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Tag Archives: fashion

Coca-Cola renews partnership with clothing specialist Kith for Hawaii themed launch

Coca-Cola has renewed its partnership with the fashion and apparel specialist, Kith, to create a co-branded collection that will ‘channel a vintage inspiration through a modern lens.’ Over the last four years, Kith and Coke have developed collections inspired by the likes of Miami, Aspen, the Hamptons, and Malibu. In …

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Iconix Brand Group taps AHQ for London Fog handbags

Accessory Headquarters has been tasked with the design, manufacture and distribution of a collection of London Fog handbags under a new three-year licensing agreement brokered by Iconix Brand Group. AHQ has been selected as the handbag licensee for the US, the UK and the United Arab Emirates, with the first …

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Rovio Entertainment taps Italian designer Filippo Laterza for latest Angry Birds collection

Rovio Entertainment has feathered a new deal with the Italian stylist Filippo Laterza for the launch of a new collection inspired by its hit Angry Birds IP. The collection is themed around the new Angry Birds movie, hitting cinemas in the coming weeks. The deal was secured by Maurizio Distefano …

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Teletubbies land at ASOS with young adult t-shirt range from Poetic Brands

A new rang of Teletubbies t-shirts aimed at the young adult audience has landed at the global fashion destination ASOS, and it’s courtesy of the licensed clothing specialist, Poetic Brands. The range – designed for today’s 20-somethings – uses images of the Teletubbies line-up, Tinky Winky, Dipsy, Laa-Laa and Po, …

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Uniqlo brings Blizzard video game IP to clothing ranges on global scale

Uniqlo, a juggernaut on the licensed fashion scene, has detailed a new partnership with Blizzard Entertainment to bring its popular gaming franchises Overwatch, World of Warcraft, Hearthstone, Diablo III and StarCraft II to the apparel space. The newly released t-shirts are part of Uniqlo’s spring/summer 2019 collection. Across the range, …

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Hip-hop culture brand Mass Appeal is diversifying the pre-school sector

The US media and entertainment brand Mass Appeal is looking to play a role in diversifying the current pre-school space, turning its attention to developing toys, apparel and publishing, all with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made it its mission to ‘represent and …

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Hasbro brands Transformers, My Little Pony and Magic: The Gathering join Difuzed stable

The global play and entertainment company, Hasbro, has secured a long-term deal Difuzed to bring a raft of lifestyle products featuring its iconic brands to consumers across Europe. Difuzed is known for designing, producing and distributing apparel and accessories collections across more than 50 countries to various retail channels. This …

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Popeye launches into men’s grooming with Barbershop and Shave Company

King Features Syndicate has just detailed the launch of Popeye’s Barbershop & Shave Company, a new range of men’s grooming products featuring the iconic animated character himself. The new range spans hair pomade, beard oil, beard balm, beard wash, shave cream, post-shave lotion, and pre-shave oil, all sporting the look …

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Emoji lands fashion bag collab with Mexico’s Gorett

The Emoji Company has struck up a new partnership with the fashion label Gorett for a new collection of handbags inspired by the world of emojis. The collection – that includes vivid colours and avant-garde combinations, backpacks, crossed bodies and wallets – will be available across Mexico at Sears and …

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Iconix to bring ‘godfather of tattoo culture’ Ed Hardy to new generation

Iconix Brand Group is celebrating the legacy of the ‘godfather of modern tattoos,’ and international artist, Don ‘Ed’ Hardy through a new licensing partnership with Vanilla Star. The new partnership will re-introduce the Ed Hardy brand to the US and Canada. Ed Hardy is one of 30 consumer brands owned …

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