Tag Archives: fashion

Emoji lands US wide deal with Handcraft Manufacturing Corp

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Premium children’s undergarment brand Handcraft Manufacturing Corp. has given Emoji its signature treatment in a new collection launching this spring. The deal was brokered by Retail Monster, LLC, the emoji company’s North American licensing agent.

The collection features some of the Emoji brand’s most vibrant Emoji icons and designs, creating a range of boys and girls underwear that is youthful, fun and of course expressive, in the Emoji way.

The Handcraft x emoji brand line will debut this May at Walmart stores across the US before expanding into Target, Amazon and other retailers starting autumn 2020. The line will include underwear for kids aged two and upwards.

Marshall Mizrahi, VP of Handcraft, said: “We are certain that our ability to portray this brand is limitless. We look forward to a successful partnership as we work to amplify the longevity of the Emoji brand.”

“Handcraft is the leading children’s undergarment manufacturer, with best-in-class relationships across retail and licensing. We couldn’t think of a better partnership as we continue building this iconic brand at retail.” said Marco Hüsges, CEO and founder of the emoji company. “Because the brand is rooted in expression, we are sure that the product line will delight our youngest fans, who are already learning to engage and communicate daily through icons.”

Brands In doubles down on sustainability efforts: “Sustainability is here to stay”

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The licensed fashion apparel firm, Brands In, is focusing its efforts on sustainability for 2020 and beyond, aligning itself with a recent surge in both global industry and consumer awareness around the issue.

Since mid-2019 the London-based business has been consciously reviewing all aspects of its supply chain to address sustainability issues and take progressive steps forward. By early 2020, Brands In’s 24/7 apparel print operation had implemented several sustainable ‘ticked-that-box’ elements to its business.

It will continue to develop further initiatives throughout this year.

Firstly, garments are sourced locally in the UK and the business, which has more than 750,000 SKUs across its catalogue, has also achieved a stockless model for 2020 meaning it does not need to hold any blank stock on the factory floor and will only buy in the garments as required.

These are delivered to the business within 24 hours. All product is printed on demand, according to retailer ordering, or consumer online purchases and can be drop-shipped within 48 hours.

The on-shore sourcing, coupled with the drop-shipping means that Brands In has significantly reduced its carbon footprint in the last twelve months.

Meanwhile, in the first quarter of 2020 the company appointed a Sustainability Ambassador from within the business who is responsible for ensuring the efforts are maintained, looking at new ways of building upon achievements to date, as well as observing global trends and new methods of sustainability that can be incorporated into the business. 

Most recently, the company has ensured that associated license label materials will be sustainable from the second half of the year. Additionally, Brands In is currently in development of a number of capsule collections on organic cotton products.

Rick Lowe, managing director at Brands In, said: “We’ve always been conscious of doing our part for the environment, particularly because we operate in a factory environment. Over time it became an increasingly important discussion amongst the team, and we realised there were simple things we could do to make change, but other elements we could work on to make a difference in conversation with our suppliers and clients. 

“Sustainability is here to stay, and we will continue to invest in doing our part for positive change.”

Sony Pictures partners with Hunter to launch new Peter Rabbit footwear and accessories

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Sony Pictures Consumer Products has partnered with the popular lifestyle brand Hunter to bring its hit family franchise Peter Rabbit to a new line of children’s boots and accessories.

Launched in celebration of the upcoming release of Peter Rabbit 2, The Runaway – the animated sequel to the family film Peter Rabbit – the collection features Peter and hit favourite place, the vegetable patch, across footwear for women, and footwear and accessories for kids.

The eagerly anticipated sequel Peter Rabbit 2, The Runaway stars the voices of James Corden as Peter Rabbit, Margot Robbie as Flopsy and Daisy Ridley as Cotton-Tail alongside Rose Byrne as Beatrix Potter and Domhnall Gleeson as Mr McGregor. Set in the British countryside of Gloucester, the film follows Peter Rabbit’s adventures with friends including new character Bad Seed Barnabas.

The new collection explores the relationship between Peter Rabbit, Hunter and the inherent British vegetable patch, including the iconic Original Tall Wellington Boot for women, handcrafted from 28 parts and available in two colours, adorned with classic British vegetable motifs.

For kids, Peter Rabbit makes an appearance, with the playful character hiding among carrots, cabbages and pumpkins across the Kids First Classic Wellington Boot and the Kids Grab Handle Wellington Boot. The furry hero is the perfect companion for all adventures with the Kids Original Backpack and Original Keyring.

As a gardening staple, an eager eye can spot Hunter product within the film.

“Just like Hunter, Peter Rabbit 2 appeals to all generations. We are very excited for this collaboration and hope it will lead to many muddy adventures for the whole family,” said Alasdhair Willis, creative director at Hunter.

David Lynch’s Blue Velvet turns heads at Paris Fashion Week with Italy’s Off White collection

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The David Lynch American neo-noir mystery Blue Velvet has become the focus of a new licensed fashion line, created by the Italian luxury label, Off White. The collection – developed in collaboration with MGM Studios – was unveiled at Paris Fashion Week.

It includes stylish tees and slacks that feature imagery from 1986’s Blue Velvet, and has been styled to capture the essence of a cult classic film and is set to debut at retail this August 2020.

Blue Velvet is one of only a select few entertainment collaborations created by Off White, an Italian luxury label founded by Virgil Abloh, who also serves as the Men’s Artistic Director for Louis Vuitton.  The items featured as part of Paris Fashion Week included Autumn Winter 2020 runway collection looks adorned in varying blue shades and silver embellishments.

More specifically, the line featured a midnight blue, off-the shoulder gown with silver chainmail belt complemented by scalloped, blue velvet heels, a silver embellished blazer and cerulean blue, leather trousers, and a silver sequin, asymmetrical gown paired with midnight blue velvet scalloped heels to evoke the essence of silver screen glamour.

Directed by David Lynch, Blue Velvet is widely considered a cult classic. It stars Kyle MacLachlan, Isabella Rossellini, Dennis Hopper, and Laura Dern, and is named after Bobby Vinton’s 1963 song.

Robert Marick, executive vice president, global consumer products and experiences, at MGM said: “Off White is one of the most influential fashion labels on the market right now and is universally recognised for its unexpected and fresh designs.

“We knew they would have an artful take on Blue Velvet and are thrilled with the line they’ve created, which really captures this amazing film in an authentic and unique way.”

The collaboration with Off White is part of MGM’s growing licensing program to leverage its library of more than 4,000 films, along with its iconic trademark lion logo, to create meaningful programmes around trending genres including horror and Sci-Fi, anniversaries such as the 45th anniversary of Rocky, and more.

Street artist CantStopGoodBoy to launch Star Trek capsule collection with ViacomCBS

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The contemporary street artist, CantStopGoodBoy has struck a deal with ViacomCBS Consumer Products to launch a capsule collection based on the many critically acclaimed Star Trek series.

The new capsule collection will span hoodies, crews, jackets, flannels, t-shirts, hats and sneakers, as well as original artwork and fine prints in the artist’s unique yet recognisable style.

The collection, along with Star Trek costumes, props and iconic artefacts, will be available at a two-day pop-up event, running from March 14th to 15th this year at Gabba Gallery in Los Angeles, close to the home of CantStopGoodBoy, the alias of the Southern Californian artist, Nick Simon.

The artist is known for his eye catching multi-layered colourful backgrounds and tonal imagery. Star Trek comic books and pattern “shards” will be incorporated in the backgrounds for three original art pieces – Spock from The Original Series, the U.S.S. Discovery and the women of Star Trek.

These one-of-a-kind pieces created exclusively for the event will be 36”x36” Acrylic and Mixed Media on Canvas, signed and dated by CantStopGoodBoy. The designs will also be available as fine art prints on 22” x 30” Cotton Archival Paper with Deckled Edges.

Limited to only 25 pieces per design, each one is signed, dated and stamped by CantStopGoodBoy and comes with a certificate of authenticity.

To date, CantStopGoodBoy has collaborated with companies such as Sony, Warner Bros., Serj Tankian (System of a Down), Atlantic Records, Coachella Music Festival, Absolut Vodka, TOMS Shoes, Sol Republic, the Audience, eOne Entertainment, Show Canada, and American Idol.

Minions strut London Fashion Week’s catwalk with Bobby Abley collection

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Illumination’s Minions has joined the ranks of London’s high street through a new collection launched by the UK designer, Bobby Abley at London Fashion Week.

In a first for both the designer and the blockbuster Minions franchise, the collection was unveiled on the catwalk this week before launching into Primark stores across the UK from today.

The Bobby Abley x Minions diffusion line has been developed in anticipation of this summer’s Minions: The Rise of Gru theatrical release. The collection will be supported with a display window at Primark’s Marble Arch flagship, as well as in-store POS and a heavyweight online and social media campaign.

Bobby Abley’s catwalk show has become a London Fashion Week highlight. Joining the designer this year was Illumination’s Minions. The property was put to work on a series of bespoke prints, includig an Argyle silk design, denim printed with an op-art Minions graphic and a neoprene Minions camoflage.

Key shapes in the collection include extra short and extra-long kimono-inspired robes, and oversized sweatshirts and shirts playing with the proportions of Minions verses humans. Workwear-inspired dungarees and boiler suits are also featured.

The range will now be displayed in Primark in a creative execution that has been curated and directed by Abley himself.  The speed to retail is a direct reaction to the ‘see now, buy now’ movement that is reshaping the traditional lag time between the runway and retail shelves.

‘Abley is renowned for his unique and inspired designs that draw upon animated characters, showcasing them in a whole new light,’ read a statement from Universal Brand Development.

‘His special gift for injecting humour to the world of fashion has catapulted him to the upper echelon of the profession and has made the fresh designer a favourite of celebrities and influencers.’

The Emoji Company dives into swimwear with Mexico’s Mayaguana

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The Mexican swimwear brand, Mayaguana has partnered with The Emoji Company to launch a new collection branded swimwear lines for children and adults, as well as a selection of rashguards and towels.

Mayaguna mixes comfort, fast dry technology, and the appealing style of the Emoji lifestyle brand, all of which is now available at Mayaguana stores across a number of malls in Mexico, including Centro Comercial Paseo del Carmen, and La Isla Acapulco.

“This unique and colourful swimwear collection by Mayaguana is the perfect way to dress for the beach and to enjoy your summer holiday,” said Marco Hüsges, CEO and founder, The Emoji Company.

The Emoji Company now has the Emoji brand trademarked in over 130 countries across the globe, with a rapidly expanding portfolio of licensing partner to its name.

The emoji company works with over 700 renowned global partners including Sony Pictures Animation, Walmart, Fuji, Nestlé, Ferrero, Unilever, Tesco and Burger King and was ranked by the Licensing.biz Powerlist as the third most influential brand behind Lego and Coca-Cola.

Italian leather brand Furla positions itself as lifestyle brand with Timex watch partnership

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The Italian leather goods and accessories name, Furla, is looking to position itself as a wider lifestyle brand, kicking off with a new partnership with the watchmaker Timex Group.

Under the deal, Timex will produce and distribute a new line of Furla-branded watches to global retailers from this month in part of Furla’s move to diversify its offering and strengthen its name across other product categories.

“The synergy between Furla and Timex Group is evident through shared values, which include excellence in design and quality,” said Alberto Camerlengo, CEO of the Furla Group. “Timex Group is a company that fully understands and respects Furla’s aesthetics, its tradition and its ambition to be innovative and we believe will contribute to Furla’s growth and success within the watch category.”

The watch collections will be available within select watch retailers, jewellers and department stores, throughout travel retail and e-commerce sites, as well as in all Furla mono-brand boutiques.

The new assortment will be launched with an in-store preview in May 2020 at select Furla points of sale worldwide.

Tobias Reiss-Schmidt, CEO of Timex Group, added: “We are delighted to bring Timex Group’s expertise, global reach and long history as an authentic watchmaker to this new partnership with Furla.

“The Furla brand is a perfect fit within Timex Group, and we are excited to harness its rich heritage and brand vision through premium timepieces.”

The Laughing Cow partners with Olympia Le-Tan for exclusive new handbag design

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The iconic food brand-turned lifestyle IP, The Laughing Cow – or, La vache qui rit – has partnered with Olympia Le-Tan, for a new take on its famed handbags.

Owned by Bel Groupe, The Laughing Cow chuckled its way onto the lifestyle licensing scene last year, when it launched a new communication platform in 2019 under the tagline, it’s better to laugh, building on its almost 100 year history in the public space.

Under its new partnership with Olympia Le-Tan, The Laughing Cow’s globally recognised emblem will now adorn a exclusive new handbag design, called dizzie La vache qui rit.

The new launch combines the iconic round shape and design of The Laughing Cow round cheese box, with the unique Olympia le-Tan touch, in a blue canard hand-embroidered silk thread.

The exclusive design comes with a price tag of around €740.

Roald Dahl and Natural History Museum partner to launch Extraordinary Explorers clothing range with M&S

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The collaborative efforts of The Natural History Museum and the Roald Dahl Story Company have finally come together, as this week witnesses the launch of a new children’s clothing collection exclusively with Marks & Spencer.

Called Extraordinary Explorers, the collection feature 24 pieces, each made from 100 per cent sustainably sourced cotton and targeting children aged from two to seven.

The range landed in stores and online this week and is a “playful edit of daywear designs” featuring some of the best-loved Roald Dahl characters, as well as animal facts from the scientists at The Natural History Museum.

Among the illustrations in the special spring/summer range are characters from well-known stories like Fantastic Mr Fox, The Enormous Crocodile, The Giraffe and the Pelly and Me, and James and the Giant Peach.

It includes matching sweatshirt and jogger sets, t-shirts, shorts, and day dresses.

A spokesperson from Marks and Spencers, said: “We’ve had a lot of fun designing this collection in collaboration with the teams at Roald Dahl and the Natural History Museum. We want to continue to appeal to our customers and their little ones through stylish daywear and exciting design, all at great value.

“The Roald Dahl characters are so well-loved by children and parents alike, and so we hope that this collection allows them to have some fun with their wardrobe while learning something too.”