Tag Archives: Feature

Anyone paying any level of attention to the general narrative of the toy industry over the course of the past 12 months will know that there’s been a re-awakening among some of the market’s more traditional sectors. The hobby community is one among them. As consumers have found themselves with …

It almost seemed by design that Disney’s subscription based streaming platform, Disney+ launched just as the Coronavirus pandemic began to tighten its grip on the UK and force the world’s population inside and away from the entertainment venues of yesteryear. And in just a short space of time, its impact …

In the quest to answer the question, how can you create not just a great toy brand, but a loved one, PR agency Energy PR has uncovered a few home truths about the nature of customer loyalty, all of which it lays out in its new Brand Love research report. …

Universal Music Group and the LEGO Group have achieved a world’s first with the signing of L.L.A.M.A  – a LEGO Minifigure DJ and producer –  to the studio’s record label, Astralwerks. L.L.A.M.A is not only the first LEGO Minifigure to have signed a deal with a record label, but is …

A Beano Brain report on the acts of rebellion carried out daily by children has uncovered some hard hitting figures, including those stating that 48 per cent of young people today think they can be better trusted to stand against racism than their parents, teachers, or politicians, and that 59 …

The mobile gaming goliath, Zynga is making its first move into the console arena, having been unveiled as the newest partner for Lucasfilm’s renewed, post-EA push into the video games space. In a virtual event hosted by Nintendo this week, details of a new Star Wars console game for the …

Golden Goose has welcomed a trio of experienced licensing professionals to the team as Valerie Fry, Tina-Louise Foster, and Helen Webster take up roles to help the licensing agency develop programmes for its growing client list. Both Fry and Foster will drive the licensing programmes surrounding Shepperton Design Studio’s Original …

The Sustainability in Licensing Conference has confirmed its return for 2021 with plans to take place at The British Library in London while dual-cast digitally across the SILC21 digital platform. Breaking new ground in the licensing industry when it launched last year, the 2021 edition of the conference is scheduled …

Gifting and gaming specialist, Ginger Fox, has underscored its intentions to explore and roll-out more new TV-licensed games having seen success with a portfolio that already boasts the likes of Taskmaster and House of Cards. The games specialist – currently showcasing its 2021 portfolio across Spring Fair @ Home – …

Sanrio has launched a new collaborative collection of clothing, accessories, and bedding with Marks & Spencer for its iconic Mr Men and Little Miss brand with a range featuring an ensemble cast of Roger Hargreave’s best-loved characters. The launch arrives as part of the ongoing celebrations of Mr Men and …