Tag Archives: Feature

In these unprecedented times for the global community, it’s nice to keep connected – and for an industry as reliant on peer to peer networking as the licensing business, maintaining those connections with our industry colleagues is paramount. That’ why Licensing.biz is kicking off a new series of interviews to …

In these unprecedented times for the global community, it’s nice to keep connected – and for an industry as reliant on peer to peer networking as the licensing business, maintaining those connections with our industry colleagues is paramount. That’ why Licensing.biz is kicking off a new series of interviews to …

The following research and White Paper has been conducted and written by Kids Industries, a research, strategy, and creative agency for the children’s and family market in the UK. Kids Industries researcher, Aleksandra Szczerba offers up her insight into the developing COVID-19 situation, and how children are managing in these uncertain times. …

Influencing shopping habits and purchasing decisions is the core of what retail marketing is all about. Over the last few years, there has been more focus on the role of influencers within marketing strategies.  Whether that be through unboxing videos, reviews or boosted brand visibility across social platforms; the influencer has …

Having made a name for itself amid the Escape Room explosion of the past half a decade or so, Theseus, and moreover its live experiential division, Step Inside Productions is about to embark on a project that makes use of one of the newest formats within experiential licensing at the …

It’s likely the fact that Funko – in one form or another – can be found in most toy shops on the high street or otherwise today, that the firm’s insistence that ‘it is not a toy company,’ takes some time to comprehend. As the pop culture explosion that Funko …

A particularly enjoyable piece of trivia is that there is very real evidence to suggest Agatha Christie was one of the first Britons to learn to surf standing up. Added detail that she did so off the shores of Honolulu and Cape Town at the height of the roaring ’20s, …

In its first full calendar year of sales back in 2018, BuzzFeed’s licensing division totalled $135 million in licensed products. By the end of 2019, it had almost doubled that with $260 million. It’s according the media platform’s SVP of global brand licensing, Eric Karp that the company is now …

Games Workshop’s Warhammer is massively successful. Seriously. Over the past three years – since the onset of Brexit fell upon us – Warhammer has doubled the size of its business. Last year, it ended £81million in profit. Robert Hutchins talks to senior licensing manager, Zoe Smith about how the franchise …

Living by the sea in Devon’s picturesque Brixham, it’s little wonder why Lynette and James Dare, otherwise known as Flossy and Jim, the artistic duo behind the popular design brand of the same name, are awash with creative energy. It’s a deep portfolio of design-driven, illustrative IP that the pair …