Marcolin and Timberland extend their licensing agreement until 2026

Eyewear company Marcolin and TBL Licensing have announced that they have extended their licensing agreement for the design, production and worldwide distribution of Timberland optical frames and sunglasses.

The partnership, originally signed in 2003, has now been early renewed for a further five years until December 2026, consolidating the strong relationship between the two companies.

Timberland is a world leader in the design and marketing of premium quality footwear, clothing and accessories for those who love outdoor life. From design to production, Timberland tackles environmental challenges to minimise impact on the planet, while also delivering on style and performance.

Marcolin embraces the values of the brand, creating eyewear collections that respect its heritage. The range includes responsible styles made by using bio-based materials for a reduced environmental impact. Most of the sunglasses and optical frames contain at least 35% to a maximum of 80% bio-based content and have earned the coveted Earthkeepers designation. Earthkeepers started as a collection in 2007, and has evolved into an overarching philosophy that serves as a pathfinder for the Timberland brand, from its commitment to protect and restore the outdoors, to improve social conditions globally, and find ways to make products more responsibly.

As a signal of their long-lasting partnership, Marcolin and Timberland are also teaming up with the web platform Treedom for the planting of trees and forests worldwide. Within this global initiative, Marcolin has committed to plant over 10,000 trees by 2023, in alignment with Timberland’s longstanding tree planting efforts, with 12,000+ planted to date, and counting.

Marcolin and Timberland extend their licensing agreement until 2026

Eyewear company Marcolin and TBL Licensing have announced that they have extended their licensing agreement for the design, production and worldwide distribution of Timberland optical frames and sunglasses.

The partnership, originally signed in 2003, has now been early renewed for a further five years until December 2026, consolidating the strong relationship between the two companies.

Timberland is a world leader in the design and marketing of premium quality footwear, clothing and accessories for those who love outdoor life. From design to production, Timberland tackles environmental challenges to minimise impact on the planet, while also delivering on style and performance.

Marcolin embraces the values of the brand, creating eyewear collections that respect its heritage. The range includes responsible styles made by using bio-based materials for a reduced environmental impact. Most of the sunglasses and optical frames contain at least 35% to a maximum of 80% bio-based content and have earned the coveted Earthkeepers designation. Earthkeepers started as a collection in 2007, and has evolved into an overarching philosophy that serves as a pathfinder for the Timberland brand, from its commitment to protect and restore the outdoors, to improve social conditions globally, and find ways to make products more responsibly.

As a signal of their long-lasting partnership, Marcolin and Timberland are also teaming up with the web platform Treedom for the planting of trees and forests worldwide. Within this global initiative, Marcolin has committed to plant over 10,000 trees by 2023, in alignment with Timberland’s longstanding tree planting efforts, with 12,000+ planted to date, and counting.

ViacomCBS teams with Asda Opticians for film and TV-branded eyewear

ViacomCBS Consumer Products UK has announced a new partnership with Asda Opticians and optical wholesaler Alexander Parker Ltd to launch branded optical ranges for spectacle wearers of all ages. The new collections will include branded glasses showcasing some of ViacomCBS’s most iconic properties including PAW Patrol (produced by Spin Master Entertainment), SpongeBob SquarePants and Paramount movie classics such as Grease and Baywatch.

This first-time partnership with Asda Opticians comprises of two ranges of colourful eyewear for kids and adults which are rolling out across more than 130 Asda stores across the UK. The “Kids”collection, featuring Nickelodeon properties such as children’s favourites PAW Patrol, launched this autumn with SpongeBob SquarePants launching on 30 January 2022. The “In the Movies” adult range also launched this autumn and spotlighted some of Paramount Pictures’ classic movies including Grease, Footloose, Top Gun and Baywatch.

The “In the Movies” collection is priced at £80 for one pair, even if lenses need to be varifocal or if consumers need to have thinned lenses. This range also includes sun tints for adults; a second pair includes buy2 save £40 pricing. The “Kids” collection is free with an NHS voucher*, and any of the kids’ frames can be used for prescription sunglasses for just £15.

*NHS vouchers for glasses will only be issued following an eye test if a prescription is required. For more information, visit www.opticians.asda.com.