The pop culture specialist and action figures aficionado, Boss Fight Studio has struck up a new partnership with King Features Syndicate to create and launch a range of action figures and collectables based on Popeye the Sailor comics and cartoons. The deal was brokered by FanGirl Consulting and Brand Management …
Read More »“There’s opportunity in the chaos” – FanGirl Consulting’s Anita Castellar talks pop culture licensing
While the world’s lockdown over the past few months will go down in history as a period of inertia for businesses worldwide, the pop culture merchandising space could be about to experience a further boom, as the industry ‘begins to spy opportunities within the chaos,’ to maximise on a newly …
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