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Tag Archives: FAO Schwarz

Vicki Marler-Hausen to spearhead marketing plans for FAO Schwarz and Discovery in new Redlands Distribution role

Redlands Distribution has hired Vicki Marler-Hausen of Elmer Marketing to spearhead the marketing and PR for the company’s portfolio of internationally recognised brands, including FAO Schwarz and Discovery. Marler-Hausen will take on the role of marketing consultant in the UK and will liaise closely with Redlands’ CEO Mark Handley and …

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FAO Schwarz is building out a worldwide licensing programme with Global Icons

The iconic trans-Atlantic toy retailer, FAO Schwarz is growing its global licensing activity thanks to a new agreement with Global Icons that will look to build brand licensing collaborations across experiential, fashion, food and drink, and infant markets. FAO Schwarz is the world-renowned 150 year old toy store that recently …

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Doors open at FAO Schwarz’s first European location in London’s Selfridges

FAO Schwarz – the oldest US toy retailer – has finally opened the doors of its new 22,000 square foot location in London, housing itself within the capital city’s flagship Selfridges. A 157-year-old New York toy shop, FAO Schwarz once upon a time occupied the General Motors Building on Fifth …

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Discovery launches new STEM shop at FAO Schwarz flagship in New York

Launched just in time for the holiday season, the Discovery #Mindblown Shop will feature a line of gender-neutral, STEM-based edutainment toys created with Merchsource. It will also be stocked with favourites from the Discovery kids toy line.

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