Tag Archives: Feature

Mind matters: The brands changing your attitude towards mental health

Following some staggering recent findings into children’s mental health, brands working in the kids’ sector are beginning to assume the responsibility of opening up the topic of conversation for children and adults alike. Robert Hutchins explores how children’s entertainment and games are changing attitudes for the better

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Brand masters general: Bulldog’s Rob Corney talks franchise building from the collectable toys space

When the man who had brand managed Pokémon, Yu-Gi-Oh and GoGos each to their respective runaway successes got his hands on the Shopkins licence, there really could have been only one outcome. Robert Hutchins talks to Rob Corney, founder and MD of Bulldog Licensing about the ever-growing collectables space

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Opinion: The new reality for brands and video games

A giddy combination of augmented reality, virtual reality, blockchain and location-based services means that brands have a wealth of exciting opportunities ahead of them when it comes to partnerships in video games, argues Reality Gaming Group Founder Tony Pearce…

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