Tag Archives: fashion

Royal Horticultural Society plants major kids’ clothing deal with George

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The Royal Horticultural Society has secured a new partnership with the award-winning George brand to produce a collection of children’s clothing and accessories to be made available in Asda stores across the UK from April 1st this year.

The new range will be aimed at kids aged one to seven years old and will span shirts, t-shirts, hoodies, dresses, shorts, boots, backpacks, and rainhats. It will include a selected mix of apparel for wearing in the garden, at picnics, during outings to the park, and more. With the British weather in mind, there will be items for both sunny and rainy days, too.

The collection is the result of a collaboration between the RHS and George who came together to create a unique print direction featuring hand-drawn illustrations of smiling vegetables, bright garden tools and colourful tractors. There are also slogans encouraging kids to connect with nature and grow plants and veg such as ‘I’m growing every day’, ‘You can find me in the back garden’, and ‘Let’s go and grow.’

To further underline the joys of gardening, swing tags have been designed in the shape of flower pots, while the RHS branding, highlighting the RHS tree and shield, is clearly visible on the sew-in tags and packaging.

The range launches on the 1st of April in Asda stores where it will be supported by a marketing campaign that will include consumer press releases, product placement and influencer support.

Launched in 1990, George is now sold in over 580 stores and through George.com with over two million customer transactions per week combined. George is a household name and has built up a reputation for quality, style and value, leading the changing face of British fashion over the past decades and making Asda one of the largest fashion retailers in Britain.

Estella Arroyo, product design profession lead at George, said: “This collaboration between George and the RHS is aimed at producing a collection of products that are beautiful to look at, great to wear and support a worthwhile message in a fun way. We are very proud to be collaborating with the RHS on this wonderful range which has been worked through by two companies who have the same values in mind. We‘re delighted with the final product which displays both quality and style and encourages children to get outside and grow.”

Cathy Snow, licensing manager, RHS, added: “This is our very first collaboration on children’s clothing and the results, in terms of products, packaging and design, have exceeded our expectations. And, of course, the whole range brilliantly supports our key message – to encourage everyone, no matter their age or ability, to ’get growing’. This line has been a joy to work on and I think it will delight its young target market as much as it has delighted us.”

The Laughing Cow partners with Korean street brand MARKM for apparel and accessories

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The French premium cheese brand turned lifestyle icon, The Laughing Cow has partnered with the Korean street casual brand, MARKM to launch a new range of laughing licenses apparel and accessories.

In a deal brokered by Infiniss, the non-food licensing agent for The Laughing Cow, Kiri, and Belcube brands in Korea, the range will consist of short sleeved t-shirts, bucket hats, umbrellas, eco-bags, and socks.

The Laughing Cow has earmarked 2021 as the year of particular note for the brand, being not only the 100th anniversary of the IP, but also the Year of the Ox. The launch of the MARKM range will take place on April 1st this year.

The range will land exclusively on the Kakao Talk platform, a popular platform among MZ generation. It will then launch at three brick and mortar MARKM stores.

“We hope that this collaboration product will help consumers get the healing power of laughter for a while,” said professor Noh Soo-seop, the project director of the collaboration.

“Thanks to this brand new MARKM x The Laughing Cow collaboration, The Laughing Cow licensing programme is reaching a new step in Asia and asserting the Laughing Cow as a lifestyle brand,” added Patrick Tamburlin, Bel Licensing director.

Animaccord and Crocs partner to launch Masha and the Bear Clogs and Jibbitz

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Animaccord has snapped up a new collaboration with the footwear company, Crocs, to produce and launch an exclusive range of Masha and the Bear branded footwear for various markets around the world.

The new partnership will see Crocs launch the collection of licensed clogs and Jibbitz to both ecommerce and Crocs original stores in key markets across the globe. The range will land in time for those casual long days this summer.

 “We are extremely excited about our partnership with Crocs that will be distributing a licensed Masha and the Bear footwear collection around the world,” said Alexey Merkulov, CCO of Animaccord.

“Together we’ll brighten up the days of kids and their parents everywhere with unique style and creativity. Our cartoon shares lots in common with Crocs – everything from a “colorful” mood to a real fan base. Therefore, we cannot wait to see little ones wearing their legendary clogs with their lovable characters and adults with branded jibbitz on their footwear, uniting families all over the world in the original Crocs and a matching Masha and the Bear style.”

Argentinian character brand Mafalda lands Zara, Pull & Bear in latest global apparel and fashion deal

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The Argentinian character brand, Mafalda, has struck up a series of licensed fashion partnerships with some of the biggest names in the global industry, including Zara, Zara Kids, Pull & Bear, and Women’s Secret.

Brokered by the brand’s global licensing agency, El Ocho Licencias y Promociones, Mafalda has also secured partnerships with key retailers in Europe, including Carrefour, Alcampo, and El Corte Ingles which have each launched DTR collection for 2020 and 2021.

First published in 1964 in Primera Plana Newspapaer in Buenos Aires by Joaquin Salvador Lavado Tejon, Mafalda has grown an audience over the past 56 years that has, within the last two decades, seen books translated into 20 languages and sold in over 50 countries. To date, more than 1.5 million books have sold across the globe.

Mafalda is recognised as one of the leading classic licensed brands in Iberia and in all of Europe and Mafalda’s shirts and sweaters are among the best sellers for Pull & Bear as of March 2021.

“Mafalda is the little who hates soup and worries excessively about everything that happens in the world, always with the hope that one day, everything will be fixed and world peace will be achieved,” read a statement from El Ocho. “The [recent sales] results prove that Mafalda is completely timeless, as the philosophy of the main characters is still relevant in the crazy world we live on.”

El Ocho’s strategy for licensing the character brand is to preserve the work of its creator, Tejon, while developing partnerships across product categories including gifting, back to school, plush, footwear, apparel, and more.

Brands In signs pan-European partnership with Disney and its new and existing IP slate

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The licensed fashion apparel licensee, Brands In, has inked a pan-European agreement with Disney, marking a substantial long-term commitment for growth from both companies, to roll out children and adult fashion ranges across all of the Disney, Pixar, Marvel, and Star Wars franchises.

The partnership will see the roll out of ranges through the remainder of Q1 and into spring/summer this year and covers existing and upcoming IP in the Disney catalogue. In 2020, Brands In saw strong retail sales, including print on demand, with its children and adult ranges.

 As UK and European retail opens up again in the coming months, the 2021 Disney fashion apparel SKU’s designed and printed in-house by Brands In’s creative team will focus on delivery to a range of retail destinations across Europe which includes bricks and mortar as well as online.

The partnership will make use of the Brands In wholesale and print on demand drop ship fulfilment capabilities. Disney has bought into Brands In’s ability to provide quality product that is responsibly sourced, provides a rapid approvals process and delivers to market within a maximum of two weeks.  

Rick Lowe, managing director at Brands In, said: “This is a significant step forward for our Disney business, and a move that we are very excited about. Disney is renowned for the quality of its licensed apparel, as well as its rich IP, particularly with its new Disney+ service.

“Brands In will now be focussing on mainland Europe to combine speed to market across a vast choice of new designs with our apparel ranges. We are proud that Disney are confident in our ability to achieve these ambitious plans and we look forward to continued growth of this partnership.”

Art Ask Agency celebrates Frida Kahlo’s licensing success as Calzedonia launch surpasses expectations

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Art Ask Agency is celebrating the continued success of its Frida Kahlo licensing programme having most recently watched the Calzedonia Frida Kahlo collection launch and marketing campaign surpass all expectations.

Across all social media platform, the firm has seen high engagement as fans from across the globe welcome the latest product offering from Calzedonia. The officially licensed range features seven pairs of socks, catering for various consumer targets and styles, including casual, elegant and sport, and four pairs of embellished tights.

According to the team, various models in the collection have already sold out, with new stock on its way.

“The Frida Kahlo Corporation is proud to celebrate Frida Kahlo. In her lifetime she would become many women, all of them different and contained within one. Frida was a Woman, a Daughter, a Sister, a Wife, a Friend, and a Lover.  She was an Artist who painted flowers and who today is the muse that inspires this collaboration with Calzedonia for those of us who dare to be different,” said Beatriz Alvarado, head of international affairs, Frida Kahlo Corporation.

Gruppo Calzedonia is a main player in the legwear and beachwear sector on a European level and one of the main ones worldwide. Calzedonia has a well-established online sales channel which is giving Frida fans the possibility to purchase products online and in store, despite any pandemic restrictions.

The Calzedonia press team said in a statement: “Kahlo’s signature style, from long circle skirts to embroidered blouses and intricate floral compositions in her hair, is rich with aesthetic imagery and has allowed the artist to resonate with audiences even in the 21st century, becoming the focus of international fashion and inspiring the collections of haute couturiers and the fashion world in general, from runways to streetwear trends.

“Socks, entirely on-trend today and stars of countless cool outfits in recent months (loungewear and otherwise), come alive with fun, bright prints in true ‘Rebel’ style.”

Rainbow Group details new global marketing and licensing strategy for Winx Club

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Rainbow Group has detailed the launch of a new global marketing and licensing strategy for its international hit series, Winx Club, as it looks to target the young adult audience through fashion, accessories, beauty, and make-up.

Winx Club has been a global ratings success for the Italian content studio since its debut back in 2004, with each new series landing further broadcast partners to help make it one of the leading girls’ properties on the international scene.

Alongside the global strategy aimed at kids, Rainbow’s in-house design team has created a variety of differing style guides and a look-book to support its enhanced global strategy for consumer products focusing on teenage girls and the 20-something female audience, with initial specific focuses on fashion, accessories, beauty and make-up. 

To support the new young adults’ consumer products strategy a variety of marketing, PR and digital activities will ensure the engagement of both evergreen fans, as well as new audiences worldwide. Additionally, the co-operation with Netflix and the timing of the successful launch of Fate: The Winx Saga, aligns with Rainbow’s new young adult CP strategy. 

Fate: The Winx Saga is an exclusive Netflix original live-action adaptation of the animation series and produced in collaboration with Rainbow. Within six weeks of its launch on Netflix (January ‘21), the series has established itself as a global ratings success and been commissioned for a second season (Netflix announcement 18 February ’21).  

As a TV series, Winx Club has crossed multi-cultural boundaries with its breadth of characters and themes such as friendship, courage, and determination. These themes are as relevant to today’s young children and young adults, as they were back in 2004 when season one debuted around the world.   

Space Invaders lands Floris Van Bommel spring/summer footwear collaboration

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WildBrain CPLG has secured a new partnership with the premium Dutch footwear brand, Floris Van Bommel to launch a spring/summer capsule collection inspired by the arcade game, Space Invaders.

Not content with taking over the arcade scene of the ’80s, the brand’s newest partnership will see it collaborate on three different pairs of adult trainers, each featuring the game’s recognisable colours of black, white, and green.

The designs in the Floris Van Bommel tie-up will feature Invader graphics and figurines.

The range launches in the Netherlands, Belgium and Luxembourg this month at Floris Van Bommel’s stores and website, as well as at local department stores. The trainers will be available for men and women and priced at €219,95.

Matt Tobia, senior sales manager at WildBrain CPLG Benelux, said: “We’re seeing significant growth in the popularity of retro gaming brands, with fans being drawn to iconic designs and nostalgic appeal. Floris Van Bommel has done a fantastic job at translating Space Invaders’ iconic futuristic design into a sleek, fresh and on-trend sneaker for the modern consumer.”

Space Invaders is one of the most iconic arcade games of all time and features a simple gameplay where the player uses a laser canon that moves from left to right to defeat alien “Invaders”. The game’s futuristic design is considered one of the most iconic pop culture images of the ’70s and ’80s.

The deal was brokered by WildBrain CPLG’s Benelux team on behalf of Square Enix.

Hasbro teams with Regatta to launch Peppa Pig ‘adventure ready’ outerwear range for kids

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The British outdoor brand, Regatta Great Outdoors, has partnered with the global play and entertainment company, Hasbro to launch a new collection of Peppa Pig outerwear and leisure accessories for children.

The range has already made its mark on the UK retail space, having launched with Next on February 22nd this year, before rolling out to Regatta stores across the country from March 1st.

The Peppa Pig range encourages girls and boys to be ‘Adventure Ready’ with a collection of 20 products suitable for all weather including puddle suits, wellies, swimwear, jackets and fleeces that are both fun and functional. The outerwear pieces are designed to offer functional attributes such as breathable fabrics, 360 reflective finishes and waterproof surfaces ideal for families keen to enjoy the great outdoors.

A range of outdoor camping and leisure accessories featuring Peppa Pig designs will also complement the range, including sleeping bags, water bottles and camping chairs.

“We’re delighted to see the Peppa Pig Regatta collection launch at Next. This fantastic range of robust, weatherproof Peppa Pig outerwear will get kids ‘adventure ready’ as they explore the great outdoors which is now more important than ever,” said Hasbro’s Nikki Gie, director, EMEA consumer products, family brands.

Skinnydip London partners Bulldog Licensing to launch Care Bears apparel and accessories

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Skinnydip London has partnered with Bulldog Licensing to introduce a large new collection of apparel and accessories based on the much-loved character IP, Care Bears.

The range will feature accessories such as hats, bags, phone cases, make-up bags, and more, as well as apparel lines such as cardigans, cropped vests, t-shirts, hoodies, and nightwear. The 31 piece collection offers something to appeal to fans of Care Bears and the Care-A-Lot lore.

The designs include fun slogans, super soft faux fur materials, and dreamy pastel prints as the perfect tribute to the evergreen Care Bears brand.

Launched nearly 40 years ago, the Care Bears can currently be found airing in the UK on Tiny Pop in the latest series, Care Bears: Unlock the Magic.

Meanwhile, the brand is now present at retail across categories including apparel, publishing, partyware, and accessories. Bulldog Licensing plans to build on the existing licensing programme and further the reach that the Care Bears currently have in the UK for babies, young children, and adults.

“We’re thrilled to have Skinnydip London on board and it’s sure to be a big hit with the property’s adult fans,” said Sole Puerto, senior creative manager at Bulldog Licensing. “We’re looking forward to continuing to grow the consumers products programme at a time when heritage brands are particularly strong for consumers.”

Roubina Tchoboian, VP of international licensing, Cloudco Entertainment, added: “We love the way that Skinnydip London incorporated the playful, whimsical nature of the Care Bears into their pieces and are eager to see how our fans react to this fun and colourful collection.”