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Maison Longchamp sews up physical and digital fashion collab with Pokemon and Pokemon GO

French elegance and Japanese kawaii have found their worlds colliding thanks to a new partnership between The Pokemon Company International and the globally revered fashion brand, Longchamp, spanning both the physical world of apparel and accessories, and the digital world of Pokemon GO. From mid October this year, the Longchamp …

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Reebok and Universal Brand Development launch Minions: The Rise of Gru footwear collection

Reebok has partnered with Universal Brand Development, Illumination and the world renowned Minions franchise to grandly unveil its Minions: The Rise of Gru collection, a new footwear range celebrating the upcoming blockbuster release slated for July 2021. Available globally from Reebok.com and select retailers beginning October 1, the exclusive full-family …

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Sanrio partners with London kids clothing brand Cribstar for Mr Men Little Miss launch

Sanrio has partnered with the independent London-based children’s clothing brand, Cribstar to launch an exclusive, new capsule collection inspired by the globally popular Mr Men Little Miss brand. Combining the iconic cast of characters from Mr Men Little Miss with Cribstar’s motto of ‘making little ones stand out from the …

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IMG renews representation agreement for French cinema icon Brigitte Bardot

IMG has renewed its exclusive representation agreement with Family Trademark to continue its work developing fashion collaborations for the icon of French new wave cinema, Brigitte Bardot. The screen legend of ‘And God Created Woman,’ ‘The Contempt’ and other movies remains a style icon whose classic beauty and distinctive style …

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LEGO and Levi’s build new collection that turns fashion line into “a blank canvas for LEGO play”

The worlds of fashion and toys have discovered an innovative way to combine through a new partnership between The LEGO Group and Levi’s and the introduction of the customisable baseplate, that will turn your pair of jeans “into a new blank canvas for LEGO play.” Exclusive to the collection, the …

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Italian motorcycle brand MV Augusta revs up global licensing efforts with IMG

The Italian motorcycle brand, MV Augusta, has appointed IMG as its exclusive worldwide licensing representative in a move to expand its global presence through a new range of consumer products and partnerships. Its initial focus will be on apparel, motorcycle and fashion accessories, video games, and collectables. Through the new …

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Polish streetwear brand PLNY LALA marks 70 years of Peanuts with new collection

WildBrain CPLG is marking the 70th anniversary of the Peanuts brand through a new partnership with the Polish streetwear brand, PLNY LALA. Brokered on behalf of Peanuts Worldwide, the deal will see the launch of a range of sweatshirts, t-shirts, dresses, tops, and socks all inspired by Snoopy and the …

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UCLA launches new collection with Australian boutique Princess Polly

UCLA is taking a trip Down Under this month as a new fashion collaboration will see it launch its apparel collection with the popular Australian boutique, Princess Polly. It will also launch across the retailer’s online platform in the US, taking the collection across the hemispheres. Under the partnership, UCLA …

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Emoji scores major footwear, clothing, and accessories partnership with PUMA

The globally revered sports brand, PUMA, has struck up a new partnership with Emoji to launch a new line of footwear, apparel, and accessories all adorned with Emoji icons. The PUMA x Emoji collaboration has been developed to showcase the way in which we all communicate in the modern world. …

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UCLA debuts new collection with French retailer Don’t Call Me Jennyfer

With the yearlong festival celebrating its centenary year now in the rear view mirror, UCLA is looking to kick start its next 100 years with a touch of French class via a new partnership with the French retailer, Don’t Call Me Jennyfer. UCLA has launched its latest collection of women’s …

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