Tag Archives: Feature

Following some staggering recent findings into children’s mental health, brands working in the kids’ sector are beginning to assume the responsibility of opening up the topic of conversation for children and adults alike. Robert Hutchins explores how children’s entertainment and games are changing attitudes for the better

The National Geographic has embarked on a journey to bring the sensibilities it has championed for the last more than a century one step closer to home through licensing.

Pan Am, Slush Puppie and Pringles will all be sharing the spotlight with the widely popular breakfast brand Kellogg's this year as Richard Pink and team continue to break new ground in food and beverage brand licensing.

The licensed food and drink market is on the grow, increasing 4 per cent to more than $16bn in 2017. It's time Licensing.biz took a closer look with BLE brand director Anna Knight and Pink Key Licensing's Richard Pink.

The team behind the upcoming Five Nights at Freddy's feature film, Striker Entertainment are at the centre of the pop culture explosion. Licensing.biz talks to the team about the evolution of pop culture licensing.

Licensing.biz wanted to find out more about the world of celebrity in the food and beverage licensing, and to do so, we sat down with Start Licensing’s Ian Downes to discover why Nadiya Hussain is so much more than flavour of the month.

Licensing.biz sits down with Endemol Shine's group director of brand licensing and gaming, Jane Smith to get the latest.

We're celebrating the Most Influential People in the Licensing Industry this BLE with a fresh new take on The Powerlist, with this, The Power 50

When the man who had brand managed Pokémon, Yu-Gi-Oh and GoGos each to their respective runaway successes got his hands on the Shopkins licence, there really could have been only one outcome. Robert Hutchins talks to Rob Corney, founder and MD of Bulldog Licensing about the ever-growing collectables space

A giddy combination of augmented reality, virtual reality, blockchain and location-based services means that brands have a wealth of exciting opportunities ahead of them when it comes to partnerships in video games, argues Reality Gaming Group Founder Tony Pearce…