Popeye teams up with mey for sustainable menswear capsule collection

mey, a leading European brand of high-quality bodywear for women and men, has announced its newest capsule collection, featuring King Features’ iconic character, Popeye. The menswear collection, which recently launched online, in mey stores and at selected retail partners, includes a range of daywear and nightwear that incorporates Popeye’s trademark nautical style.

Inspired by the spinach-eating sailorman, the collection includes 12 different styles of t-shirts, nightwear, swimsuits and underwear featuring Popeye-themed designs and colours. The collection is made of sustainable organic cotton with a comfortable elastane component while the styles, except the swimsuit, are also Global Organic Textile Standard (GOTS)-certified and have the Grüner Knopf state-regulated textile label.

“A fashion icon, Popeye is also known around the world for his nautical style, ocean conservation advocacy and alignment with eco-friendly partners,” says Carla Silva, VP/GM, global head of licensing, King Features. “We are thrilled to collaborate with mey on this new collection that captures his whimsical personality and provides fans with high-quality apparel that is sustainably sourced.”

The mey x Popeye capsule collection is currently available in approximately 450 stores across Germany, Austria, Switzerland and Benelux and online at www.mey.com. The collection ranges from €29.95- 79.95.

 

Miffy partners with BYBORRE for knitwear and accessories collection

Miffy – the iconic bunny character created by graphic artist Dick Bruna – is launching  a new limited-edition, responsibly sourced men’s knitwear and accessories range.

The collection has been created by BYBORRE, a Dutch textile innovation company committed to democratizing the textile industry by offering transparency, reliability and freedom in textile creation.

To achieve this, BYBORRE uses its award-winning software platform Create™ to allow the design, sampling and production of textiles all in one place in the company’s Amsterdam-based knitlab, or via its transparent ecosystem of suppliers. This approach means less waste and more design freedom for the company and the creators with which it collaborates.

Dick Bruna’s illustrative style – recognised worldwide – captures the essence of a character or story with just a few lines and a small range of colours.

BYBORRE has mirrored this style, producing a capsule collection of refined menswear where the simple designs play with the scale of Bruna’s artwork; some garments feature large-scale linework, others feature smaller repeat patterns, some just feature subtle imprints of Miffy’s iconic silhouette. The palette of colours, like Bruna’s, is limited.

The collection spans men’s staples such as a suit jacket, trousers and button tee, as well as key pieces that have featured in previous BYBORRE limited edition ranges but have evolved here – including an open-back vest, layer shirt and an A-type jacket.

The range also includes lifestyle accessories comprising a versatile everyday bag, a large woven blanket, a FIDLOCK equipped Keycord and a classic 5-Panel cap.

Marja Kerkhof, MD of Mercis, which manages the Miffy brand, says: “The new BYBORRE collection is an important step in the evolution of our global collections for the Miffy brand. Not only is the range responsibly produced – something we want more of our licensees to consider – but it also showcases Miffy’s design kudos and unisex appeal, together with the creative flexibility Dick Bruna’s work offers.”

Borre Akkersdijk, CCO of BYBORRE, adds: “It has been a privilege to pay homage to Dick Bruna’s art in our 10th Limited Edition. We hope it will inspire creators worldwide ‘to be part of something bigger’ by creating consciously bespoke textiles that don’t impact the planet.”

The Miffy BYBORRE limited edition range is now available from Selfridges in the UK and www.byborre.com

VeryNeko creates magic with Fantastic Beasts collection

VeryNeko, “the home of all things cute and retro”,  has launched an exclusive clothing collection based on The Wizarding World. The range launches in line with the latest instalment of the Fantastic Beasts franchise, which landed in cinemas at the beginning of April, and joins a host of other Wizarding-world items on the VeryNeko website.

The new range includes a range of oversized tees, a hoodie and a sweatshirt, and four reversible bucket hats that feature the colours and crests of the Hogwarts houses.

The clothing pieces have been inspired by the origins of the Wizarding World, embossed with books such as ‘Jinxes for the Jixed’, ‘Sonnet of a Sorcerer’ and ‘Extreme Incantations’. The hoodie features the crest of the ‘International Confederation of Wizards’ on its chest, whilst the Dumbledore crest is also recognisable on items in the collection.

The collection is available exclusively on VeryNeko with prices starting at £7.99.

BlackMilk Clothing to release Care Bears range

BlackMilk Clothing’s latest collaboration is a celebration of childhood nostalgia that is sure to get customers right in the feels.

Fans will be able to revisit their childhood memories with dresses, overalls, tops, active wear and accessories featuring their favourite Care Bears, including Care-A-Lot Bear, a brand-new bear designed especially for Care Bears’ 40th anniversary.

Stand-out styles in the 36-piece collection include faux fur ‘teddy’ jackets with bear-ear hoods in the colours and motifs of five favourite Care Bears: Cheer Bear, Funshine Bear, Good Luck Bear, Tenderheart Bear and Bedtime Bear.

Care Bears x BlackMilk will be available for purchase at 7am (AEST) 22 March. The collection lookbook can now be viewed on the BlackMilk website.

 

 

Starter teams with Pull&Bear for women’s SS22 capsule

Iconix Europe’s sportswear brand Starter has teamed up once again with Inditex’s youth fashion label, Pull&Bear, to launch a second collection, for spring/summer 2022. 

The new womenswear collection has been created with the aim of combining streetwear with athleisure sportswear for a younger fashion-forward demographic. The colour story is comprised of a mix of Americana-inspired colours such as red, white and blue, offset against neutral beige.

Pieces include an oversized jersey hoodie with shorts co-ord, which incorporates both pile embroidered and printed logos, giving a nod to the initial collection. The collection also offers a variety of printed t-shirts, all of which include printed logos.

To complete the look, Pull&Bear has also developed a selection of varsity-look embroidered logo socks.

This collection is available now in the European/UK markets, both online at pullandbear.com and in a selected group of stores.

Starter marks its 50th anniversary with Pull&Bear collab