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Tag Archives: fashion

Record visitor numbers for BLE’s big move to London ExCeL

Brand Licensing Europe 2019 has achieved record visitor numbers with a rise of three per cent to 8,062 visitors and an increase from 264 to 268 exhibiting companies at the show’s new London ExCeL home. As the dust settles on another successful BLE, the organisers are already turning their attention …

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Underwear specialist MeUndies lands Rick and Morty collaboration

The hit Adult Swim animated series, Rick and Morty is making is emerging from the multi-verse and into the underwear aisles, thanks to a new partnership with the men and women’s underwear specialist, MeUndies. Under its new deal with Cartoon Network, MeUndies will launch a range of socks, lounge pants, …

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BLE 2019: BlackMilk and Sanrio launch Hello Tokyo clothing collection

BlackMilk Clothing has launched a new clothing range in collaboration with Sanrio, tapping into the company’s cast of characters including Hello Kitty, Cinnamoroll, and Gudetama. The Sanrio x BlackMilk collection, dubbed Hello Tokyo, utilises the fashion specialist’s bold prints, distinctive styles and stretch fabrics to bring its distinctive style to …

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Mattel strikes up flurry of high end fashion deals for Barbie’s 60th anniversary

Mattel has just signed an extensive raft of partnerships across the fashion and creative community, celebrating the 60th anniversary of its iconic fashion doll brand, Barbie. The roll call of deals is topped by Sergio Tacchini, the international label that has been dressing the top tennis players for over 50 …

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Sanrio launches fashion collab with designer Jimmy Paul

Sanrio has secured a collaboration with the Amsterdam-based fashion designer JimmyPaul for his SS20 collection, in partnership with lifestyle licensing company DIFUZED. The partnership was showcased during the On | Off show on Tuesday, September 17 as part of London Fashion Week. The collection is a celebration of Hello Kitty’s …

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Frida Kahlo paints its way across Europe with latest Kidult partnership

The Frida Kahlo brand is continuing to paint its way across Europe, this time thanks to a new partnership with the fashion jewellery specialist, Kidult and its collection of six new bracelet designs. Featuring engravings of some of Frida’s own musings in both Italian and English, Kidult’s decorative pendants are …

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Superdry looks to IMG to develop the fashion brand’s licensing line-up

The British fashion brand, Superdry, has turned to IMG to develop a strategic licensing programme aimed at extending the brand into select new product and lifestyle categories. By negotiating licensing partnerships, IMG will help Superdry broaden its portfolio of licensed products, which may include luggage and travel-related items, personal accessories, …

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Hasbro partners with Toms to up its Monopoly, Transformers and My Little Pony footwear game

Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …

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Coca-Cola renews partnership with clothing specialist Kith for Hawaii themed launch

Coca-Cola has renewed its partnership with the fashion and apparel specialist, Kith, to create a co-branded collection that will ‘channel a vintage inspiration through a modern lens.’ Over the last four years, Kith and Coke have developed collections inspired by the likes of Miami, Aspen, the Hamptons, and Malibu. In …

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