer games. The first title to hit shelves through the global …

Read More »

Condé Nast to open first immersive beauty specialist Allure Store in New York City

Condé Nast has detailed the upcoming launch of its first Allure Store to New York City’s Lafayette Street, billing the concept store as an immersive shopping experience that will feature a curated selection of the world’s best beauty products, led by Allure’s own trusted editorial voice. The Allure Store will …

Read More »

Generation Media explores how brands are innovating in the experiential marketing space of today

With festivals and national sporting events cancelled at the hands of the coronavirus pandemic, there’s been a need to innovate new forms of experiential marketing. Generation Media’s director of entertainment, Greta Bisetto Donelan explores how the likes of TikTok and other social platforms have been put to use by the …

Read More »